Beginning the day with a cup of coffee has become a ritual for many college students. As a college freshmen, I found out that many students from the University of Illinois at Urbana-Champaign were addicted to Starbucks. Most of them consumed two to three cups of coffee per day and spend an average of $16 - $25 dollars per week in Starbucks. This was at stake because students can be drown into debt because of their overspending in Starbucks. Also, drinking too much coffee can lead to stomach problems and other debilitating illnesses that cloud the mind and make the body sluggish. Therefore, I designed to conduct a research and find out why Starbucks are so attractive that caused students overspend their money. Based on the primary sources I had found, I believed the reasons that students overspend their money in Starbucks was because Starbucks provided a better environment to students, its drinks were pricy, and it was convenience.
As I walked past Green Street, I saw a long line of people waiting outside Starbucks. This doesn’t bother me because Starbucks has influenced our lives by becoming a daily visual, but it makes me wondered: what makes people wait so long for Starbucks. So I stopped and looked inside. I found out that people who involved in this activity are mostly students at the University of Illinois. Since this was related to both students’ health and financial problem. I want to find out why are students overspend their money in Starbucks. So I compared the interior design of Starbucks from the past with the present picture, I interviewed two students from the U of I; I conducted two surveys to collect data, and analyzed the letter from the CEO of Starbucks to support my research.
First source I had was the interview ...
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...res, and make coffee at home. Fourth, get some support by talking to your friends and ask for them to support you in this change. I believe most of them will step right up to the plate and help you. Students can also set a goal, such as no Starbucks for a week or month, and give yourself rewards for meeting them. Lastly, students can use part of the money they saved on something pleasant.
Word Cited
Schultz, Howard. "An Open Letter from Howard Schultz, CEO of Starbucks Coffee
Company." Starbucks. Starbucks Corporation, 17 Sept. 2013. Web. 18 Oct. 2013.
Travis, James, and Leighton. "Starbucks Marketing." YouTube. Ed. James Molnar.
YouTube, 03 Apr. 2012. Web. 23 Oct. 2013.
Zhao, Peiyu. “Interview with Vicky Hamilton.” Interview. 08 Oct. 2013.
Zhao, Peiyu. “Survey Inside Starbucks." Survey. 08 Oct. 2013.
Zhao, Peiyu. “Survey Of Starbucks." Survey. 25 Oct. 2013.
Drinking coffee has been a popular tradition for many years and will always remain a timeless convention. For coffee consumers, that first sip of caffeine in the morning is the highlight of their day, the boost they need to keep going, or the simple pleasure of enjoying a moment of peace. Coffee can be made with several different devices, comes in many different flavors, and can be enjoyed almost anywhere. Despite the various options offered by coffee companies, there is one thing that remains common among users – many are dependent on this addictive brew. Dependency is important for companies when it comes to their product because it produces consistent sales. Keurig Green Mountain not only produces coffee which is already a reliant product
Wandering in Seattle, you can see a lot of people holding a cup in their hands. What are they all drinking? Coffee! The smell of coffee may represent one of the Seattle’s tempting scent. People in Seattle have a great fancy of coffee. It might because of the rainy days in Seattle, coffee might be seen as an element to enliven the dank life. Also, it might because people here are really relaxed. Coffee has already entered into the spirit of Seattle. Coffee shops scatter in every corner of Seattle. People always like to bring magazines, newspapers, and laptops there for reading, chatting, surfing the internet, and working. Enjoying the wonderful atmosphere in coffee shops after the busy work is a wonderful way for people to relax themselves. The coffee culture has promoted economic consumption level in Seattle. The annual coffee consumption in Seattle is huge, and Seattle is the origin of the world’s largest coffee shop chain, Starbucks. It was first opened in Seattle in 1971 with an invisible shop in the Pike Place. But nowadays, Starbuck owns more than 6000 branches all over the worl...
Mmmm, it is so hot and steamy. Its sweetened aroma fills my nostrils. Every time it enters my mouth, I have a burning desire for more. It stimulates me, forcing me to work harder. I grow more addicted with each swallow. It comforts me from the cold. The feeling it gives me is inspiring! Oh yes, there is nothing like a fresh cup of coffee. Starbucks does not portray it quite that sensual in the Starbucks Bench Ad (Fig 1) (Mohawk), but with help from a few of Aristotle’s rhetorical appeals, they come close. The Starbucks “Bench” ad utilizes an eye-catching story introduction to emotionally appeal to its intellectual audience, a desire to write their story highlighting the many benefits of being a coffee drinker.
Caffeine intoxication can occur from overconsumption and is characterized by dizziness, nausea, anxiety, and tremors (Nehlig). Caffeine quickens blood circulation, but in high amounts, it can overstimulate the heart and cause heart palpitations or cardiac arrhythmias (Cavendish). While overconsumption of caffeine may seem difficult, it is actually a fairly common occurrence. A study conducted among universities in the American Southeast found that the mean amount of caffeine consumed by the surveyed students was more than 840 milligrams per day, or “approximately three times the recommended amount of the Mayo Clinic” (McIlvain, et al.). What was most surprising about the study is that few of the students realized how much caffeine they were consuming. Obviously college students would more than likely consume more caffeine than other demographic groups simply for the purpose of studying, but their misconceived overconsumption was in part caused by the labeling, or lack thereof, of caffeine as an ingredient in many food items. Many of the college students were unaware of all of the effects of caffeine and how much of it they consumed, and this observation can be extrapolated to society as a whole. Despite caffeine’s extensive history, few people know of the long list of side effects it can cause
Why spend two dollars for a coffee from Starbucks when you could spend a dollar at Dunkin Donuts or even McDonalds? Everyone knows Starbucks is more expensive but that doesn’t stop them from buying it. At 10 am the Hazard Ave. Starbucks always has a line out the door. Why don’t those people just travel a minute down the road to Dunkin or McDonalds to get cheaper coffee? What it comes down to is, are you willing to pay more for a better taste coffee? Although some may argue that McDonalds or Dunkin’ has better coffee. Every person develops their own taste for coffee, whether they like it with cream and sugar or black. Personally, I’m a fan of my coffee with a little bit of milk. It really allows...
Many companies are able to attract college students. “According to boundless.org and their campus culture survey, it is estimated college students eat an average of six to eight fast food meals a week” (King). College students pull out their wallets and wait in line for ready to eat foods. When college students finish their food, their trash is thrown away and they can move on with their life. College students consumes half of their intake from fast food. Not only is it not good to intake so much fast food, but this can hurt many college students’ mentality. “The study found a dose-response relationship between fast food consumption and depression, meaning the more fast food you consume, the greater the risk of depression” (Berry). Our future generations suffering from high risk of depression can lead society to distress. When a huge age group is affected, this can affect each one of us directly or indirectly. Future doctors, lawyers, engineers, musicians, teachers, and many other professors who go through college may suffer depression. Having a group of people in distress can affect how they communicate to others, lose hope in living, and may do poorly in their job. It is not healthy is be in a depress state of mind. An age group being affected by something small can shake society. Creating unhealthy habits is not doing any justice to our
Stockton, Susan, and David Baker. "College Students' Perceptions Of Fast Food Restaurant Menu Items On Health." American Journal Of Health Education 44.2 (2013): 74-80. CINAHL Complete. Web. 11 Mar. 2014.
According to the CAC’s newly released 2013 Canadian Coffee Drinking Study, coffee is a dominant beverage in the Canadian market. Only tap water enjoys equally high past-day penetration. The results of the research show that approximately two-thirds of adult Canadians (65%) consumed coffee in the past day. Approximately three-quarters of Canadians aged 18-79 (78%) indicate they’ve consumed coffee in the past week. (Coffee, 2013) Also, through the survey, coffee is the second most traded commodity in the world after oil. The children aged under 18 is usually supervised by their parents. They are not allowed to drink coffee every day. Thus, this report is written for the adults who drink coffee as their daily routine and help them understand how
As the vast majority of Americans are addicted to caffeine, studies show that the effects during post-consumption, can be positive or negative depending on the amount and frequency of caffeine intake. As the demand for caffeine has increased, the caffeine industry has increased its amount of marketing and establishments to help aid this demand. Caffeine addiction can lead to serious health detriments and physiological detriments. It is evident that the primary reason for consumption of caffeinated beverages is due to positive effects, such as alertness. The media has an abundance of marketing to continue to illustrate this main effect. The media fails to project the negative effects of excessive caffeine intake. This literature review will illustrate how excessive caffeine consumption can be detrimental to one’s life, and how problematic caffeine use derives from conditioning by the caffeine industries.
Americans are obsessed with a lot of things: our smart phones, celebrities, and finding a good bargain. But perhaps the thing we’re most obsessed with is good ol’ coffee. For many of us, our mornings are perfectly diabolical without at least a cup or two or three of the stuff. And, come 2 o’clock, when we know in our heart and bones we’ll never make it ‘til five and we need that pick me up, many of us head to the nearest deli or barista to grab a cup of “second wind.”
Preliminary Starbucks – one of the fastest growing companies in the US and in the world - has built its position on the market by connecting with its customers, and creating a “third place” beside home and work, where people can relax and enjoy themselves. It was the motto of Starbucks’ owner Howard Schultz and, mostly thanks to his philosophy, the company has become the biggest coffee drink retailer in the world. However, within the new customer satisfaction report, there are shown some concerns, that the company has lost the connection with customers and it must be taken some steps to help Starbucks to go back on the right path regarding customer satisfaction. I will briefly summarize and examine issues facing Starbucks. Starting from there, I will pick the most important issue and study it from different positions.
The first question in which is asked of me for this assignment is, what is the demographic make-up of their customers? During my scan at this particular Starbucks the average age of each customer was from the low to mid-twenties, but then there are the occasional older folks in which would bring in there children of which where the ages of twelve and younger. When asked about the ethnicity of which the customers are, Starbucks holds no boundaries to that question. During my stay there where many races in which where there such as Hispanics, Caucasians, African-American, and there where also other races in which I do not even know the name of in which where there. The socio-economic level of most customers seemed very high, it seemed as if everyone there is well educated and it seemed as if most people in which where there are attending college our have attended college.
In 2002, unexpected findings of a market research showed problems regarding customer satisfaction and brand meaning for Starbucks customers. The situation was unacceptable for a company whose overall objective is to build the most recognized and respected brand in the world. Starbucks was supposed to represent a new and different place where any man would relax and enjoy quality time, alone or with others. But the market research showed that in the mind of the consumers, Starbucks brand is viewed as corporative, trying to expand endlessly and looking to make lots of money. This huge gap between customers' perception and Starbucks' values and goals called for immediate action.
Visit Starbucks.com and you enter a virtual world of delight. Consumers can “sample” over 30 blends of coffee; find Starbucks coffeehouse locations, or learn about Starbucks Hear Music®, where customers can “burn personalized CDs, use listening stations to explore musical recommendations, enjoy a handcrafted Starbucks® beverage, or surf the web at (a) T-Mobile Wi-Fi enabled coffee bar” (Starbucks, 2008). Starbucks uses their website to communicate with their consumers about their company’s mission, social responsibility, business ethnic and compliance, diversity relations and press releases. Consumers can even read about the latest “rumor responses” that Starbucks wants to clarify about misinformation regarding the company. From the “click” of a button you can shop for Starbucks merchandise or check the balance on your Starbucks Card, the Starbucks website has got their customers needs in mind.
As college students, for example, when we walk in to the Caf, there are so...