Marketing is a key stage in the process of promoting and advertising a company 's product and/or service. It is important for a company to identify the demand and desires of the public in order to survive and stay in the competition. However, it is interesting to recognise how many companies practice marketing ethically and deem the long term interests of the public just as important as making a desirable profit. Ethics are the moral principles that define right or wrong behavior in marketing and in this essay I am going to discuss whether companies should practice ethical marketing.
Human rights are a growing trend in today 's society and it is important for a company to take into consideration consumer rights when promoting and selling
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The first argument for social responsibility is that it is ethical and the right thing to do. It shows that companies actually take an interest in the society and not just the profit they are making. For example; a company giving away a certain percentage of it 's profit to charity or using fair trade ingredients.On the Starbucks website, there is a video on their social responsibility and it informs us how they are finding ways to minimise footprint, tackle climate change and are inspiring others to do the same. This represents a "win-win" situation and reinforces good ethics as not only is a company improving their public image ;they are also making a genuine difference to the …show more content…
The health and wellbeing of an individual and the maintenance of our environment will always be a strong enough argument for why companies should practice ethical marketing. However, I do believe that the majority of companies main motive behind supporting society 's long-term interests may always be to gain something even larger in return – profit. Although, this is not to say companies taking on social responsibility has not made global improvements. For example;The coca-cola foundation has given back more than $820 million to improve the manageability of local communities around the world. For major companies having such economic power, it would be wrong to state that they should not be socially responsible. After all, as time goes on more companies are being established and the competition for organisations to survive has increased. I believe companies using ethical marketing as an advertising technique to enhance their public image really is a 'win-win '
Michael R. Hyman; Richard Tansey; James W. Clark (1994). Research on Advertising Ethics: Past, Present, and Future: Journal of Advertising, Vol. 23, No. 3, Ethics in Advertising pp. 5-15.: Taylor & Francis, Ltd.
Lahdesmaki (2005) argued that marketing can be an ethical contract between businesses and their customers. Therefore businesses are morally obliged to inform their customers about the products in store and provide all the information necessary via marketing strategy so the customer can make informed decisions about their purchase.
In order to get insights into the consumer perception about the role of advertising we have reviewed a number of articles and conducted four in-depth interviews. A number of research papers reach opposed conclusions. These vary from the ones stating that "the ethicality of a firm's behavior is an important consideration during the purchase decision" and that consumers "will reward ethical behavior by a willingness to pay higher prices for that firm's product" (Creyer and Ross Jr.
In the media there are a lot of concerns about ethical standards in marketing and advertisements in corporations and businesses. Cumming’s marketing and advertisements strategies follow strict policies based on ethics that rest on a fundamental belief in people's dignity and decency. Cummins is committed to quality, innovation and integrity. This commitment is possible because each member of Cummins follows the highest standards of ethical conduct. These standards are embodied in the Cummins Code of Business Conduct. Individual integrity and strong corporate culture are the best assurances that this Code will be followed.
“Social responsibility is a business’ obligation to pursue policies, make decisions, and take actions that benefit society” (Williams, 2014, p.78). Not many people are aware of this but one of the leading companies that stand for Corporate Social Responsibility is leading retail store and brand Target. Target Corporation is a retail/food store that was founded February 11, 1902 by Goodfellow Dry Goods and is known today as the second largest discount retailer in the United States. Target’s sole purpose is to fulfill the needs of every single guest that comes in or interacts with Target. Target is a guest friendly retail store that values every single customer, and strives to make sure that every single
In ethical consumerism the most commonly applied principles are: social justice, environmental, human rights and as well as the animal welfare discourses . It is the contemporary consumers which are usually constrained by increased amount of scarcity related to time and attention but none the less well a mounting distrust of suppliers
This essay will try to give my opinion on whether marketing is evil or good. The essay will also try to address some of the good consequences and the bad ones of marketing. I have also tried to further explain the effects these consequences have on the society. I have also tried to tackle issues such as ethics of marketing and social well being and values.
Ehical means different things to differnet people always. However is ususally the sense of societal right and wrong. Marketing and advertisement is the key to the success of ones business. Business has an legal responsibility to ensure that any true and not deceptive, and donot break the law. Some ethical issues are discriminations, priva...
McDonalds is one of the largest food chains globally and in the U.S. It has one of the most recognized symbols with the golden arches. There are more than 34,000 local McDonalds around the world and they serve approximately 69 million people in 118 countries every single day. They also spend about two billion dollars on advertisements each year. The ethical issue that I want to address in this essay is whether or not McDonalds is ethical for advertising and selling obese and unhealthy foods to its customers. I believe it is important to explore this organization because McDonalds is one of the largest and most well-known food chains around the world. It is important to know that an organization as successful and large as them is also ethical with their approach. If a corporation as successful and profitable as McDonalds can be ethical with their selling and advertising schemes then just about any other organization or corporation striving towards that same goal can be too.
The arguments for and against corporate social responsibility have captured two points of view. Those who believe that organizations should not be concerned about social responsibility base many of their arguments on the costs involved and whether organizations should shoulder those costs on behalf of society. And those who are in favor feel that organizations benefit from society and, therefore, have an obligation to improve it. Although there is no universal agreement, surveys and other reports express that many organizations are, becoming increasingly active in addressing social
In order to generate sales, marketers often promote aggressively and uniquely, unfortunately, not all marketing advertisements are done ethically. Companies around the globe spend billions of dollars to promote new products and services and advertising is one of the key tools to communicate with consumers. Conversely, some methods that marketers use to produce advertisements and to generate sales is deceptive and unethical. Ethical issues concern in marketing has always been noted in marketing practice. According to Prothero (2008), ethics itself has a profound, varied and rich past. It emphasizes on questions of right and wrong or good and bad.
“Ethical persuasion is not propaganda, coercion, or deception. It is the practice of influential communication that respects the autonomy of the audience by presenting truthful and relevant information. It enables audiences to make voluntary, informed, rational and reflective choices.”(Persuasion in Ethics) , It is the advertisements’ purpose, it must use whatever means it can in order to sell. However, in the end, advertisements must tell the truth and not mislead its customers into buying a product which it is
The firm's social responsibility should be taken into account and work hand-in-hand with the marketing concept. A firm's interests may not portray societies best interests. This is where the societal marketing concept comes into play. Our text states that the marketing concept can be work together with social responsibility. The firm must extend the breadth and time dimension of its marketing goals.
As mentioned earlier, ethical business communication takes different forms, such as management of staff and employees to suppliers and customers. A wide range of writing exists with the significance of ethics in business communication; most disappointments in business credit to the absence of morals in their business operation, and affirm that ethics is the basic achievement of authoritative development and achievement elements. It's basic as building associations with partners and utilizing moral practices. The believability of the association assumes a part in guaranteeing productivity. It can be said that ethics are a vital segment in business achievement. Since business contacts is likewise the center of business procedures, then, ought to be joined morals in business correspondence procedure to make certain long haul gainfulness and great relations with the proprietors of hobbies. Janet and Chaney (2012) mentioned out that there is a direct correlation between ethical business communication and customer loyalty. Ethical business communication plays a role in the development of a loyal customer base because of the ethical manners of the company when it comes to communications command. Ethical business communication helps to create a positive image of the organization in the workplace, which helps in attracting
- nowadays, social responsibility of the company is emphasized such as contributions, environment-friendly product and so on.