History Of Nike Shoes

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Product @ Services. Nike is a shopping products where it is less frequently purchased consumer products and services that customers will carefully compare it on its suitability, quality, price and style. Nike produces a wide range of sports equipment and it is the largest seller of athletic footwear and athletic apparel in the world. Their first products were track running shoes. They currently also make shoes, jerseys, shorts, cleats, baselayers and more for a wide range of sports, including track and field, baseball, ice hockey, tennis, association football (soccer), lacrosse, basketball, and cricket. Nike Air Max is a line of shoes first released by Nike, Inc. in 1987. Additional product lines were introduced later, such as Air Huarache, which debuted in 1992. The most recent additions to their line are the Nike 6.0, Nike NYX, and Nike SB shoes, designed for skateboarding. Nike has recently introduced cricket shoes called Air Zoom Yorker, designed to be 30% lighter than their competitors'. In 2008, Nike introduced the Air Jordan XX3, a high-performance basketball shoe designed with the environment in mind. Nike sells an assortment of products, including shoes and apparel for sports activities like association football, basketball, running,combat sports, tennis, American football, athletics, golf, and cross training for men, women, and children. Nike also sells shoes for outdoor activities such as tennis, golf, skateboarding, association football, baseball, American football, cycling, volleyball, wrestling, cheerleading, aquatic activities, auto racing, and other athletic and recreational uses. Nike is well known and popular in youth culture, chav culture and hip hop culture for their supplying of urban fashion clothing. Br... ... middle of paper ... ...50 million. The deal includes using Nike's range of golf clubs, a move Nick Faldo previously described as "dangerous" for McIlroy's game. On February 21, 2013, Nike announced it suspended its contract with Oscar Pistorius, due to his being charged with premeditated murder. In January 2014, it was widely reported that Nike had entered negotiations with Manchester United F.C. over a "billion dollar" kit manufacturing deal, extending their current contract beyond 2015. Product Life- Cycle Stage For Nike In The Industry Nike is in the maturity stage where the product life-cycle stage in which sales growth slows or levels off. This maturity stage normally lasts longer than previous stages, and it poses strong challenges to marketing management. It focus on holding on to market share and making as much profit as possible and competitors have caught up to its product.

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