Whole Foods Swot Analysis Paper

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Unit 8 Forum For the discussion forum, I selected Whole Foods Market. Whole Foods was founded in 1980 and has grown to an international scale. It is a retail-store that sales high-quality organic product. And, I will proceed to perform a brief SWOT analysis. The SWOT analysis identifies the strength, weakness, opportunity, and threats in a company. The strengths and weaknesses are linked to Whole Foods’ internal strategic factors (Gregory, 2017). The current strengths of the company are high-quality products, trust, and a positive reputation. The weaknesses of the company are high prices, market presence (it’s mainly local), and limited supply chain (Gregory, 2017). On the other hand, the opportunities and threats that shape the grocery store are external strategic factors (Gregory, 2017). The opportunities that Whole Foods have are global market expansion and price adjustability in order to compete with other big retail stores. Finally, the threats that this store faces are low-cost competition and global warming. (Gregory, 2017). There are many stores that offer low-price products and attract more customers. …show more content…

The net profit margin refers to how many percentages the company keeps from its earnings. The earnings per share indicate how much profit a company can make for each outstanding share of common stock. The ROE measures the company’s profitability with the capital raised from the investors. For example, Whole Foods return on equity is 12.1%, which means the company is in good shape and is attractive to investors because the profits are higher than the cost of equity (Freeman,

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