Who Is Edward Steichen: The Evolution Of An Artistic Photographer

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Edward Steichen; The Evolution of an Artistic Photographer Edward Steichen was well known for the abrupt various changes in subject and the ability to adapt to different mediums throughout his portfolio in a lifetime. Steichen has expressed such great vision and experiences through his photographing of landscapes, architecture, theater, dance, and war. Edward Steichen was both a painter and a photographer and “attempted to expand the painterly potential of this medium, using such techniques as carbon, platinum, and gumbichromate printing, as well as colored photography” (Peter Stepan, 50 Photographers You Should Know, 2008, Prestel Publishing,46-47). Steichen joined both Pictorialist and Modernist movements throughout his lifetime. Some …show more content…

He changed the style of Vogue by exposing modernism to the magazine and the world through commercial photography. Steichen brought “a sharper edge to his strategy of playing simple elegant lines against the dramatic geometric backgrounds and had the ability to achieve a modernist refinement through simplicity, linearity, geometry, and tonal contrast”(Brandow,239). Though Steichen didn’t invent fashion photography, an argument can be made that he created the template for the modern fashion photographer. Steichen was viewed by his peers as a perfectionist. Howard Schatz, a photographer whose portraits of famous actors appear in Vanity Fair stated, “His precise eye for lighting and design makes his pictures from the 20s and 30s, though clearly of their time, still much admired by fashion photographers today”. Steichen’s sharp attention to detail and “designing with his camera” brought sharp focus to bear and had a tremendous effect on the field. Steichen’s new modernist style is evident in his image of Dancer and Choreographer Desiree Lubovska Wearing a Dress of Georgett Crepe by Patou taken in 1925. In this image “The dancer stands against a simple background divided into vertical and horizontal rectangles by architectural elements. The deep shade of her dress contrasts with the lighter color of the wall behind her, drawing attention to the model and fashion” (Brandow, 239). These photographic elements are what strengthened Steichen’s success in his commercial photography career. He became one of the most sought after photographers of his time. Many advertising companies also wanted him to do campaigns for them. From 1923-1937, he was a chief photographer for Conde Nast Publications, shooting crisp, high-contrast photographs. (Karen Rosenberg, New York Times, 1). In 1928, Steichen did an advertising campaign for Douglas Lighter. He used the angularity of the

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