Still hungry? : Do people really love to eat chocolate?! According to David McKenzie in his article “Who Consumes The Most Chocolate?” 91% of all women and 87% of all men admit to eat chocolate, it may not be on a daily basis but it’s on a regular basis (David McKenzie 1). Scientifically, Chocolate changes the mood of their consumer as it increases serotonin levels in blood, which is the happiness hormone. As a result people feel happier every time they eat chocolate. That’s why chocolate companies clutched the opportunity and started to develop different ads to grab the consumers’ attention and increase sales. Since there are various types of chocolate, companies used different ad themes to differentiate them. For example, Moro: charge your energy-- Kit Kat: have a break have a Kit Kat — Twix: Need a moment? – Snickers: you’re not you when you’re hungry. Snickers is one of the most successful brands of chocolate that have huge number of consumers. One of the most successful campaigns was “You’re not you when you’re hungry.” It’s based on the idea that when you’re hungry you’re not quite yourself. As a result of the campaign, there was a 5% growth in sales worldwide. The Egyptian versions of the ads were major hit in Egypt. This ad especially was creative and its idea of rhetorical appeals was conveyed to its viewers. The rhetorical appeals are considered major factors in the strategy of persuasion. The snickers ad used the logos appeal to convince its audience about their product as their ad was based on logical evidences. The qualitative research done by the company showed that people tend to make mistakes when they’re hungry; for example they tend to make spelling mistakes if they’re working on empty stomach. Another r... ... middle of paper ... ...n the ad grabbed the audience’s attention and made them buy what was presented by using sarcasm, humor and daily situations. The ad achieved its purpose and raised the sales. This campaign was more successful than the previous one and caused a huge jump in the company image to the whole world. The ad was a creative one that differ from other traditional ads of the other companies when they used normal people to act in it. Work cited: McKenzie, David. "Who Consumes the Most Chocolate?" The CNN Freedom Project Ending Modern-day Slavery RSS. CNN 17 Jan. 2012. Web. 22 Mar. 2014. "Pathfinder Report Global Packaged Confectionery Trends." Government of AgricultuAgri-Foodre Market and Industry Services Branch. Euro-monitor International, 2009. Web. 22 Mar. 2014. “You’re Not You When You’re Hungry” .Effie Awards. Effie.org. N.p., 2011. Web. 22 Mar. 2014.
Advertisements are constructed to be compelling; nonetheless, not all of them reach their objective and are efficient. It is not always easy to sway your audience unless your ad has a reliable appeal. Ads often use rhetoric to form an appeal, but the appeals can be either strong or weak. When you say an ad has a strong rhetorical appeal, it consists of ethos, pathos, logos, and Kairos. Advertisers use these appeals to cohere with their audience. Nike is known to be one of the leading brands of the sports shoes and apparel. It holds a very wide sector of followers around the world. In the Nike ad, Nike uses a little boy watching other basketball players play, and as the kid keeps growing, his love for basketball keeps growing. Eventually, he
I am analyzing a commercial put on by the Hawaii State Department of Health's statewide health promotion campaign. This commercial is titled Re-think your drink and shows why choosing water, 100% juice, and low fat/1% milk is a healthier choice in beverages. Drinking one can of soda or juice a day can make a person 10 pounds heavier a year! Rhetorical devices that I have found in this text are pathos and ethos. The purpose of this analysis is to determine whether this commercial is effective or persuasive. The re-think your drink commercial for the start living healthy campaign is both effective and persuasive. Its pathos affects my emotion because it compares the amount of sugar in soda to a cup of orange junk. The rhetorical devices in this text have made "re-thinking my drink" very effective. This commercial is important because people that drink soda or juice don't realize how much sugar and fat that one can contains. To see orange junk come out of a can besides drinkable liquid is not appetizing at all.
Often Advertising uses persuasion to inform the audience; in fact it is the most import aspect to advertising. Advertising would simply be a conversation between the communicator and their recipients if persuasion weren’t present. Although the basic purposes are to inform and persuade, it is left to the audience when it comes to differentiating between factual information and unethical persuasive tactics. The persuader, wishes for the consumer to act or believe in a certain way. Whether sought after actions are positive or negative, ends up being the question. In the modern world it has become more difficult to differentiate between truths and untruths; mainly due to the technological advances in advertising medium. Differentiating between facts and propaganda becomes increasingly more challenging when it comes to politics. Whether it is an election for student senate or the United States general election for Presidency; there are a lot of factors weighing in on the decision process. During an election year, persuasive tactics become essential in the success of a campaign. Although many voters have made up their minds when they are first bombarded by the political campaigning, these pre-developed opinions are not viewed as an impenetrable force by the campaigner. The campaigner typically recognizes these patterns in opinion and instead aims to persuade them from a different angle, most commonly the emotions surrounding the issues rather than the issues themselves. This paradigm changed in political persuasion was first seen September 7, 1964 when a rattling ad for Lynden Johnson played over NBC. The ad now known as “Daisy Girl” forever changed political persuasion in advertising. With this change came the issue of ethi...
In this day and age, persuasion can be seen on almost any screen. The average American views thousands of advertisements every week. Most ads are simply pushed out of a person’s mind, but the successful advertisements are the ones that resonate with people. Some forms of ads are very annoying to those who put up with them constantly. Online pop-up ads, for example, are proven to do worse for products and business than no advertising at all! This is because this form of advertising does nothing to convince or persuade the person viewing the ad, and no effort is put into actually put into proving what it’s worth to make a point. Pop-ads make zero use of something known as “rhetorical devices”. In Julius Caesar, Brutus and Mark Antony both try to convey their point of view to a large audience of Roman citizens. One had a better speech than the other since he used “rhetorical devices” more effectively. Logos (logical; what makes sense), Ethos (ethics and morals; portraying similar beliefs and values), and Pathos (emotions; natural feelings that can be counterintuitive to logos) are the rhetorical devices that Aristotle
It's a very simple message, and one that comes across very clearly due to the nature of the advertisement's simplicity. All in the matter of seconds, the advertisement leaves the reader with a clear sense of what the product does.
One of my favorite commercials to watch is the Chick-Fil-A commercials. Their commercials are very ironic but at the same time interesting and entertaining. The main purpose of their commercial is to persuade an audience to go and buy their product or maybe convince an audience to come back again and buy more of their product. They are able to influence their audience through the use of rhetorical elements. Rhetorical elements include: the rhetor, discourse, audience, and rhetorical triangle. Their commercials don’t necessarily target one particular audience, they incorporate different ideas into their commercial to target different audiences such as families, and football fans.
...he psychological effect this presentation calls upon with the audience centers around making the individual feel better or happy, as stated with the claim of sharing the M&M’s. This ties into the subconscious need the product is claiming to satisfy, because it would be reasonable to assume that everyone wants joy and happiness and it just so happens that the company has the object that will give the customer these feelings. Another desire being played upon can be seen directly in the treat, sugar. From a young age many are given sweets like candy and acquire a taste or wanting for more and it would be because the human body needs sugar as a component to run. However, to much sugar or of the wrong kind can yield different results than those that expected. As stated in the ad, it is about finding a balance between things that will benefit individuals in the long run.
Market research and information about the industry is very important to the organization because it will allow the organization to position itself well in terms of sourcing chocolate raw materials and in identifying the market for its products. For example, understanding that some chocolate product purchases are seasonal, e.g., at Christmas; around Mother’s Day; and, on Valentine’s Day, allows the organization to have more product on hand and to create displays, in store, that will increase purchases and attract more customers when existing customers tell their friends about the availability of high end products, at reasonable prices, in their store.
This commercial implies that one must satisfy their hunger in order to be their normal, tamed self. The only way to do that is to eat a Snicker’s bar. In a similar manner, organized religion claims to have the quality or object that will fulfill the desire that they have. They persuade the individual that their religion is the only way that they will be satisfied. In the use of religious rhetoric and imagery, the commercial is consider to make something religious, when it is based on performing an action and fulfilling a purpose.
This commercial has an upbeat feel to it while simultaneously advertising its product effectively. The commercial tries to cover a wide range of audiences. It tries on emotional levels to connect with multiple individual and does a very good job in portraying examples in their situation. This commercial definitely advertises its product effectively. It was timed well, and it used quality examples of rhetorical analysis throughout the entire
emotions. Sut Jhally describes ads as "the dream life of our culture" and explains the persuasive
Frontline takes an in-depth look at the multibillion-dollar “persuasion industry” of advertising and how this rhetoric affects everyone. So whether this is in the form of a television commercial or a billboard, pathos, logos, and ethos can be found in all advertisements. Paragraph 7: Conclusion Rhetoric is easily seen when comparing and contrasting these two forms of advertisement, as has been proven. Between the Doritos commercial and the smoking billboard, examples of pathos, logos, and ethos were not hard to find. Both advertisements, though, were different in their ways of expressing rhetoric.
“TOP TEN FACTS ABOUT HUNGER IN THE UNITED STATES.” PR Newswire 21 Dec. 2011. Academic OneFile. Web. 6 Feb. 2014.
A focused and intense communications program was implemented over the next few months to rebuild their lost credibility and restore their confidence among the key stakeholders. Cadbury’s point of view was advertised following which Cadbury’s Managing Director had addressed various consumer concerns with the following key messages: Infestation is a storage linked problem, it’s safe to eat Cadbury chocolates and consumers must exercise the same care in purchasing a chocolate as they would while buying any other food item. To launch the new packaging, a media conference was organized in Mumbai that was followed by numerous press conferences in places that were worst affected by the crisis like Pune and Nagpur in Maharashtra and Cochin in Kerala. An innovative comparison kit was given to media and they were encouraged to compare the old and new packs and experience the significant changes in the packaging. An advertisement with a message featuring Amitabh Bachchan, was created to build a sense of credibility and excitement. Advertisements of packaging shots and factory shots were given to television channels to control the visual messaging. Senior Cadbury spokespersons had interviews with the editors of the outreach program. An advertisement called
Helen Ingham states that “Depending upon the media used, adverts generally consist of images, text and sound. Each of these aspects are encoded with various meaning and messages, some of which are associated with the particular product the advertisement is trying to sell, and some of which are associated with its image.” According to Ingham, ads/commercials are everywhere, and they all have one thing in common. They all contain the messages that mainly aim to persuade people to consume their product. By various different methods, they slowly engage the consumers’ needs in certain ways. The most common strategy that ads/commercials are using may also include any of the fifteen basic appeals by Jib Fowles. In Fowles’s article “Advertising’s Fifteen Basic Appeals”, he discovered the 15Human emotional appeals that advertisers use to market their products. He writes, “By giving form to people’s deep-lying desires and picturing states of being that individuals privately yearn for, advertisers have the best chance of arresting attention and affecting communications.” The Ultimate Driving Machine BMW nine minute commercial called “Star” directed by Guy Ritchie is focused on their new model of BMW M5 2000 featuring celebrities Clive Owen and Madonna. More to the observation, their strategy was to use one celebrity style of catch the audience’s attention, and four emotional appeals, which were the need to escape, the need to aggress, the need to achieve, and the need to feel safe to persuade their audience.