SEO
“SEO is short for search engine optimization or search engine optimizer.”[8] “Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's natural or organic search results.”[7] On the query of the users, lists of results are obtained. Out of these results, the website with the highest rank is displayed on the top. The users can search for a particular document on the World Wide Web and the search engine enables the users to do it. “Search engines are programs that search documents for specified keywords and return a list of documents where the keywords were found.”[6] The website must be accessible by the search engine and SEO helps in this case. If the content of the website is relevant and useful for the users, then the search engine refers that website to the users.
The goal of SEO can be explained by considering the user’s browsing practice. It is the search engine which provides the search results for user’s query. Hence if the user needs any information, he can make use of the search engine. And this is the most simple, easy and fast way to retrieve information. For the user’s query, a list of results is displayed out of which the highest rank website is placed first. In general, most of the users go to the page which is on top. This is because; the page placed on top contains more relevant information when compared to the other pages. As a result of this, the page on top gets more visitors than that of the other pages.
Hence the ultimate goal of SEO is to get the page placed on top of the results so that it can get more number of visitors. The page can be placed on top by increasing its rank and this can be done by optimizing the website. In simple words, ...
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...SEO and how can it help my website's Google visibility?” accessed April 21, 2014, http://www.theguardian.com/small-business-network/2014/jan/16/what-is-seo-how-website-google-visibility
4. Patty Bradley, “Improving Your Site's Search Engine Ranking”, accessed April 21, 2014, http://www.sph.umich.edu/computing/web/search_engines.html
5. Popadmin, “7 REASONS YOUR SEO EFFORTS ARE NOT WORKING”, WSI, October
18, 2013, accessed April 23, 2014, http://www.wsimarketreach.com/7-reasons-your-seo-efforts-are-not-working/
6. “Search engine”, Webopedia, accessed April 20, 2014, http://www.webopedia.com/TERM/S/search_engine.html
7.”Search engine optimization”, Wikipedia, accessed April 20, 2014, http://en.wikipedia.org/wiki/Search_engine_optimization
8. “Search engine optimization (optimizer) – SEO”, Webopedia, accessed April 20, 2014, http://www.webopedia.com/TERM/S/SEO.html
1.) Rank’s easy-to-use, analytical tool is called the intensify/downplay model, and its goal is to help you to become more critical and analytical receivers. It defines and gives examples of four major persuasive strategies and six associated tactics that are often used by persuaders today. (Larson, 2007 page 31) Ranks major strategy is to either intensify certain aspects of the product, cause or candidate. His other strategy is to downplay certain aspects of their brand, cause or candidate. (Larson, 2007 page 31) The intensification and downplay strategies include, to intensify their own good points, intensify the weak points of the opposition, downplay their own weak points, and downplay the good points of the opposition. The tactics that most persuaders use for intensification are repetition, association, and composition to intensify their own good points. Rank’s downplay tactics include omission, diversion and confusion. “Any of these tactics can be used logically or emotionally.” (Larson, 2007 pg. 31) For example commercials today don’t show the hidden meaning and try to persuad...
Carr, Nicholas. "Is Google Making Us Stupid." July/August 2008. The Alantic Magazine. 20 February 2012 .
Being a writer isn’t a complicated task, but being a messageful writer requires lot of experience and inner self-presentation. James Baldwin was a very great writer. He expresses his inner feeling into his writing, which makes him true writer. When ever he wrote something always contain some kind of message. Most of his writing about African American culture where he raised. His writing tells the story of pain. He painted cruel history of black community into his writing. His writing contains lot of pain and anger, which could only describe by his writing. He was a one of the leader who speeches his nation by his writing. After reading his piece of art, which was presented via short stories and many books, I have come to perceive James Baldwin as a legendary writer. Through his short stories, Baldwin expresses the truth about his life. It seems that most of Baldwin's life was spent during times of extreme racism and he was strongly discriminated against due to his racial and ethnic background. Some of his stories were written in the middle of 19th century, a time when American citizens were distinguished by their color. It was a time when black and white people had their own separate worlds in which they were living. It was very hard to break the narrow-minded ways of many racist people. In other words, there was a self-created border between both races. In his stories, "Previous Condition" and "Sonny's Blues," Baldwin has developed characters to fight against racism in attempts to live their lives as they please.
Even though many companies usually work hard to implement effective search engine optimization (SEO) strategies, they usually consider video marketing and video SEO as a secondary venture. As a result, most businesses either ignore or give very little marketing resources to the internet’s second biggest search engine, YouTube. With the upsurge in video consumption across all devices, however, it is important and prudent that all companies make video content and marketing an integral
Whilst we are on the subject of Google, stop investing time and money into getting your website a higher PageRank, Alexa rank or Moz Rank. They no longer have “any” effect on your search engine ranking. They will not affect your position on the search engine results one bit. They are only useful (word used liberally) if you are selling your website or trying to sell backlinks.
Carr, Nicholas. "Is Google Making Us Stupid." TheAtlantic.com. The Atlantic Magazine, July/August 2008. Web. 18 February 2012.
In today’s fast paced technology, search engines have become vastly popular use for people’s daily routines. A search engine is an information retrieval system that allows someone to search the...
Much like fast-food or entertainment, our modern world has access to tools for the nearly instant obtaining of information: search engines. But as with any service in today’s free market, there must be competition between two or more companies offering similar assets; in this case, Google’s search engine and Microsoft’s Bing. How do they compare to each other? Which delivers better results? Are there any distinguishing factors for one not common to the other? These questions are among many in the comparison between the two search engines. Through analyzing and weighing each option for Internet searches, one will be able to correctly determine which medium has greater value to the online community.
Most of the people want to get rid of toolbars those installed by their Antivirus program, media player software or ant download manager like applications. It makes the browser window messy and slows down the internet speed. To have a good browsing experience, we uninstall these types of web toolbars. But sometimes we (mostly the internet geeks or online marketers) install certain web toolbars in their browser to enhance productivity. SEO toolbars are the most useful browser extensions for the SEO consultants, inbound marketers, bloggers, and the web geeks. Currently there are a number of feature-rich SEO toolbars are being available for different browsers with distinctive utility options at free of cost.
It's always dangerous to attempt to summarize a company's whole strategy in a short blog post—Google's strategy is far more diffuse and nuanced than this. But it helps us to try to simplify things to their essence, even at the risk of oversimplifying, because it helps us understand the forces at work in Internet marketing.
will put your website on Google page 1, let alone, in the top listings of
A search engine was built in January 1996, as a research project by Larry Page, who was soon joined by Sergey Brin, two Ph.D. students at Stanford University, California. This search engine was named “BackRub,” and it was the beginning of a new era. The name of this website was changed afterward to what we know now as “Google.” I have been studying the business case of Google in one of my MIS classes and using the information I gained from that course, I am able to talk about Google. Since my audience is the instructor and my classmates, Google helps you find information that you need for your daily life in college. I want my audience to know by the end of my speech about Google //what is the history of Google, /what makes it special, //and lessons to learn from the experience of Google’s founders.
The search engine provided marketing executives with information about the viewing habits—what viewers saw, how long they spent on the page, and what links they clicked. Google made it easy for marketers and advertisers to find out who looked at what website (media) and when, giving marketers the opportunity to target their advertisements more effectively. (Conlin, 2014, p. 6)
Search engines have many capabilities from using key words or phrases to find what you are looking for to using general statements to browse the web. But what exactly is a search engine? Search engines are huge databases of web page files that have been assembled automatically by machine. There are two types of search engines. One type is the individual search engine. This type of search engine compiles its information on to its own database making it accessible when you use that particular engine. It does not use any other engine?s information to help with your search. Then there are the meta-searchers which do not have their own databases. They use a combination of individual search engine?s information simultaneously, from a single site and using the same interface. Meta-searchers provide a quick way of finding out which engines are retrieving the best results for you in your search. There are two ways that Meta-searchers show their results. Most use a single list which display multiple-engine search results in a single merged list and had removed all the duplicate entries from the list. The second way that they display their results is through multiple lists. These are separate lists in which are displayed as they are received from each engine leaving the duplicate entries on the list.
Our Website_1 is usually featured in the results as we are well known internationally for our high quality services and our services to a great number of students and customers.