What´s Marketing Automation

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We all know that in marketing, relevancy delivers results. This goes true with email marketing. Getting a message or offering deals that are tailored to what your customers need is the key to an effective marketing. Knowing a customer or potential customer one by one can be tricky and tedious, good thing there are software to do that for you. The ability to customize email and send it to different versions to different subscribers is a great marketing tool. This is called dynamic content and it is usually available for enterprise-class email software.

Beyond the dynamic content is the core of marketing automation. This doesn't just contain small pieces of information tailored for your customers but is also analyzed based on the customer's behavior. Like when your prospect has visited you at least 4 times a week - the software sends an email to that prospect to help pursue the customer's decision. This marketing automation has been a reality for years, but is only limited to a few businesses who can pay the price.

But now, Infusionsoft makes marketing automation a reality specially for small businesses. If you've been using AWeber or MailChimp for quite some time now, but isn't satisfied, then consider Infusionsoft.

InfusionSoft is a contact management/CRM, marketing automation, eCommerce, and sales automation all bundled into one.

Infusionsoft is a Software As A Service (SAAS) company based in Gilbert, Arizona. Infusionsoft became Inc. Magazines list of America's fastest-growing private companies for five years in a row. Which is why I recommend Infusiosoft because Infusionsoft knows what their software does, and who can best take advantage of it. They are very good at reaching out to prospects and where to find them.

How ...

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...d of the day, you'll need to pay for their extra services. Many features you need in Infusionsoft is offered as an add-on that you need to pay before you can use it.

Infusionsoft is a great CRM software, but like most software, it has a few flaws which if you can live with it, will be a perfect product for you. You just need to figure out the resources available and to get things done in a way that will work for your business. Infusionsoft can increase your sales for about 80% in just a few months, but it takes time to get things together. First, learn what it can to your business, apply it, then get it running smoothly for you to reach that mark.

Infusionsoft can work in any business, but it's not the best solution for certain types of business. For this cost, you'll get what you've paid for. I'm a happy Infusionsoft customer, would you like to be one too?

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