The small business I have chosen is little shop of wishes an online business at the address www.littleshopofwishes.co.uk. Little shop of wishes is based in south wales creating unique products using a laser to cut acrylic into a variety of products including cake toppers and wall hangings. A customer need is something that the customer demands to have with the purchase of products and is a “costumer-felt state of deprivation” and the needs of the customers include value speed and range.
An important costumer need is value for money this is important because the internet is a very competitive market as you can easily compare the prices and the value of different businesses at the same time without having to even stand up and on Google once you have found out what you want you can search for the cheapest one of the best quality. Little Shop of Wishes meets these needs by having a great quality product at a comparatively low price.
An important costumer need is Accessibility this is the ease that a person can find the shop and product that they need. This is important because if a customer can find there perfect product they wouldn’t buy anything. The majority of people would rather spend a bit more time finding the perfect gift especially if it’s for someone they love. The business I have chosen meets these needs by being easily accessible and having a serch bar so that they can search for a product that they need
An important costumer need is Page one of Google. This is important because specific you search for a product where you come up the rankings the top result first 33% of the traffic whereas the 2nd result gets 17% this is almost half. As well as that if you are eon page 1 you get 91.5% of the traffic and page 2 get 4.8...
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Works Cited
http://www.businessdictionary.com/definition/customer-needs.html#ixzz2lH8eFDNW http://wps.pearsoned.co.uk/wps/media/objects/1881/1926829/glossary/glossary.html#C http://2.bp.blogspot.com/_-Jvc-0MifbY/TT2cSgLw3KI/AAAAAAAAAHo/39dxmiMWGeY/s1600/Online+Shopping+Gaining+Penetration.png http://www.atkearney.com/documents/10192/682603/FG-Understanding-the-Needs-and-Consequences-of-the-Aging-Consumer-7.png/efa73639-b8ff-483c-960e-30cbb6cbc805?t=1354139525941 http://econsultancy.com/uk/blog/61972-seven-things-customers-demand-online http://www.infoentrepreneurs.org/en/guides/know-your-customers--needs/ http://www.showmummythemoney.com.au/custom-made-and-start-a-business.htm http://www.lifehack.org/articles/work/the-six-basic-needs-of-customers.html http://searchenginewatch.com/article/2100616/Top-Google-Ranking-Captures-18.2-of-Clicks-Study
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