What is Marketing
1. Introduction
1.1 Purpose
The purpose of this report is to get all of the management employees of Proton in all of the departments outside marketing to familiarize with what marketing is and also to show its importance in the company.
1.2 Background
Proton is the biggest Malaysian automobile manufacturer. Proton automobiles are available in many countries such as China, Singapore, Australia, Algeria and United Kingdom. Proton has commanded the local automotive market, and will continuously dominate in the pursuit of being ‘Customers’ Number One Choice for Automotive Products and Services’ (http://www.proton-edar.com.my/company_info/overview/company_info.php?currentSceneSec=0101¤tScene=0100¤tButton=1).
1.3 Scope
Getting to know the definitions of marketing and also the importance of marketing and how does it contributes to the profitability of the company.
1.4 Method
Information has been gathered through research of websites, journals and books as well as own interpretation and ideas on how marketing is seen important in contributing to the profitability of the company.
1.5 Assumptions
It is assumed that other management employees in other departments of Proton, who have no or little idea about marketing, would be able to understand the importance of marketing after the report is read. It is also assumed that the profitability of the company will increase after reading the report.
1.6 Limitations
The limitations are mainly the inflexibility of time and also the amount of research that needs to be done to write a good report.
2. What is marketing?
Marketing is a very general term that has no specific definition to it. However, it is best described as “A social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others” (Kotler, Brown, Adam and Armstrong, 2004, p919).
It is an understanding of how the company works with its consumers and how it generates in the society. Marketing is seen to be the process of ‘bringing in the businesses’. It is not seen to be an alternative, but a necessity (Forsyth, 2004, pg34). Many people consider marketing as a tactic. However it is more than just a tactic. Marketing is analysis. According to Allen Weiss (2002), marketing is the analysis of...
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... affects the company’s profitability. Overall, marketing is very important because it is able to find what consumer really wants, this help the business to target and position their markets accurately. And, therefore, attain consumer satisfaction which leads the business to their profitability.
Works Cited
Forsyth, P (2004) ‘Marketing is a must’, IEE Engineering Management, pg. 34-37
Kotler, P., Adam, S., Armstrong, G., Brown, L., Marketing Edition 6, Prentice Hall Australia, Sydney, 2004
Weiss, A (2004) What is Marketing?, 26 November 2002, http://www.marketingprofs.com/2/whatismarketing.asp, accessed on 10th May 2005.
Proton, http://www.proton.com/about_proton/index.php, accessed on 10th May 2005
Proton Edna, http://www.proton-edar.com.my/company_info/overview/company_info.php?currentSceneSec=0101¤tScene=0100¤tButton=1, accessed on 11th May 2005.
Hein, K. (2004) “Brand week”. Vol. 45 Issue 21, p24, 4p, 2 charts.
Valentine, V. & Gordon, W. (2000), “The 21st century consumer: A new model of thinking”. International Journal of Market Research, Vol.42, Iss. 2; pg. 185, 24 pgs
Mercedes Benz, http://www.mercedes-benz.com/, accessed 11th May 2005
(A) Marketing- the management process through which goods and services move from concept to the customer. The main purpose is to increase sales of the project and profits of the company.
Bearden, William O., Thomas N. Ingram, and Raymond W. LaForge. Marketing: Principles & Perspectives, third edition. Boston: McGraw-Hill, 2001.
Marketing is a very powerful tool. Unknown to many individuals, the influence marketing has on them is far more than mere visual and audio stimulation. It effects their perception of their surroundings and themselves. Marketing how the power to form our perception of life. A successful company understands this principle and harnesses the power of effective marketing.
Marketing is the process of searching for options for accumulating profits by identifying the demands of the people and satisfying their needs with appropriate products. In today’s globalized business world, marketing can play a vital role in establishing trade blocks all over the globe with competitive and cutting edge market, research, policies, strategies and activities.
Kotler, P., Keller, K.L. (2012). Marketing Management (14th ed.). Upper Saddle River, NJ: Pearson Prentice Hall.
Marketing In this day and age is vital for a company to perform at its possible best. Marketing’s main focus is to give great satisfaction to a customer. There are many aspect of marketing, these aspects give marketer’s the tools to help strive for the best possible success they can achieve. They hope that they can create exposure for their brand, product or service.
Etzel, Michael J., Stanton, Bruce J., Stanton, William J. (2004). Marketing. (13th ed.). Boston: McGraw-Hill.
Marketing is very important to the success of a business. Before people can buy a product or service they have to know about it. However, marketing entails more than just letting people know what your company has to offer. Throughout this paper, I will define marketing, offering my personal definition as well as more formal definitions from other sources. Furthermore, I will explain to the reader the importance of marketing to organizational success giving real world examples in support of this explanation. The field of marketing can include many things. I believe, however, the most important thing which it should include is communication with customers as to the value and benefits of using that particular company's products and services. It should help to establish the business's niche in the industry and distinguish it from other such businesses.
Kotler, P. & Keller, K.L., (2009), A Framework for Marketing Management. 4th edition, Pearson Prentice Hall: USA
Kotler, J., & Keller, K. (2012). A framework for marketing management. Essex: Pearson Education Ltd.
In this paper I will define marketing in my own words and also research what the definition is using two different sources. While supporting my answers with three examples from the business world, I will show the importance of marketing. Marketing applies to many different areas of an organization and after close review I will make it clear on how it relates.
Petty Ross D. Editor's Introduction: The What and Why of Marketing; American Business Journal, Vol. 36, 1999
As shown in Figure 1 there are many different definitions for Marketing. The key is that they all share a common theme, marketing is: “Meeting the needs and wants and providing benefits for customers.”
The major objective of any company is to make profits. Marketing is responsible for identifying a company’s customers anticipating their needs and wants, satisfying theses needs while keeping the its major goal which maximizing profits
Philip Kotler; Kevin Lane Keller (2009): “Marketing Management”, 13th edition, Pearson Prentice Hall, pg 61-62