What has the Internet done to Radio Listenership?
Annie McBride (name changed to protect the internationally famous) is a junior at Syracuse University who hails from the land of Guinness across the Atlantic. She has regularly kept in contact with her native land by listening to and calling the premier student run radio station in the Ireland, LSRfm at the Leeds University. She was an American correspondent who informed the listeners of LSM about the latest fads, movies, and television shows in the United States. The radio station is broadcast over the internet, and will be returning to the FM dial in Ireland in 2006. (lsmfm.com)
LSMfm is part of a trend that has been growing since the late 1990s: internet radio broadcasting. Many radio stations, like LSM in Leeds, Ireland and z89 in Syracuse, New York, have live audio streams of their broadcasts in real time. This allows anyone on the planet to listen to their favorite local station, no matter how far away from home they may be. The internet also allows for access to an extraordinary range of music. All of this is contributing to radio losing its foothold in society to the internet.
One of the main reasons that the internet has become such a popular source for music is its diversity. Kim Vasey (2005) says “…Internet radio (has) brought alternative music choices that mostly cannot be found on the 'dial,'…” (Newswire Association, 2005). These days, terrestrial radio stations have to take into account a wide diversity in their listeners’ musical tastes. In order to satisfy everyone’s palette, “the best a station can hope to do is program it's content so it hits "the middle" which, inevitably leads to little risk taking and bland programming.” (Deitz, http://radio.about.com/) This bland programming is of course what the turnoff for most radio listeners is in the first place, driving them to other annals of consumption, mostly the internet. A study done by a consumer research company called NPD reveals online radio listening is on the rise. “The research from NPD centers around people listening to music on their computers. It points to 77.2% of users having moved in this direction, and 55.3 million now listening to radio online.”(Music Online http://www.audiographics.com/)
The internet is the one of the leading alternatives to terrestrial radio because it is so ready to use. The software is extremely accessible, and it is rare, in this day and age, that a computer is not hooked up to the internet.
Earlier this year (DATE???) alt-rockers Cake topped the Billboard 200 chart with their first album in seven (???) years, Showroom of Compassion. The album sold 44,000 copies the first week of its release, a record low for the number one hit. At the same time, Britney Spears' single “Hold It Against Me” scaled the digital song chart with 411,000 copies sold. The two charts illustrate the change in the way we listen to music. The Internet—as it did for almost everything—has radically affected the way people get music.
Back in the day, music is not readily available online at the tip of your fingertips. Fifty years ago, you would listen to the radio and that’s how you knew what records to buy. Radio stations in large music cities such as Los Angeles, New York or Nashville normally set the standard for the most popular music. New music emerges in their city, than gets released on their local radio stations, and the music becomes a smash hit. This is not the case for the small town radio station of CKLW in Windsor, Ontario. As television was drastically changing the radio industry, CKLW had to change to keep up. This change is what resulted into CKLW- The Big 8, a radio station that created new standards of radio hosting as well as rock and roll music. CKLW influenced not only music throughout North America but the entire music industry such as Bill Drake's "Boss Radio” technique, and how this station influenced its home city of Windsor, Ontario. CKLW evolved from a small city radio station to become “The Big 8” a huge nationwide music icon that was responsible for not only changing the music industry but changing the face of radio forever.
The article that appeared in Fortune entitled “Radio’s Stern Challenge” by John Helyar discusses Sirius’ marketing strategy to not only take market share from the entrenched and free terrestrial radio industry but also to beat its only competitor, XM. The Fortune article presents how a fat and lazy radio industry has failed to react to an eroding listening base and an increasing number of competing technologies. Issues like lack of attention to programming, no on-air talent, and an increase of 166% in the time devoted to commercials have driven listeners away from radio. Teens aged 12-17 spend 11% less time listening to radio compared to five years ago and adults 18-24 spend 13% less time compared to five years ago (Helyar, 2004). The article further discusses that terrestrial radio has much to fear from competing technologies like satellite radio, streaming digital radio on the Internet, and Apple’s iPod. What terrestrial radio does have in its favor is that it’s free compared to any of the current competing technologies like satellite radio.
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Media has a huge impact on our society. We are constantly surrounded by the media and feel the effects of its influence. We watch television. We read magazines. We subscribe to newspapers. We listen to music. We come in contact with countless forms of media everyday. What many of us do not realize though, is that all the commonplace media that we encounter can have drastic and dangerous impacts on the way we view the world and ourselves. Much of this media has positive effects, such as keeping people informed about news and the happenings around the world. However, recent music is beginning to take a dangerous turn that will
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How much do you enjoy drinking a nice cold beverage, reclining in your most comfy chair, while listening to your favorite radio station? Music is a very important part of the average person's daily life. We wake up to music set on our alarm clocks, sing to music in the shower, listen to music while driving to work, and enjoy it throughout the rest of our day. Well sit back and get ready to experience Radio to the Power of X. We're talking about the new XM satellite radio. This is a brand new radio system that will sweep across America finding its way replacing your old radio service.
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