What are the Best Brand Names Around the World?

825 Words2 Pages
bulb-icon

Recommended: Global brands contribution to global business

What are your best brands around the world ? in the modern Era after a lot of countries adopted the system of capitalist economy, which depend on the economic freedom in the owing of the means of production. The companies can offer for its product and distribution in different places around the world. In addition, to increased competition and intimidation the companies which counterfeiting their product. That will create the companies a huge losses so they had to invent signs on their product. In my report I will discuss the definition of brands, compare between the top two brands around the world, and how to invent a brand.
Every year Business magazine publish the best top ten brands around the world. They are chosen based on which of them have the highest percentage of profit. Brand is mean " A brand is a product, service, or concept that is publicly distinguished from other products, services, or concepts so that it can be easily communicated and usually marketed. A brand name is the name of the distinctive product, service, or concept. Branding is the process of creating and disseminating the brand name. Branding can be applied to the entire corporate identity as well as to individual product and services names "(1)( (Rouse, 2010).
It is not easy to create a brand, there are a specific companies work in creating the suitable brand for other companies. It must check the legality conditions of creating a brand and they need to do the following: First it must be easy to read, write, speech, and keeping in whole the world. Second it must not lead any negative meaning in the language or undesirable. Third it must be suitable for export market which does not have unfavorable meaning in the foreign language princ...

... middle of paper ...

...entity such as: word, logo, colors, symbols and designs, and group of stories. It is very significant to realize the important of branding for every project, whether large or small.

References
Chris Hadley, R. L. (2014, april 1). How to build a brand. Retrieved from wiki How o do anything: http://www.wikihow.com/Build-a-Brand
n.d. (1, april 2014). Best globa brands 2013. Retrieved from Interbrand craeting and managing brand value: http://www.interbrand.com/en/best-global-brands/2013/Best-Global-Brands-2013.aspx
n.d. (2013, 6 12). what is a brand ? Retrieved from YouTube: http://www.youtube.com/watch?v=Womflp3805s
n.d. (2014). brand. Retrieved from Corporate Communications: http://www.corporatecomm.com/benefits-and-advantages-of-a-brand-identity-system
Rouse, M. (2010, june). brand. Retrieved from whatis.com: http://whatis.techtarget.com/definition/brand

Show More
Related

  • The Brand Personality of Target Corporation

    1039 Words  | 3 Pages

    In every given business, the name itself portrays different meanings. This serves as the reference point and sometimes the basis of customers on what to expect within the company. Since personality affects product image (Langmeyer & Shank, 1994), the presence of brand helps in the realization of this concept. Traditionally, brand is a symbolic manifestation of all the information connected with a company, product, or service (Nilson, 2003; Olin, 2003). A brand is typically composed of a name, logo, and other visual elements such as images, colors, and icons (Gillooley & Varley, 2001; Laforet & Saunders, 1994)). It is believed that a brand puts an impression to the consumer on what to expect to the product or service being offered (Mere, 1995). In other application, brand may be referred as trademark, which is legally appropriate term. The brand is the most powerful weapon in the market (LePla & Parker, 1999). Brands possess personality in which people associate their experience. Oftentimes, they are related to the core values the company executes.

    Read More

  • Brassington's International Marketing Strategy

    1661 Words  | 4 Pages

    The process of creating brand called branding. As one part of product strategy, branding also has several kinds of strategies which is used in many occasions. ...

    Read More

  • Heineken Case Study

    770 Words  | 2 Pages

    We propose a branding strategy which takes into account the brands capabilities and competencies, strategies of competition brands and the outlook of consumers experience in their respective societies. As an international brand there is the challenge of staying connected with local customers. We will overcome this by adapting marketing strategy to local needs using a variance of standardized marketing mix and an adapted marketing mix.

    Read More

  • Brand Decision Case Study

    905 Words  | 2 Pages

    According to Philip Kotler “A brand is a name, term, sign, symbol, or design, or a combination of them intended to identify the goods or services of one seller or group of sellers and to differentiate them from those of the competitors. The business firm(s) faces the choice, whether it should brand its product or not? The Generic products can be offered to the consumers at a price lower than the branded products with standard or lower quality. The brand sponsor decision involves the decision about who is going to brand the product, manufacturer or re-seller or will it be a combination of the two? Indian retailing has seen a lot of ups and downs over the last few years. With the increasing growth of the organized

    Read More

  • Youth Corner: Youth Corner: Freelancing As Career

    833 Words  | 2 Pages

    Your brand is your identity and it should clearly communicate your unique selling proposition-what you do that makes you special.

    Read More

  • Branding, Pricing, and Distribution: Home Depot

    1572 Words  | 4 Pages

    A brand is utilized by a company to differentiate its products from others in the market. Some techniques for accomplishing this are through the use of distinguishing logos, names, color schemes, and slogans. An effective branding strategy is one of the most important components for gaining a significant advantage in a progressive market. Basically, a company brand is its promise to its customers about what can be expected from its product and how it differentiates from the competitors. The branding strategy is the part of the marketing plan that explains how and to whom the company proposes on conveying its brand messages. It will also explain where the company plans to advertise and what it will publicize both visually and verbally (Williams, 2013). Home Depot’s marketing plan will contain domestic and global branding strategies and will be a collaboration of brand messages from both Home Depot and Reach the Top®.

    Read More

  • branding

    2104 Words  | 5 Pages

    There are many different definitions of brands out there and they all try to establish what exactly is a brand and how it can be used. According to the de chernatony , 1998 defining a brand in one word is very difficult and he used 12 phrases to broaden the definition of brand. Those themes include:

    Read More

  • The Holland and Barrett Brands

    1792 Words  | 4 Pages

    Brand; - brand is known as uniqueness in term of what products or service the company provides. Brand is also set of insight or image that represents seller. Brand defines symbol, name, term or feature of company’s service or goods. Example of popular brand is apple, Amazon and Samsung.

    Read More

  • The Internal Branding Process

    2668 Words  | 6 Pages

    What is brand? Brand is a trade name which can distinguish from other product or service (Intellectual property office, 2013). Another meaning of the brand is to convey the promise or message to the customer (Intellectual property office, 2013). A powerful brand can lead the company to go further in the industry and it can develop the company's potential (Temporal, 2010). Therefore, brand is a signifying of the company.

    Read More

  • Brand Counterfeiting

    2733 Words  | 6 Pages

    A company’s brand is one of its most valuable assets (Green and Smith 2002). Brands owners invest millions of dollars every year in advertising and promotion to raise awareness and create demand for their brands.

    Read More

  • Why Consumers Reject Brand Names Case Study

    1721 Words  | 4 Pages

    A good brand name can improve the sales demand and help to provide a good quality image to the people. The increase of sales will force to concentrate only in production. As a result of the quality deficiency can affect the demand in market. When we look back to our history we can see so many branded companies disappeared from our market. In some cases customers are not ready to buy even branded items. For example the MAGGI Instant Noodles brand originated from Switzerland where in 1863. The FSSAI (Food Safety and Standards Authority of India) ordered country wide call off all Maggi noodles because the FSSAI discovered high quantity of led and MSG (Monosodium Glutamate). The company lost their

    Read More

  • Essay On Branding

    761 Words  | 2 Pages

    Secondly, some light has been thrown on the previous researches by various authors on the similar topics by providing with a summarised form of the same. It helps in better understanding of the ongoing concepts and perceptions on the concept of brand and its importance.

    Read More

  • Essay On Corporate Identity

    1000 Words  | 2 Pages

    In its simplest form, corporate identity is a function of design that includes the name of the organization, its logos, the interior of the buildings, and visual identification such as uniforms of the staff, vehicles and signage. For a long period, graphic designers have remained highly influential been hugely influential in two regards, in that they articulated the basic tenets of corporate identity formation and management and succeeded in keeping the subject on the agenda of senior managers. Currently, symbolism, or design, has assumed a greater role and has moved on from merely increasing organizational visibility, to a more serious position of communicating corporate strategy (Ollins, 1978). There were now three main types of visual identity such as Monolithic (single brand visual), Endorsed (parent brand endorsing a sub-brand) and Branded (a plethora

    Read More

  • Branding In Marketing Essay

    2042 Words  | 5 Pages

    Every company seeks to create its own brand - a unique and effective image. Purpose of brand is attracting and retaining customers in its market share. Branding in marketing is a complex technology, aimed at making advantageous position a brand from the competition. Facilitating the search for the necessary goods to the buyer, branding in marketing becomes more effective if the consumer product features meet market requirements. It is especially necessary to identify the goods, for a case of unprepared buyer which can not assess the competitive characteristics (for example, high-tech products). The development of technology has had a huge impact on human society. It is reflected in the fact that we are surrounded by complex technical devices that we use every day and sometimes we have no idea of how this thing is located within. Here the brand comes to help the consumer that stands out from all those product characteristics that are important to the consumer and facilitates the understanding of the product.

    Read More

  • The Influence Of Branding On Consumer Behavior

    949 Words  | 2 Pages

    Branding on consumer purchase decisions. In order to comply with this a questionnaire was prepared and survey has been conducted among 100 respondents and data revealed that brands have strong influence on purchase decision.

    Read More

More about What are the Best Brand Names Around the World?

Open Document