What are the Best Brand Names Around the World?

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What are your best brands around the world ? in the modern Era after a lot of countries adopted the system of capitalist economy, which depend on the economic freedom in the owing of the means of production. The companies can offer for its product and distribution in different places around the world. In addition, to increased competition and intimidation the companies which counterfeiting their product. That will create the companies a huge losses so they had to invent signs on their product. In my report I will discuss the definition of brands, compare between the top two brands around the world, and how to invent a brand.
Every year Business magazine publish the best top ten brands around the world. They are chosen based on which of them have the highest percentage of profit. Brand is mean " A brand is a product, service, or concept that is publicly distinguished from other products, services, or concepts so that it can be easily communicated and usually marketed. A brand name is the name of the distinctive product, service, or concept. Branding is the process of creating and disseminating the brand name. Branding can be applied to the entire corporate identity as well as to individual product and services names "(1)( (Rouse, 2010).
It is not easy to create a brand, there are a specific companies work in creating the suitable brand for other companies. It must check the legality conditions of creating a brand and they need to do the following: First it must be easy to read, write, speech, and keeping in whole the world. Second it must not lead any negative meaning in the language or undesirable. Third it must be suitable for export market which does not have unfavorable meaning in the foreign language princ...

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...entity such as: word, logo, colors, symbols and designs, and group of stories. It is very significant to realize the important of branding for every project, whether large or small.

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