Tourists’ satisfaction derived from the long term relationship between the tourists’ and the service providers that also helps to realize their buying intention (Lee et al., 2008, p. 56). It is very critical to create positive relationship and satisfaction with the customs in online environment while e-commerce is mainly related to the utilization of a new technological asset (Kim et al., 2005). Baiet al. (2008; p. 391) consider that online environment should give a significant effort to fulfill tourists’ satisfaction because it intensify tourists intention to purchase tourism products online. Cyr (2008; p. 773) has conducted a research on tourist satisfaction in the hotel industry. He investigated three sections of website design, navigation, …show more content…
The responsible organization should be very careful to promote the tourism resources in all over the world because today’s world is very competitive and everyone monitors every activity through the electronic systems called “Intelligent Keyhole”. Tourism was one of the first sectors to embrace Information Technology (IT) and the industry is one of the most successful areas of e-commerce because it is largely consumer oriented. Tourism is a industry which is amalgam with several industry but eventually it is dominated by information Werthner & Klein (1999, p. 256). Werthner & Klein (1999, p. 257) also state that the flawless integration of physical activities and information is inevitable with the configurations of all informational and physical …show more content…
E-Tourism is one of the most important sectors in today’s business world that revolutionizing the distribution of tourism information and products.
Customer satisfaction is one of the most profoundly investigated topics in the hospitality and tourism research. National Tourism Organization of any country must set the variables to determine the satisfaction level by considering five main features and they are: convenience, tourism facilities, eTourism site design, service quality and e-security. All these five features are very important to attract tourists from abroad and make them to buy our tourism products. Most important factors of e-Tourism in case of the measurement of foreign tourists’ satisfaction in Bangladesh are; i) Using credit card to buy and easy transfer money; ii) Reserved rooms in electronic forms; iii) Ready, reliable and update information; iv) General information about Bangladesh; v) Accessible personalized travel package; vi) Online payments; vii) Financial securities; viii) Multi languages; ix) Transportation details and x) Enough services in the e-tourism
As the online travel market matures and transforms, audiences are no longer content just to shop for price or read destination information written by marketers. Now more sophisticated online users are looking to connect and share with other travelers and with the content itself.
Course Name: Hospitality Information System Course code: HISS4701 Submitted in partial fulfillment of the Bachelor Degree in Tourism Hospitality and Entertainment Management Lecturer: Claudia Blythe Name of Group Members: Christal McGillive 09T8160 Kimesha Brown 20131711 Shanice Martin 20131307 Tashana Green 20131565 Due date: Friday October 20,, 2017 SIREV @2017 PCVoyages 2000 Be The Best Agent You Can Be! In store. Over the phone.
The importance of physical environment on customers is widely recognised by managers and mentioned in many service industry. It is true that customers will make use of a service enterprise if they perceive that the service provided will be of high quality (Brady & Cronin, 2001). According to Abdullah Rosario (2009), quality of services delivered plays considerably a major role in shaping and manipulating customer satisfaction. With customer satisfaction comes positive customer behaviour. It is highly visible in the service sectors such as restaurants, hotels, retails, hospitals and bank.
Technology has created a major impact on the way in which all organizations market their products and services. With the development of the internet, companies are now able to economically market themselves on a global level. Even smaller companies that were once not able to capture international business due to the cost factor can now do just that. The Washington Plaza Hotel is no exception. The hotel industry in DC relies heavily on tourism as a major part of its client base. Many of these tourists who visit the city are of foreign nationality. It is important that the Washington Plaza Hotel targets these people when marketing the company. Not only do they target the tourist but they also target the international business travelers that come to the city on business related trips. The hotel's website, which gives detailed information about the hotel's accommodations and services, can be accessed by potential customers all over the world. In addition, the Washington Plaza Hotel has teamed up with such web-based travel services like Orbitz, Expedia, Travelocity, Etc. in order to capture more of the global market. Before the existence of the internet, the global market was not easily reachable. Technology has the greatest affect on marketing for many organizations and certainly for the Washington Plaza Hotel as well as the hospitality industry itself.
Internet Marketing News and Know-How. Hotel Marketing. 18 Feb. 2011. Web. 19 Apr. 2011. .
Because of today technology, continuous development, we are going to do all the promotions and marketing online. Nowadays everyone spends more than 3 hours on the internet, so we are going to invest money to attract guests. After we are going to create a certain clientele, we are sure that our guests are going to make good publicity for the hotel thank to the best services that we are going to provide. We are going to communicate the unique and natural concept to appeal to our future guest.
For the introduction, brief information regarding my purchase and the travel and tourism industry is presented. It was then followed by the explanation of the 2 chosen theories from two different chapters.
Assessing the Quality and Effectiveness of Customer Service The issue of customer service has become very important to companies in competitive industries such as travel and tourism. There is not much point in spending huge sums in advertising for new customers to grow the business if the existing customers are defecting to competitors because they are not satisfied. On the other hand, a company, which has a solid base of satisfied loyal customers, will probably gain demand through personal recommendation which is the basis of a good reputation. It is clear, therefore, that good customer service which results in customer loyalty can have a direct impact on the long-term profitability of tourism enterprise.
Today, nobody wants to follow the old fashioned “call or email and book” method to make reservation at a hotel. Guests are increasing turning towards technology and several platforms that are powered by internet. Guests make their reservations after doing a thorough research much before their travel date. In a situation like this, it is quite imperative for a hotel to make itself availa...
The hotel industry is a competitive market where hotel management’s goal is to decrease the vacancy rate and to increase the customer return rate. On the other hand, hotel guests have certain expectations for hotel service, albeit they are often disappointed with one or more of many hotels properties that stretch from value and service to amenities [Heung, 2000, p.308]. In the age of the Internet, both
Tourists are more dependable on website to get the information and overview of destination. Therefore one of the website of bay of island is www.tourism.net.nz, which gives complete information. In this assignment, we will mainly discuss about marketing mix, customer wants, creating value for the customer, destination location and tangible experience from tourism marketing perspective.
In recent years, business tourism has become increasingly prevalent and prevailing in the tourism industry. There are large quantities of significant changes which have far-reaching implications for all consumers and suppliers of business travel such as consumption patterns, great developments in transport and communications technology, and the world´s political and economic changes related to tourism industry. All these developments have brought large effects on business travel as well as the main challenges to this sector for the coming years. Every day, tens of thousands of people are beginning or ending their business trips all around the world, while numerous conferences or exhibitions are being held globally, so business tourism is a
Tourism and Hospitality has developed rapidly and becoming extremely important to economy in the world. The income that several countries in the world receive from tourism industry can be reached to $1billion per year. In addition, Marketing is one of the most important factors that help and effect to tourism industry in many positive ways. Marketing evolved in the tourism industry since 1980. It promotes tourism industry by encouraging the tourists to travel at their destination with the strategy that made up to the tourist satisfaction. However, a marketing strategy does not have to be complex, in fact it should be a easily understood which ensure the advantage of marketing of the products and services to the tourist business to obtain positive
There is not really a universally accepted definition of tourism. In 1994 the World Tourism Organization (WTO) revised its definition. It says the tourism comprises of 'the activities of persons travelli...
In De La Salle Lipa they offer the course Tourism Management. In this, when you finish the 1st year which is Domestic Tourism, you will take the 2nd year which is World Tourism or also can be International Tourism. What is International Tourism? International is when people travel globally to different country outside of the region and country. This is the temporary movement and stay of people away from their country for the reasons such as business, money, health, recreational, family and many more. The culture of the other country is the reason why the traveler goes to that certain country.