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What Is The Role Of Media In Media And Entertainment Industry?

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The Indian media and entertainment (M&E) industry is one of the fastest growing industries in the country. Its various segments—film, televisions, advertising, print media, music has witnessed tremendous growth in the last few years.
The digital medium has taken to its own shape and is one among the fastest growing segment. While the overall Indian media and entertainment industry witnessed muted growth of 11.8 per cent in 2013, digital advertising and gaming recorded stellar growth rates of close to 40 per cent. "Digital grew upon a much larger base than last year," said Jehil Thakkar, Head (Media & Entertainment Practice), KPMG. Digital advertising last year comprised eight per cent of the overall advertising pie in 2013 compared to
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Media is considered as "mirror" of the modern society, it is the media which shapes our lives. The purpose of the media is to inform people about current, new affairs and to tell about the latest gossip and fashion. It tells about the people who are geographically divided. The role of media has become one way of trading and marketing of products and prejudices. The media claimed to be governed by righteousness and equity, but greed and self-aggrandizement has poisoned its virtues. Media is in charge of: 1.Information, 2.Education, 3.Entertainment, 4.Advertising and 5.Correlation of parts of society. Society is influenced by media. It is the media for the masses that helps them to get information and also to form opinions and make judgments regarding various issues. It is the media which keeps the people updated and informed about what is happening around them and the world. Everyone can draw something from it.
Media consist of several different types communications: Television, Radio, Cinema, Newspapers, Magazines, and Internet-based Web sites. Many of the media are controlled by large, for-profit corporations which reap revenue from advertising, subscriptions, and sale of copyrighted material. India also has a strong music and film industry. India has more than 70,000 newspapers and over 690 satellite channels (more than 80 are news channels) and is the biggest newspaper market in the world - over 100 million copies sold each
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