What Is The Role Of Media In Media And Entertainment Industry?

Despite the massive stock market rally last year, a number of stocks significantly underperformed the broader markets and Qualcomm (NASDAQ: QCOM) was among those market laggards. Over the last few months, however, the stock is seeing some momentum build up. Being a leader in the smartphone application processor market, it approximately has a commanding 54% market share (by revenues), followed by Apple (NASDAQ: AAPL) and Media Tek with 16% and 10% market shares respectively. With increasing demand for advanced mobile devices – including smartphones-that can support high speed Internet and computing tasks, the company clearly controls a major portion of an important and fast-growing market of current times. Below I discuss a few reasons why Qualcomm should return respectable gains in near term.

Industry Overview Media & Entertainment Industry in India The media and entertainment industry in India comprises of a wide range of fragments under its folds, for example, TV, print, and movies. It additionally incorporates littler fragments like radio, music, OOH, animation, gaming and visual effects(VFX) and Internet advertising. Entertainment industry in India has enlisted a rapid growth in most recent two decades making it one of the fastest growing businesses in India. From a single state-owned channel, Doordarshan in the 1990s there are more than 400 active TV channels in the nation. The rising rate of investments by the private sector and foreign media and entertainment (M&E) majors have improved India's entertainment infrastructure.

Smith, The Worlds Wasted Wealth 2, (Institute for Economic Democracy, 1994), p.11). The media obtains support and conformity through many ways. After all the media is just another business trying to make a profit so should its buyers be guilty of its continuos to commit such accused wrongness. The media and its reporting of facts being biased or not is a large topic and is continually debated among those who believe the media should not contain its opinions and others who believe that it is the media’s duty to not only report the facts but to explain and interpret them. People should consider the fact that they choose what they want to read, listen to, and believe so does that make the informer wrong even if the information is not totally accurate or correct?

“India is the largest producer of films (over 1,000 films per year) with annual ticket sales of nearly 2.8 billion, a box office of $ 1.53 billion and growth across international markets every year. According to a recent report by Deloitte, the Indian Media and Entertainment industry is expected to grow at a CAGR of 17%, contributes $8.1 billion to the nation’s economy, supports 1.8 million jobs and constitutes 0.5% of the Gross Domestic Product (GDP) of India.”( MPPAA) MPAA’s recent annual theatrical market statistics report says that India ranks fifth after China, Japan, U.K and France in box office performance. These grow... ... middle of paper ... ...f Pi, A Mighty Heart) and Priyanka Chopra (Planes). Commercial cinema has a multitude of audience coming from a diverse spectrum; it cuts across myriad ethnicities and lifestyles of the people. While the films talk a mixture of class tastes, some having lower or working class as its major social referent, others speak about middle class values and the bourgeoisie class.

• Media is also having some power to take action on wrong things going on in public and which is harmful for public. They have right to speech because media is the way of best communication. • Media is having mass media, social media, print media, broadcast media etc. media works day and night for public for day to day information what is being happening around the world. • Media is functioning as “entertainment, reporting the news, public problems, setting agenda, investigative function, socializing new generations, providing political forum, making profits etc are the different functions of the media.” • Media is having also different functions which are sometimes having advantages and also disadvantages.

According to a recent report by Economic Times, HUL almost tripled its ad spend in the digital space in FY13. The share stood at ~7 percent of the total of INR 26.35 billion (around USD 482 million). In 2014 the share is expected to be around 10 percent of the total. Various other top CPG companies in India including Dabur and Nestle have significantly increased their digital spend over last few years. To succeed in the digital arena, CPG brands need to use digital to establish a frequent one-to-one communication with its consumers.

How do I prove them? Most likely, it is due to the biased portrayal of issues in the media and the politicization that accompanies what we consume. Now, compare your views to your preferred news reporting entity. More than likely, they are the same. “Power is the ability to define reality and to have other people respond to your definition as if it were their own (Nobles).” People fail to see responsible journalism as a crisis because it is so convenient to have news media make up your mind for you.

Essentially, gossip can be looked at an instrument to build bonds with another person and to maintain that relationship with damaging information of non-allies. However it can also be looked at as if we are subconsciously looking out for one’s self when we seek damaging information about others as we want to improve our status, enhance our image to others. The other main idea of gossip is that we govern our lives by the mistakes that high-status people make in the spotlight. This aspect of wanting to clarify social norms is exploited by tabloids; who publish stories that rescind the reputation of those in the limelight, enticing readers therefor generating more revenue.

The changes in society would showcase the powerful force that advertising has on society, which radically affects the very way we think, the concepts we have and the association we make. While researching the field of advertising I found that it’s extremely broad and diverse. In simple terms I found that an advertisement is simply a public notice intended to convey information and attract consumers. Advertising has two basic purposes: to inform and to persuade while both are distinct, they both work hand in hand. According to Gustafson (2001):” Advertisers often assume that their influence on society is benign, because they assume to be a sovereign rational self.” (p. 203) With this thought, advertising is expressed as being the vehicle of getting products to the consumers to fulfill their wants, but that it avoids creating desire or shaping the consumer’s affection.

The company’s net revenues increased 9.2% to $2 billion. The performance beat consensus analysts’ estimate of $2.51 per share, not to mention the revenues performance, which was at the high end of its 8% to 10% growth forecast. The robust growth was mainly supported by improved performance across the company’s wholesale and retail segments, in all key markets around the world. Exiting 2013, the company had $1.4 billion in cash and investments on balance sheet compare with $1.3 billion in year-ago quarter. Bolstered by a strong quarterly performance, the company raised if fiscal 2014 revenue outlook to the top end of it previous guidance range.