What Is The Logos Used In Fdr's 1936 Reelection

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Roosevelt’s 1936 Reelection Campaign Analysis During the 1936 election President Roosevelt used a campaign of logos to convince American citizens to reelect him. Roosevelt uses logos to remind Americans how the conditions in the United States had improved since 1932. In 1932, unemployment had reached 23.6%, businesses had defaulted on a record number of loans, and more than 5,000 banks had failed. However, by 1936 breadlines, homelessness, and bank closures were on their way to being eradicated with the creation of higher wages, low rent homes, and social security which was implemented by Roosevelt through the New Deal. One detail of logos used in this campaign is the reminder of breadlines. Due to the nations devastating circumstances and unemployment rates, families found themselves incapable of providing the essentials of life. Unable to financially scrape up enough money for their next meal, many found themselves in breadlines and soup kitchens. These lines stretched blocks and were …show more content…

Events such as the beginning of bank failures in October 1930. Which then led to people panicking and withdrawing money from their accounts. As deposits taken out increased the money supply decreased forcing banks to liquidate assets. This caused the money supply to shrink which led to price deflation and increased pressure on already struggling businesses. The last and final word used in this logical appeal towards the audience is Social security. One of the most important programs of the New Deal, was the Social Security Act. It established a system of retirement funds, unemployment insurance, and welfare benefits for the handicapped and families without both parent figures. A system which protects people against a variety of risks and is still used today in society. This provided many American citizens with a sense of economic

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