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What Is The Ford Pinto Case

opinionated Essay
518 words
518 words
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This case study involves the devastating explosions of Ford Pinto's series due to a myriad of issues that caused the fuel system design of the Pinto to be defective. This unsurprisingly led to an impassioned debate revolving around many different issues, the majority of which centered around the use by Ford of a low-cost analysis and the possible ethical violations surrounding the decision not to pursue the recommended upgrades. This debate led to an important question: Should the manufacturing of a potential dangerous design be presumed off of a risk/benefit analysis? I can see the points of both sides of the argument in this case. On one hand, I understand that it is an extremely economically efficient and safe method, US courts have upheld it on numerous occasions, but juries do not always agree. It is now known that Ford had the ability to a new manufacture a new design that would drastically lower the odds of an engine explosion. Ford made a conscious decision and chose not to implement the improved design, because it would have cost Ford $11 per car. Even an analysis done by ...

In this essay, the author

  • Explains that the case study involves the devastating explosions of ford pinto's series due to a myriad of issues that caused the fuel system design of the pinto to be defective.
  • Opines that the us courts have upheld it on numerous occasions, but juries don't always agree.
  • Explains that ford made a conscious decision not to implement the improved design because it would have cost ford $11 per car.
  • Explains that ford chose to defend itself on the basis that it had used the unquestioned analysis to determine if financial costs of making the changes to the systems were greater than the societal benefit output.
  • Explains that the risk/benefit analysis was drafted by the constant development of product liability, later being summed-up at mr. hand's bpl formula, which stated that if the potential harm to people’s health exceeded the cost to make the upgrades, then ford would have made the changes to the fuel system.
  • Argues that hand's bpl formula only focuses on a uniquely specific accident. ford chose not to make the upgrades to the fuel system design that would have made drivers of the pinto much safer.
  • Opines that there are many reasons why a strictly held economic theory should not be instituted. one, it seems unreasonably callous and condescending to determine whether people should suffer simply because it would cost too much to prevent it.
  • Opines that the ford/pinto case is a tragedy for capitalism and that american citizens display such callousness and condescension towards their fellow patriots.
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