What are we referring as marketing? Marketing are commonly known as process of selling and advertising the products and giving special price to customer to attract them and keep grow current customers by delivering satisfaction. In short, marketing is known as how to manage customer to get profit. In the other hand, marketing usually defined as social and managerial process by which individuals and organization obtain the needed and want through creating and exchanging value with others. Since narrow business context describe marketing involves building profitable value-laden exchange relationship with customers. So, we can define marketing as the process that a company create value for customers and build strong customer relationship in order to …show more content…
As we know, marketing is where a company set a goal or written a document on how to promote or introduce their products or services to users while e-commerce is one of the methods where a company sell and introduce their products and services to user. Here we can see how this both related to each other, marketing use e-commerce as one of the marketing method. In this microwave society, most of the consumers prefer to do something easy, take less time and less effort but they want something fast and perfect. So, now we have internet marketing and e-commerce and are widely used by most company whether it is big or small business for those kinds of consumers as this way is inexpensive way of promoting business and consumer can find the products or service they want on the line, and they also can directly pay for the service or product without troubling them self. Consumers can perform any transaction buy just sitting in front of their laptop any this service are available for 24/7. In internet-marketing, it involved numbers of business model such as B2C that means the product sell directly to customers, C2C where a customer sell the product to other customer and
Marketing is the process of searching for options for accumulating profits by identifying the demands of the people and satisfying their needs with appropriate products. In today’s globalized business world, marketing can play a vital role in establishing trade blocks all over the globe with competitive and cutting edge market, research, policies, strategies and activities.
Marketing in a lay man's language is about matching the needs of your target market to what your business is offering in the right place, with the right price and at the right time. It is not possible for the business to get close to the customer without good marketing. Good marketing will involve a good understanding of the target customer and tailoring of your product and services to meet their need. This is then communicated through your marketing efforts. Selling ensures the offering is translated to paying customers.
According to the American Marketing Association, "Marketing is an organizational function and set of a processes for creating, communicating, and delivering value to customers and for managing customer relationships in a way that benefits the organization and its stakeholders" (2006). In other words, it is how a company determines what a customer's needs are and gears its products or services towards those needs in a way that their customers perceive value and the company makes money. Marketing can be broken down into two areas, between businesses and individual customers (B2C) and between businesses and businesses (B2B). When most people think of marketing, they picture consumer products being promoted through large advertising campaigns. While that area might be publicly perceived to be the largest area in marketing, the (B2B) market is actually much larger. According to researchers, "forecasters expect domestic B2B purchases will total several trillion a year" compared to "$269 billion expected [for] 2005" (American Marketing Association, 2006). The following paper will look at some of the differences between marketing on a B2B and a B2C website.
In two distinct e-commerce business types, Business-to-business (B2B) and Business-to-Consumer (B2C), there are many differences in the way they operate. Specifically in marketing, differences include how the marketing is driven and the values of the strategies, the size of the target market and length of the sales cycle, and even the buying patterns of the target consumers. Each of these differences will be better defined and explained in the following paragraphs.
Marketing is the action of promoting and selling a product or service, and it also includes advertising and market research.
Marketing In this day and age is vital for a company to perform at its possible best. Marketing’s main focus is to give great satisfaction to a customer. There are many aspect of marketing, these aspects give marketer’s the tools to help strive for the best possible success they can achieve. They hope that they can create exposure for their brand, product or service.
In order to understand marketing one must first analyze the history of production and sales as it advanced into a marketing based approach to customer satisfaction. By definition according to rdi, “marketing is a business philosophy, the process responsible for anticipating, identifying and satisfying customer current and future needs”(rdi, 2011). To appropriately cognize marketing, one must acknowledge the evolutionary progression that transpired allowing the concept of marketing to establish existence. This progression began from trial and error initially focusing on product, and then sales, then the customer’s wants and needs; which brings us to our purpose for this dialog. Marketing is simply an advancement of two other philosophies the product philosophy, and the sales philosophy.
Marketing is very important to the success of a business. Before people can buy a product or service they have to know about it. However, marketing entails more than just letting people know what your company has to offer. Throughout this paper, I will define marketing, offering my personal definition as well as more formal definitions from other sources. Furthermore, I will explain to the reader the importance of marketing to organizational success giving real world examples in support of this explanation. The field of marketing can include many things. I believe, however, the most important thing which it should include is communication with customers as to the value and benefits of using that particular company's products and services. It should help to establish the business's niche in the industry and distinguish it from other such businesses.
Dr. Philip Kotler’s definition of marketing is “The science and art of exploring, creating, and delivering value to satisfy the needs of a target market at a profit. Marketing identifies unfulfilled needs and desires. It defines, measures and quantifies the size of the identified market and the profit potential. It pinpoints which segments the company is capable of serving best and it designs and promotes the appropriate products and services” (Philip Kotler Marketing, 2012, February 29).
Many educators and practitioners define marketing in different methods. The core idea of marketing is to satisfy the customer needs and wants. Marketing is the process of planning and executing the conception, distribution of ideas, promotion, and pricing, goods, and services to create exchanges that satisfy individual and organizational objectives. But in short, marketing is a social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others.
A good definition of marketing is the process of the intermediary function between product development and sales. (Reddy ) The field of marketing entails taking a generic product or generic service (the product or services do not have to be “generic” they may be actually unique to the marketplace) and associating the generic product with a brand name (Petty 2001). Under this generic concept are the activities of advertising, public relations, media planning, sales strategy and so on.
E-marketing is a fast growing and rapid platform for any form of business. EBay has been highly successful over recent years and this is a perfect example of an online business. The internal and external environments are constantly changing and in order to keep up with these changes, businesses and organisations must make relevant changes, and generate new strategies to keep up with contemporary developments in e-marketing and to also maintain their position in their market in comparison to their competitors.
As shown in Figure 1 there are many different definitions for Marketing. The key is that they all share a common theme, marketing is: “Meeting the needs and wants and providing benefits for customers.”
It involves the vital process of researching, promoting and offering products or services to a company’s target market. Marketing is an important business process where the company can inform, attract and convince people that its products or services are of value to them. Without Marketing, many businesses would be unable to exist or operate well in the market. They could offer the most amazing product or service in the market, but if nobody knows about its existence or understands its value, these companies are unable to make a single sale thus they may have to be out of
E-commerce means that the company runs their business online, not like the traditional business way. We have to go the shopping mall or store to get goods that we need, E-Business is the enabling of electronic communication between any two or more participants in a business relationship. It helps companies capture abroad business field, cost saving, and market opportunity. E-commerce is an important factor that is making people’s lives more efficient.