With the situation of the world now, social media marketing is becoming one of an important aspect of marketing. People can use social media to promote and sell the products. It is considered more convenience to people rather than the old way. Because of these few reasons, social media marketing has developed to the new levels. Faulds and Mangold in Developing a Social Media and Marketing Course explain about the social media marketing by splitting it into several categories. The authors present the ideas in chronological ways from the initial development till recent. They also add chart figure in the article to make it clearer for audiences to understand their point of view. They clarify the meaning of social media marketing as well as the …show more content…
Furthermore, the development of social marketing and it becomes the importance key in the marketing field. Another subtopic is in the article – the connection between the social media and marketing. Marketing has developed into new stages and it is an effective tool for business. The author uses several statistic data in showing the reason social media is vital for marketing today. The research point out that 90 % of business surveyed on the side that social media is important to one business (62). The authors define the percentage and ROI (Return on Investment) to indicate which part of business use what type of social media marketing and which one is more popular. In addition, this also lets audiences know that social media marketing develops because the technology we used recently. The research shows that when the social media marketing first came to business, they do not well appreciate this type of marketing. They think it is not good for society because it was still new. Later on, it becomes the norm and rule for the business to stay active and survive through competition (66). This is also expressed that the social media marketing is still continuing develop due to the society …show more content…
But, she put it in different areas – education. Because of the need for social media in business, many education starts to put social media in the course. It is the way to teach students well ready for what ahead them. Just like 2 above authors, the articles introduces when social media is not well popular. Then, to the stage where it become so popular in the society that education starts to put it in the course. Erragcha and Romdhane in Social Networks as Marketing Tools go further by made a link of marketing and social media. Also, the effects of social media to business as well as the role of customers in this marketing approach. Social media marketing is not using as the old ways. It is now more active than ever. The research point out the basic understanding of marketing, why it is popular, and when it become an important aspect of marketing. Erragcha and Romdhane used a chart to classify the social media marketing. To the extent, they give the brief explanation about the tools that can be used for each type of social media. They focus on the effects as well as the social media marketing can be useful tools for
Social media is a modern way to manage the business; this is a useful to the companies to manage the existence in the market approach to the brand and consumers. Also, using a social media they are able to get the feedbacks from customers and able to improve their business. Additionally, social media is used everywhere by everyone and people go on it a lot of times in a day. Therefore it is important for the business to fit to the changes occurring in the market frequently in order to keep the business working properly and not losing customers.
The media landscape has undergone an immense transformation over the past decade (Mangold and Faulds, 2009). Social media popularity has increased substantially during the last few years, firms are eager to profit from this ever increasing trend (McCann (2010). The relatively low costs of implementing social media measures are a major catalyst of the increase in popularity and growth of social media. Social media is thus changing the traditional way of marketing. Traditional marketing involves an information exchange in one-way direction (e.g., TV and radio commercials). On the other hand, web-based marketing enables interactive communication with customers while maintaining the push-messaging (Trusov et al., 2009). Therefore, customers are no longer passive recipients of information; they actively use and distribute information via social media (Ryan and Jones, 2009...
business and the list keeps going. However; Scrolling down your news feed allows you to interact with peoples opinion and feelings not actual information.
Many people today may not realize how much the media, Internet, and Social Media impacts their lives because of how reliant we’ve become on them. In “Of Losers and Moles: You Think Reality TV Just Writes Itself” by Derrick Speight, “Mind Over Mass Media” by Steven Pinker, or “Harrison Bergeron” by Kurt Vonnegut, Jr., each story may talk or argue about some issue that society faces in relation to media. In the first article I read by Derrick Speight, the main goal was to explain to the audience that reality TV is real, but in the scheme of the production, the writers and producers must transform the reality of it into a story line. In the next reading by Steven Pinker, the purpose of
Social media in marketing is beneficial to any company in that it helps businesses organize control, and streamline communication and information, and help companies to better promote their brand (Paus, 2013, p.77, 78, para. 13). Social networking is not a bad way to promote a business or an organization but there has to be strategy implemented to monitor the images and information that can potentially foster negative perceptions of the
Marketing through Social Media (Exploratory Essay) Throughout the ages there have been many intriguing ways that businesses have portrayed their product or services for accessibility. Recently, businesses have been researching how to market the businesses product through the World Wide Web. With websites such as Facebook, Twitter, Instagram, it started becoming popular within the past 20 Years. People have started to rely heavily on the internet over the past decade, whether it be for searching for information on products or people.
Public Relations has acknowledged public involvement as the most essential factor of the practice since its creation. However, the means and methods of reaching the public remained significantly limited until recently. Over the last decade, public relations has welcomed the use of varied tools, including new media, to further their reach and cultivate relationships with its publics. The term “new media” encompasses a variety of non-traditional methods including social media. Social media has become a significant catalyst in the communication sector of public relations. The pairing of social media and public relations has helped create new opportunities for brands through two-way communication, social case study campaigns, and social sharing.
Social media or cancer? Just like cancer, social media slowly withers away people’s brains, especially in teenagers, when they consume almost everything they read. Social media has grown exponentially while attracting the young minds of teens and molding them without teens knowing. They latch on to things that they feel comfortable with, because they are still trying to find who they really are. Today, social media is used by almost every teenager in America. Sites like Twitter, Instagram, Vine, Snapchat, and Facebook can affect them in a negative way, making them feel worse about themselves or even changing who they really are. Social media can seem harmless to many teens, but it can actually hurt them and cause mental health issues.
Today 's generation is all about social media. It is the new way to have instant connection to thousands all over the world. Today 's company are now doing less traditional television, radio, and print advertisement and more promotion via Twitter, Facebook and/or Instagram. Companies are invested in getting famous people to post pictures or tweet about their products, knowing that, one person can connect with millions with just one post. Over half of the world has access to social media, making them great consumers. Social media benefit marketing by giving the companies the opportunity to learn their audience/consumers, having access to instant feedback and bring awareness to here product.
The writer finds social media is important in her current organization, Modern Business Concepts, Incorporated (MBC). With small business organizations such as hers, social media is important in spreading information on who the company is and what they do. Also as a business-to-business sales and marketing company, spreading the word is important in gaining customers and potential employees. Ucok (2014) uses research and experiments to prove how social media is essential to marketing. These platforms were essential in Ucok’s research, resulting in higher response with marketing campaigns proving “the importance of social media in marketing strategy and communication” (Ucock, 2014, p. 95).
As in Indonesia, this social media marketing phenomenon has been growing rapidly in these past few years. Social networks are an indelible element of the online world in Indonesia and a reflection of the social nature of the country’s culture. With cheap smart phones and affordable internet, it is becoming easier to access Internet. Therefore, social media marketing has also become popular among Indonesian companies.
We can now connect with each other instantly over the internet. It is quicker and easier to communicate and share with each other now than it has ever been. Massive amounts of people access the internet every day, and a good number of them are using social media. This means that the ability to use social media and use it well is crucial for modern businesses. Whether for public relations or advertising social media is now one of the best ways to access consumers. Especially when it comes to younger generations, if you aren’t online you don’t exist. Social media is an excellent way to establish a presence in the minds of consumers. They can interact and establish a connection with an organization instantly. Social media is cheap and its everywhere. If a business hopes to compete in the modern world having a social media presence is absolutely
The explosion of social media has taken over our lives with a statistic of 2.03 billion social media users around the world. Social media has changed the ways in which we communicate; we use it to develop profiles, communicate with both friends and strangers and share our thoughts on our interests. We are moving from an era of interpersonal communication to constantly communicating online. In this essay, these ideas will be explored by underlying the affect of social media on human communication and how it influences our behavior in the real world and the online world.
Nowadays, social media is growing very rapidly throughout the whole world. Social media has changed the way that we communicate with others through using these common social networking sites like Face book, Twitter, and Instagram…For that, social media has positively and negatively impacted our life.
The first advantage of using social media in business is increasing brand awareness. Social media can help business to build their brand awareness by increasing interactions with a business brand. Brand awareness means the total percent of a target people who know the company exists and what the company offers of products or services. When the brand awareness is increased, the possibility of buying is increased. Thus, efforts should be made to make the brand a part of the consciousness of customers. For example, Coca- Cola is one of the best companies that enjoy unusual...