Search Engine:
Search Engine is the basic word that one gets familiar if she/he is into the world of computers no matter what their use is. It is used to fetch almost every record in the world with just a click of button’s distance. No matter how sophisticated one is with web development technologies, she/he comes across the word Search Engine Optimization. This technology is highly useful in commercial websites, business websites or e-commerce sites, which was designed by a team of developers over personal blogs or websites developed by individuals. The primary use of this technology is to highlight the top 20 bulleting points of ‘Why the website is developed?’ rather than focusing on the design of the website.
It is everyone’s dream to have their website in the top list, but it takes only a few members to have their dream come true. This can be done only by the designers of the website who know what the users will type in order to search a particular thing in internet and how these search engines like Google, Yahoo, Bing etc. works. For example, when someone needs an answer to some question, then she/he enters the question and click on the ‘Search’ button. Within just a fraction of seconds, you will be end up with millions of results that were generated from all the servers over the world. Now a general user of the internet thinks that they were the top relevant answers to the question based on the key words that they search for. But this isn’t true, the actual reason behind the list is the ranking of these website that were listed in the first page. All the search engines use their own algorithm in ranking these websites. No two search engines use the same algorithm in ran...
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...f the popular results in search engine it has greater chance of visibility so that more number of users can visit the site.
• From many yeas SEO is widely considered as an economical approach for advertising.
• When SEO is used, your business can reach to better position.
Unsuccessful Uses:
• It is difficult to find the position in search engine. It depends on the algorithm of the search engine. One cannot have control on everything, even if you have your own website and you are maintaing the website or you’re the owner of the company.
• SEO takes lot of time to process. It takes a long time to become your website top list. Need to wait months or Years to get into top list.
• There may be problem of spam data when there is high volume of traffic to the website we can reactive unwanted data that would involves cost.
• One cannot expect the best positions in search.
Many would never guess that Google's search engine is actually biased toward other companies. In the article Google's Monopoly and Internet Freedom it states that, “a commerce site whose search algorithm favors products and services from Google and those from companies able to spend the most advertising on.”(Pagliery) meaning that companies are paying Google for the privilege to advertise their product. Google is looking out for the best interest of their company then the best interest of the users, making their search engine biased since their results are modified to their liking. Many people would assume that Google’s search engine is based off of the popularity of a website but if that were the case than every other search engine would be coming up with the same results. According to Pagliery, Google hires scientist to constantly tweak their search algorithms. The only reason a site would need to change their algorithms so frequently is if a newly approaching website company is struggling to get views so they pay Google to help them advertise their site. This is why it is becoming so difficult for other companies to compete with Google because if Google can choose what to put on their search engine that means they can bury other companies to the point where their views will be almost completely gone. If users had
It also allows you to find out about unauthorized transactions more quickly. This can help you to resolve
“Google Inc. is an Internet giant with a record $22.9 billion in advertising revenues in 2009 and the indisputable leader in Internet search,” (Unrealist, 2014). Within the industry of Internet Information Providers, Google, Inc. is ranked number one over Yahoo!, MSN, and Facebook, Inc. The majority of Google’s revenue comes from advertising sales. Google has many competitive advantages over other search engines in its industry.
Search engine industry is built on finding out and also aggresive advertising. As we know there are five major competitors in this industry competing with Google. The competition is strong because they are targeting the same market, presenting similar business and technologies. The five major competitors are Yahoo!, MSN, Baidu, Bing, and AOL.
Various web-based companies have developed techniques to document their customer’s data, enabling them to provide a more enhanced web experience. One such method called “cookies,” employs Microsoft’s web browser, Internet Explorer. It traces the user’s habits. Cookies are pieces of text stored by the web browser that are sent back and forth every time the user accesses a web page. These can be tracked to follow web surfers’ actions. Cookies are used to store the user’s passwords making your life easier on banking sites and email accounts. Another technique used by popular search engines is to personalize the search results. Search engines such as Google sell the top search results to advertisers and are only paid when the search results are clicked on by users. Therefore, Google tries to produce the most relevant search results for their users with a feature called web history. Web history h...
So emphasis should be placed on hiring top notch talent to analyze and interpret this data. Studies have shown that companies who have great investment in web analytic
Google is a single-product-line business of search engine technology. In order to compete with other huge companies such as Microsoft and Yahoo, Google has to develop a strategy for different...
In today’s fast paced technology, search engines have become vastly popular use for people’s daily routines. A search engine is an information retrieval system that allows someone to search the...
Many times it happens that one gets stubborn and decides that it must always appear first for a certain keywords. This attitude can lead you to spend hundreds of euros since the end keywords with higher bids, are precisely constantly increase the price of the bids. It's like the snake that bites its tail.
will put your website on Google page 1, let alone, in the top listings of
Google- a web based search engine appointed the world’s most attractive employer 2013 by 200 000 students or potential candidates (Universum, 2013), utilizes job advertisement relatively limited to their corporate website (Google, 2013), this displays the importance of maintaining a continuous interest amongst possible candidates as it creates a platform and contribute to strengthen the
Search engines, specifically Google, have probably contributed more to the distribution of knowledge than any other invention since the creation of the printing press. Google was created by Larry Page and Serge...
Search engines are not very complex in the way that they work. Each search engine sends out spiders to bots into web space going from link to link identifying all pages that it can. After the spiders get to a web page they generally index all the words on that page that are publicly available pages at the site. They then store this information into their databases and when you run a search it matches they key words you searched with the words on the page that the spider indexed. However when you are searching the web using a search engine, you are not searching the entire web as it is presently. You are looking at what the spiders indexed in the past.
In the record of the web log server, clustering will be carry out to identify and group the information such as gender, name, phone number, e-mail address and so on into cluster. This will help the website to always keep contact with the users and know about their needs in order to exploit the website business market and also improve the web presence.