What Is Rolls Royce A Case Study

Lecture – 1

With Mr. Wan-Ki Jeon, the current regional director of Rolls Royce – Korea, our lecture began by gaining a small introduction on Rolls Royce the company and its history. We understood the types of engines made by the company and got to know how most of the company’s profit comes from the aftermarket sales of the engines which form about 52% of the whole profit.

We discussed the duopoly of both BOEING and AIRBUS and got to know how France, Germany, UK and Spain came together to make the AIRBUS consortium. As for BOEING, since it’s a joint-venture company, revenues made were higher than AIRBUS although units sold were almost the same (Square Root Rule applied). We later on saw a chart of the annual net orders received and delivered

It started by watching a video that described ‘The Millionaire Fast lane’, and introduced us to the 3 lanes in our life: The sidewalk: in where people live each moment in their life to the fullest, not saving money till times of need. The slow lane: in where Time is Money. People save up money and work hard till the time they retire. The fast lane: Rather than waiting for retirement to obtain what you desire, you want to do it now. Later, we discussed why to become an entrepreneur. Whether it was to be your own boss, pursue own ideas, or for the sake of earning financial rewards. Characteristics of an entrepreneur were also discussed. Such as: The passion for the business, having persistency, product/customer focus, and execution intelligence.

I understood some common myths about entrepreneurs. They are said to be born, not made, outgoing energetics and gamblers motivated only by money. To deny the myth, we got introduced to businesses companies such as Tree Planet which aims to solve a social problem and benefit the community. In addition, I got to understand the difference between Exploration(Creative Thinkers) and Exploitation(Financial Managers).I got to know the ways for identifying opportunities such as observing a trend going on, solving a problem and finding gaps in the market (being a pioneer to others).

Finally, we discussed the different

The company and the diversification it had achieved throughout the years were discussed, and moreover, seeing the ‘history of the company’s growth’ chart, I learned that in bad economy situations, we have to be more creative in finding opportunities. I understood the strategies used by the company such as expansion, having the company motivated by staff, local society understanding and trying not to be adventurous by entering new markets with no past experience in (Being a niche player). I understood the importance of creating ventures with others since teams are able to learn lessons from