Strategic Planning: A Dynamic Duty Coca-Cola and Pepsi Cola are household names. Together they control soft drink market. Their success can be attributed to their overall strategy to produce and promote their products. They both decided to build global brands to bottlers throughout the world. And a portion of the proceeds goes toward advertising to build and maintain brand awareness.
It remains valuable and internationally successful in this portion. The element of Pepsi marketing strategy is to stop buyers from purchasing their products when it is only on sale. The marketing mixes identify the products that are offered to consumers. Advertising helps the company gain more consumers and money; such as using celebrities as a marketing target and endorsing them with an agreeable salary to continue to advertise their products. Pepsi promotes their sales by present packages deals and discounts to different stores are another mix marketing strategy.
Who doesn’t want happiness? The desire to be happy is something we’ve all craved and desired at one point or another. This overwhelming urge that we humans have to be happy is why it is so heavily focused on during consumer advertisements. Company’s realize that if they make their pitch relate to our happiness and things we hold dear to us we are more likely to purchase their product. The advertisement I chose relies on pathos by drawing the viewer in through happiness, the word play in the advertisement that makes a connection between their soda product and happiness and the social media aspect on which American’s in the twenty first century are drawn to.
Business at Work Using the peter drucker- "The practise of management" We can see Coca cola is successfully achieving its objectives. · Profitability- The primary goal of any profit-making organisation is to increase earning per market. Also coca cola is also maximising its profits · Marketing share and standing- Cooperate marketing objectives can cover areas such as what products are to be sold in which markets, whether or not the organisation should aim to be the market leader in terms of pricing or product development. · Productivity- coca-cola produces different brands of products for its customers, brands like diet coke, fanta, coke, and sprite. E.t.c.
4. Marketing 1.This company markets their site by going at it from a customer relation’s type of marketing. “Coca-Cola Open Happiness”, this is an example of how that deems true because customers are the main focus for this company. Making the customer base happy and loyal is what they strive to do. 2.The company is an extension of a “bricks and mortar” type operation.
Share a Coke Campaign When speaking about soft drinks coca cola is one of the top brands to pop in people’s minds. Why is that? Coca cola has monopolized the soft drinks beverage world and it’s the top leading soft drinks company in the world. They have implemented many strategies and tactics in order to accomplish their success. Strategically planning their campaigns coca cola also utilized a couple of media theories such as social influence and demographics in order to convey a successful campaign to their consumers.
The first goal that consumers attempt to balance when deciding what and where to eat is social pleasure. Consumers gain pleasure and acceptance when eating and interacting socially. In restaurants, people can gather with family members for socialization. Fast food dining also enables people to renew and strengthen friendships. They also dine in restaurants to sometimes celebrate special occasions.
In summer season they are offering this with the combos so that every customer can enjoy the meal and chilled ice creams in summer season. For the crushers they are targeting children by providing crusher in much different taste so that they can increase their sale and as well as profit. (McDonald 's
Recently, both Coca-Cola and Pepsi Co. have pursued a strategic plan of backwards integration, consolidating their bottlers into one company. Summarizing on the supply chain and competitive nature of this industry, profitability mainly arises due to the short supply chain, low material costs, low fixed costs, efficient supplier/distributor networks, and high entry barriers for new competitors. Alternatives and Evaluation 1. Reposition Brand Image Align With Social Values and Attitudes Brand recognition and identification has proven to be significant factor affecting the competitive position of both Coke and Pepsi. This has proven to be a powerful and influential tool in attracting consumer brand awareness and loyalty.
This essay is a critical literature review of Relationship Marketing in relation to customer satisfaction, customer loyalty and technology. In this review, I will provide a brief orientation of relationship marketing; identify the benefits of relationship marketing for companies and customers and critically analyse the concept of RM with regards to customer satisfaction, customer loyalty and analyse the role of technology in relationship marketing. Leahy (2011:651) defined relationship marketing as “attracting and keeping customers for a long period of time”. RM is used by firms to change consumer attitudes and increase the frequency of purchase in a business using marketing techniques such as promotions and advertising. According to Ndubisi and Chan (2005), relationship marketing provides an organisation the opportunity to get access to the right information about their customers, meet the customers’ needs effectively, efficiently and gain competitive advantage.