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First, the success of direct-to-consumer (DTC) pharmaceutical marketing model that, undoubtedly, got patients involved in their health decision-making by demanding specific medications. Evidently, that opened the door for new patients’ awareness that has evolved into today’s era. Second, the unprecedented easy access to information not only through traditional media but also over the internet thanks to the widespread use of new technology. Third, the generations born between 1946 and 1964 have reached the age of 60 with increasing health needs. These generations have always spoken their needs out making fundamental eth... ... middle of paper ... ...one.
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