What Are The Pros And Cons Of Print Advertising

Companies now have a difficult decision to compose about how they advertise. A few companies do not know if they should still use print advertising in fear that internet advertising is taking over and they also do not know whether internet print advertising or internet advertising will excel. There are a copious amount of pros, cons, and differences between their history, price, and how much they will be seen. When print advertisements started, merchants “...were far from convinced that the press was the best advertising medium, as hundreds of thousands of Britons did not read newspapers” (Advertising Age) but, as more Britons started to become more educated, merchants relied further upon print advertising to sell their products. Even when

Print advertisements in local and national magazines cost about $500 to $500,000. The price all depends on “whether the publication is local or national, the size of your ad, whether you use color and if you 've negotiated a multiple-ad rate.” (Kobliski) Some pros of print advertisements are that they are tangible so consumers could carry it around, they could be seen by a target market considering how the company could determine where they put the billboard or what type of magazine they put it in, there is superior branding, they are more engaging, and they have exceptional credibility since consumers know that it is real since a company put time and money into creating the advertisement. Although, there are a few cons. Print advertising takes more time to create, they need to be distributed, there are particularly few statistics since companies cannot track how many consumers have seen the advertisement, and more resources are used to create the advertisement since they use paper, ink, and need to be

Some of the pros to internet advertising is that it is immediate since it can be posted onto the website as soon as the design is finished and approved, is a call to action type of design can be used so the consumer thinks to receive the deal they must act now and click onto the advertisement, uses less resources since they do not need to be printed, receives constant exposure since the “...online ad works 24 hours a day, 7 days a week” (Rundquist), provides instant gratification because consumers can immediately click on the advertisement and shop without even leaving their house (Rundquist), can be geo-targeted so only consumers in the company 's area will view the advertisement (Rundquist), and provides detailed and accurate statistics so companies have “...the ability to test creative campaigns and fine tune messaging” (Rundquist) which can cause the advertisements to be more