What Are The Pros And Cons Of Advertising

During the advance of technology, the importance of information is getting more and more important right now. People can get information from anywhere at anytime. That is why people spend a lot of money and time about to create or exhibition advertising. For those advertisement, which be filled with human’s life, have a great positive influence on society. They are not only bringing convenience and commercial profit to human’s lives, but advertisements also do a good job as public service advertising; however, advertising should under supervision or control by government and human ethical standards, therefore the impact of advertising effects negative-side at other times .

The worst disadvantage of advertising is which cheating consumers. The

Michael LÖwy, research director in sociology, in his article Advertising is an “Serious Health Threat” --to the Environment stated, “Advertising plays an essential role in the production of consumerist demand by inventing false ‘needs’ and by stimulating the formation of compulsive consumption habits, totally violating the conditions for the maintenance of planetary ecological equilibrium.” In this kind of jugglery, advertising is an indispensable tool to use. By repeating playing advertisements, the the false “needs” will become a part of people’s life, therefore people will purchase those useless goods. “The criterion by which an authentic need is to be distinguished from an artificial one is whether it can be expected to persist without the benefit of advertising.How long would the consumption of Coca-Cola or Pepsi-Cola go on, if the persistent advertising campaigns for those products were terminated?” Michael also points out the decision method of it, and put a hypothesis about Coca-Cola and Pepsi-Cola to show how it works. In fact, many people really drink coke take the place of water. Diamond

People using advertising to cheat consumers for economic benefit, and criminal swindle usually injure consumers. In this form, there have several measures was used to cheat dupes. victims could attract by high-efficacy goods which have low prices or rewards. Take China for example, cheater print advertising and paste on the street in many county-level cities where have not great government control efforts. The goods which showing in the advertising are have not permit. In fact, some times those will hurt people. By this way advertisements tuned to a “useful” tool to spread information. The other way is lottery fraud. Cheater makes a advertising as same as a well-know company looks like and states people could get a ten thousand bonus if they transfer some money. I remember once I getting cheat. When I was in junior school student, I got a mail which looks exactly same as a well-know company official e-mail. In the mail, I won thirty thousand yuan, which almost five thousand dollars, because I am the long-term user of this company, and it is the anniversary celebrations of the day; however, I should transfer three thousand yuan to them account as transition fee. I have checked every-information I can find online, and it seemed truthful. When I asked my mother for the transit fee, she told me the law about it is that transition fee will automatically take off from bonus money in China. Obviously, I was cheated, and I will lose money