What Are The Pros And Cons Of Globalization

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Topic – A detailed discussion of Havas Worldwide’s statement, “Local does not mean small. It can be a concentrate of global power” notion from prosumers report using MTVs casestudy.

In the past recent years, the marketing industry has constantly faced the global-local dilemma of advertising strategies used by various companies. This area of subject will always be under the scrutiny of researchers who have tried to standardize advertising for efficiency reasons or to adapt to local habit and consumer motives to be effective.

Globalization and Localization both create a major impact on environment, cultures, and economy and people which in turn results in causing a change. Both these discourses entwine to form a social, political and economic …show more content…

The positive effect of globalization may not be very frequent but if it does have an effect it is very strong. After globalization hits, it gives a large opportunity to the developing countries to fall in place with others. In context with Webster’s online dictionary, “the effect of globalization is growth to a global or worldwide scale” (Webster’s Online Dictionary, 2006). Advancement in technology is evidently one of the effects of globalization. Eventually the productivity and connectivity increases. The government reconstructs economic and political reforms after the transition period; hence the free trade and trade liberalization gain a huge advantage. According to Hermean Daly Globalization is when national economies come together as one. This is mainly done by mobilization of free trade. (Herman E Daly, 1999). Due to disruption of the employment cycle many public sectors …show more content…

A social process according to (Malcome Waters, 1999) is social and cultural arrangements, which recede, and people become more aware of it. Throughout this transition period the ‘employment cycle’ is hit adversely. People have to change their businesses and search for smaller jobs that pay them less, and move their residents. Products and services are countless in number. Each company, brand or industry is interconnected with each other. The failure of one is the success of the other and vice versa. “The world is becoming a global shopping mall in which ideas and products are available everywhere at the same time.” (Rosabeth Moss Kanter,

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