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impact of social media on businesses
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impact of social media on businesses
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business increases, thus income increases and trust will increase. Sites like Yelp help businesses to achieve greater customer numbers and income.
Reviews and feedback on social media are also having an impact on businesses on modern society by letting the consumer speak their opinion on a company’s product or establishment. While there are negative effects, they are minimal for large companies. On the other hand, for small businesses it can be the deciding factor between bankruptcy and expansion. Lou Dubois stated "It is important it is made clear to the influencer that they are free to say whatever they want about their experience with the company. Companies also need to be very mindful that influencers are people." (Dubois) With positive,
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Jenny Q. Ta wrote that "Many companies perform a background check on the internet before hiring an employee. If a prospective employee has posted something embarrassing on social media, it can drastically effect their chances of getting a job." (Ta) This supports the claim because some people feel that if workers post something inappropriate or outrageous on social media it may reflect poorly on their …show more content…
In conclusion, social media has many effects in society. An interview with a employee for the Red Wings showed the truth on his views and how he feels social media affects business in the Red Wings, he stated that “Social Media has a positive effect on business because it raises interest of customers on the off season also it encourages for fan participation/ communication with fans to provide a caring and trustworthy relationship" (Sciarratta). Most all effects are positive, however, there are some negatives. Overall the positives outweigh the negatives and because they provide help by providing increasing income and customer amounts. Businesses can use this to increase their overall customer base and income and see how the positives are very beneficial and the negatives are little to none. Social media has been shown to have a much greater positive effect to help businesses of all sizes so I encourage all businesses to utilize social media to help their business grow and
one of the positive impacts is that the community becomes easy to communicate with each other in close proximity and distance. social media as a means for us to develop skills and sociality. social media users can also learn to interact well with their friends who are in social media and socialize with the public. With the advancement of technology it is easier for humans to do everything by using technology. Examples of social media that we often encounter such as line, whats up, facebook, and others. In social media we can also add our friends that we meet in various social media. in the application also we can do promotion for us who have business selling food orproduct. social media provides up to date information very easy for us to get through social networking. in just one minute we can enjoy the information. social media gives effect to teenagers become more friendly to each other and have a high sense of
Social media outlets have allowed society to share more information than ever before. The often forgotten fact by internet users is that once a picture, Tweet, or post has been published to a social media site it forever becomes part of the annals of the web. While many believe what they do and say on a social media site will not affect their chances at future employment or provide grounds for termination, the reality is quite the opposite. A new trend has emerged in Employment Law in which employers are making employment decision based off of what they find in applicants or employee’s social media activity. The questions regarding the legality of this practice are extensive. While social media can be a powerful tool in recruitment of a potential candidate, much of the personal information contained on these websites are protected characteristics under existing laws that protect employees from discrimination. Employers need to careful to balance employee’s rights against the business needs of a company.
Opportunities: The social media benefits from a growing number of educated, loyal and strong customer base. Also, the social media provide the company with quick access to customer concerns that can be addressed proactively. Social media offers huge opportunities for sales and targeted marketing. In addition, companies have increased their sales and revenue through the social media, which continues to provide immense opportunities for additional investments.
Corporate identity is among the top priorities, no matter whether the business is a small scale or lists in the elite echelon. Having profile pages on different platforms including Facebook, LinkedIn, and Twitter helps the businesses to stay connected with the existing customers. The best aspect of social media is that it gives an opportunity of direct engagement with the clients. With Facebook having around 1.2 billion members and Twitter having 250 million active users monthly, it is obviously the best channel for startups to raise awareness about their products, create connection and engaging with customers to drive revenues (Benwell, 2014).
Before social media, people accessed the internet mainly to check their e-mails; they were physically social by meeting other people personally to communicate. Businesses were focused on using traditional mediums, such as TV, print, etc. to advertise their product and services. Nowadays, people have become virtually social; social media have made it easy for more meetings to be conducted through social networking rather than just meeting face-to-face. More and more businesses are investing a considerable amount of time and money to understand the use of social media and how it can benefit them.
While the latest advances in technology can provide an organization with efficiency in disseminating information, it also creates new challenges in these unchartered waters for today’s organizations. The option to work from home or telecommuting, can be an ideal situation for both the organization and the right employee interested in flextime. With the features that are widely available on today’s smartphones and the ever-increasing availability of wireless networks, employees are no longer tethered to the confines of their home or their cumbersome computers. These individuals now have the liberty of accessing information from just about anywhere in order to get work done. As in the case of SCAN Health Plan, an advantage to providing this work arrangement for the employer, is that it can provide a company a way to grow without having to incur any additional fixed costs such as office buildings, equipment or parking lot space (Fundamentals of Management pg. 152). Technology has allowed businesses to offer remote work arrangements, the daunting task is finding employees who are of the highest moral character, who have great organizational and time management skills, who are also self-motivated and self-disciplined, in addition to being responsible and trustworthy. From a managerial standpoint, helping the employee to feel connected is vital. It will be necessary for management to put forth the extra effort to develop and maintain a working relationship through constant communications. (Investor’s Business Daily 2013)
Social media is also a great way to network for jobs, your own business and any number of things. Many businesses start on social media and expend beyond the internet. This is a great way for many people to see the goods for sales and a faster method of word to mouth. Social media has a large impact of today’s society both good and bad. Social media is driven by people’s needs to connect and interact with others on a more convenient way outside of a face to face, or a phone call.
Through the popularity and variety of social media platforms there is a transparency among individuals and businesses that did not exist before. The transparency within businesses allows brands to engage with their consumers, which makes it easier to establish a connection and makes it difficult for businesses to cover up unethical dilemmas. As a result of increased transparency among business practices, consumers want to shop from companies who build ethics into their brand. This trend can be explained by social influence and social media’s ability to communicate norms, how emotions dominate decisions and the motivation to see oneself as good.
According to Michael Cross (2013) a communications expert- Social media is a term that describes the various technologies used to tie people into collaboration, exchange information, and interact through web-based messaging. Because the internet is always experiencing growth, then the various technologies and features available to users are always changing. This makes social media more hypernym than a specific reference to various uses or designs.
At the end of the day, social media has both a negative and a positive effect on society. It is influential and plays a part in most people’s lives. Whether individuals see social media as positive or negative is down to the individual; some would say though that if the effect on society was mainly negative, why would so many people use social media and why would its popularity and use be growing?
From the perspective of adolescents and teenagers growing up in such a hyper-connected world, having a smartphone just seems like a necessity, something that all parents feel obliged to giving to their child at a young age, should they have to contact them in case of emergency. But when can an item such as a smartphone turn into a device that sucks away confidence, self pride and the overall well-being of a child? A device that is making a child fear when it should be used in order to help them feel safe. This is what can happen when you introduce social media to children who do understand how to fully use it safely; who don’t understand the implications and consequences that come with silly mistakes made through social media but also don’t
Sometimes the best way to see if your business needs help with social media is to get your hands dirt with a social media evaluation. Although you might not be a social media expert...yet, you can still use these questions to see how to improve your presence.
Social media is the modern version of the paper plus more. In modern society technology runs the world and the same applies to advertising and a company’s success because social media can spread the word fast and get your business recognized by a lot more consumers. Social media is "A unique opportunity for companies to stay on top of mind with current customers and get on the radar of new customers on their preferred platform." (Zeckman) Social media has a positive impact on businesses because Zeckman claimed that due to the rise in social media, more businesses can become closer to their customers and develop the trust and security that they are the right brand for their customers. In addition, Zeckman stated all businesses can use social media to their advantage by social media to get customers more interested and thinking about their product and to get new customers drawn in by ads that if we’re not posted some people would have never heard of the business. In connection it has been shown in research and surveys that social media has a very important effect on modern businesses and Ashely Zeckman continues to support this because in her article she states that "70% of marketers found that social media activities increased traffic to their website while 75% of businesses engaging
Social media is a form of online communication channels devoted to society input, intercommunication, and cooperation. In social media, people can talk and interact without restriction, exchange and debate information with each other about their lives by using many different combinations of the words, personal multimedia, photos, and videos. Also, in social media, individulsa and groups can create, edit, comment on, and engage in personal conversations. There are numerous types of social media, for example, wikis, blogs, social network site, micro blogging services, and sites sharing media. At the beginning, social media was limited to a few networks sites, for instance, Bulletin Board System that allows people to communicate with each other and post a comment. Today, social media has transformed from ineffective sites to more useful and effective websites, for example, Facebook, and MySpace. Some companies are using social media to achieve their goals which is attracting more customers to company website. Three advantages of using social media in business are: raising brand consciousness, building customer relationships, and increasing performance measurements.
Secondly, the social media has made it easier for businesses and business people such as bankers, business owners, brands, and even celebrities to communicate faster and to get things accomplished. Through social media interaction networks such as Twitter, Instagram, What...