West Airlines: Case Study: Southwest Airlines Co.

Although Southwest Airlines Co. takes only the sixth place in the ranking of Forbes magazine[1], SWA is the world 's largest low-cost carrier, has become the biggest domestic airline in the United States, by number of travelers carried. More than 70 million passengers fly SWA ewery year to over 60 destinations around the continental United States. Passengers have found that Southwest 's affordable tickets create almost a new type of transportation, more in competition with the automobile than other airlines. The potential customers are ready to refuse in-board meals, baggage transfers, and other traditional additions for economically affordable tickets.
Unfortunately, in this History Overview, I can not describe all airline history moments

After twelve years, he entitled the first black chief pilot of any major U.S. commercial airlines. Four Years after, in 1984, Southwest opened first crew’s and pilot’s outside base at Huston and the same year, company acquired delivery of their first new generation Boeing 737–300 and began new destination to Little Rock, Arkansas.
The following year, Southwest stretching out, adding flights to St. Louis and Chicago. And by 1986, Southwest had listed flights from 25 cities. The airline introduced some fare-cutting actions in efforts to maintain its market share in the massively competitive post-deregulation airline industry. Promotion programs such as "Incredible Pair Fares," "Fly Now, Pay Less,", special price for senior citizens, and finally "Fun Fares" developed a new business strategy.
As a result, the company declared a profit in 1997, $317.7 million dollars. Low fares, special programs, and promotions help increase the volume of passenger traffic, and some other businesses used the availability of carrier service as the primary criterion in open markets in new locations. The airline 's over 2,000 flights per day, outstanding safety record, and status as a much-admired air carrier in United States aviation