Welfare to Work Advertisement

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Welfare to work

This advertisement claims that most people on welfare truly do not wish to be living this way. The advertisement claims that the new welfare reform laws have helped to get many people off of welfare and into jobs. With the help of companies who will employ these job-seekers, the advertisement states that million of others can do the same. People who receive welfare according to this advertisement, are not looking for a handout, but are actively seeking jobs, so they can become more self-sufficient.

This advertisement implies that the public perception of welfare recipients is a negative one. Unfortunately, in our society, there is an attitude toward welfare clients because many people apparently believe, according to the Ad council, that these clients are taking money from those who work hard for it themselves, calling this a hand-out. Our society appears to believe that welfare clients wish for, and have, an easy life, free of having to work. The reality of this concept is that people on welfare are not content to just get a check. This service announcement works toward changing this close-minded suggesting that most welfare clients wish to take control of their lives. They paint a very different picture of what these clients truly wish to achieve, rather than what is apparently expected of them by the public. In addition, they try to place a human face on the problem by stating from the beginning that most people on welfare want jobs and being sympathetic but direct.

Supporting their claims, the advertisement present factual evidence of the millions of people who, last year alone, worked to get themselves off of welfare and into working for a regular paycheck. These people believe that even more companies and welfare clients would benefit if everyone would open their doors to those not seeking just a handout.

The most effective part of this advertisement may be its use of a common message, scratched out in order to be replaced with a more positive message. By showing the difference between perception and reality, the writers of this advertisement hope to encourage others to change their views. Their primary focus on the companies who can benefit by hiring someone off of welfare. The goal is to help change public perception and to open new doors for welfare clients, targeting companies who presently do not hire these clients.

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