Website Research
Over the past few years, with the help of modern technology, people have obtained access to virtually anything they desire at the simple click of a mouse button. Now, information can be accessed through various websites without having to visit a library, go to a store, a friend's or relative's home, or even travel agencies. The Internet is for all people- regardless of age, race, ethnic background, class, or religion.
When it comes to marketers and which strategies will be most effective and efficient to become a successful website, every product in the market is geared towards a specific target group, regularly based on demographics. Whether it is where a person lives, their marital status, age, or occupation, marketers try to target one particular area where they feel that their product will be benefited the most and where profits will be most generated for the business.
One particular area that has been expanding not only in website visitations but also in new website formations is the senior citizen age group. Now, seniors are the fastest growing audience on the Internet. What is more interesting is the fact that they put their money where their "mouse" is. This age group's frequent use of the Internet is absolutely amazing and unbelievable. There are hundreds and hundreds of websites designed to be most suitable or more geared for this target group. The websites are specifically designed to meet the needs of older adults about the ages of 60 and above, and grandparents. It does not steer towards a certain economic or religious class.
The majority of these websites provide much information on healthcare, health issues that affect them, relationships, money, news, entertainment, and childcare...
... middle of paper ...
...hout spending money.
This website does have chat rooms. My experience of trying to enter a chat room, became well, quite discouraging. Under "Directory Word Search" I typed in "chat". Once I got to the next page, it did not take me to any chat rooms or choice from various ones. Instead, it took me to a page where I could find out where my roots come from!! After scrolling down almost to the bottom of the page, I found a link to chat and clicked on it. I never reached a chat room. The website needs to create word searches that facilitate the search, not make it more difficult. In addition to chat rooms, I think it should develop a variety of rooms where people can interconnect discussing similar hobbies such as golf, or crocheting, etc.
Senior citizens need a sense of community and what best way to do it than by helping them find other people who feel the same!
Figure out the typical customers is the first marketing strategy. Business should find the right customers who would by your product and tailor and focus its marketing effort toward them. Thus, this target market represents the group of customer offering greatest opportunity.
Will these sites work for children and young adults in expanding their points of view?How did they work for you?
There are five different criteria that should always be met when it comes to evaluating a website. These criteria’s include accuracy, authority, objectivity, currency, and coverage (“Criteria Used in Evaluating Web Resources”, 2014). Accuracy is deciphering who is hosting the website, if the website has stated the purpose and audience, and if the information on the site is reliable. A good way to check if the information can be trusted is to compare the facts found on the website with other information and facts found from other internet or print sources. Authority is verifying that the author of the website is real, because if the author is real then the information can usually be trusted as well (“Criteria Used in Evaluating Web Resources”, 2014). To check the authority of a site, the page should be examined for information about the author, note if anyone else has contributed to the website, check for contact information, and see if the author has created other websites with factual information. It is a good sign if there is contact information for the author, because it means someone is taking credit for the information on the page (“Criteria Used in Evaluating Web Resources”, 2014). If someone is taking credit, there is a better chance that the information can be trusted because the author would not want a bad reputation and to be held accountable for sharing false information. The objectivity of a website is deciding if the website is trying to sway the reader’s opinion, and if it is biased. If the advertisements on the site are being supplied by the author of the site, then there is a good chance the page is biased. There should be no bias or opinion located on a site that is supposed to supply factual information (“Criter...
Promoting healthy aging in the community should be with participatory and mobility throughout society. Elders should use their free time with activities promoted in our community in which they are encouraged to maintain a healthy lifestyle at the same time that is keeping them occupied. Geriatrics is a good point to focus my interest in the area of geriatrics.
market is a set of buyers sharing common needs or characteristics that the company decides to serve (Bethel, 2007). When identifying the target market it is important to know who buys your product and who your customers are. Smart targeting benefits the consumer as well as the company. It allows the company to be more efficient and effective by focusing effort toward that segment; therefore maintaining the most profitable outcome. The consumer is rewarded by receiving the product or service that is customized for them.
Marketing involves activities to find right people for the business and then gaining their attention and retaining them for life. There are many theories marketers employed to stand their business out of crowd or at least make it visible. To make any business efficiency and effective, it is important to seek the target customer market. There are primarily three main areas to consider while identifying the target market. Those are as follows;
The reason I chose to work on senior citizen issue, because my grandmother is living by herself on social security benefit. While I was talking with her, I found she doesn’t need only money to live, but she needs help on house keeping issues like maintenance, and especially a need of someone who visits her once a while. If my grandmother felt this way, I guess there are many seniors in Atlanta, who might share the same feelings. There are many organizations currently active in and around metro Atlanta to look after seniors, but success is a little. There is a constant need of volunteers who dedicate their time and efforts in helping seniors, doing maintenance work, and delivering foods on festivals like Thanksgiving and Christmas as we...
Once segments of customers have been defined, marketers need to select and evaluate which segments will be worth targeting. Cui and Choudhury (2003) define market targeting as marketing a product to a segment of customers due to the magnetism, for example size or growth, of the group. Marketers are able to select segments using undifferentiated, differentiated and concentrated marketing. By ignoring segment differences ...
After visiting and examining the PBS Web site, I was able to conclude that it is an extremely successful entertainment and educational site. The Web site has won many substantial awards, including the prestigious "Webbie Award" in 1998 and 1999. According to a recent survey, fifty-six percent of users at the PBS Web site are male and sixty percent are between the ages of eighteen and forty-four. Forty-four percent of the Web site users have children and fifty-seven percent make online purchases. (Gallup/Plaw Release: Survey of 40,000 Internet Users. Fall 1998.)
Sweeney, S. 2006. 101 ways to Promote Your Web site, in Benefits of web Information to
Systems are put in place to obtain market feedback which measures success against short-term targets. The marketing mix plays a big role in any marketing’s business strategies. This means that the 4P’s, Price, Promotion, production and place. Works Cited Subway Target Markets n.d., Leading Edge Education 2007, accessed 19 August 2011, http://tutor2u.net/business/gcse/marketing_intro.htm>. Start up Businesses website n.d., EStartup business blog and contributors, accessed 19 August 2011, http://www.estartup.org/business/internet-marketing/how-small-business-internet-marketing-can-help-your-business-succeed>.
They participate fully in many public arenas of society. They pursue meaningful activities and they still have much joy in them, and much to offer. That stereotype derived from cartoons that older adults are meaner/grumpier is completely false and that’s why I believe there should be a greater connection between the younger and older population. It seems like a lot of the younger population interacts with older adults only when they are family and not with unrelated older adults. The younger population is often seen as the leaders of our future and the older population is disregarded because they are supposedly a thing from the past. However, the older population has much to offer. I saw that from watching them volunteer and observing that they had much to give in forms of ideas and guidance. I definitely think that there should be more programs in place where the older population can interact more with the younger population in a more meaningful way where both parties benefit greatly from those interactions. The older population should very much be included in the direction of society’s future. If the younger generation is the future then the older generation should collaborate with them to offer guidance and assistance in creating a better future. Society would greatly benefit from the older populations’ input and the older individuals could benefit from feeling more included in
Internet commerce is one of the fastest growing industries today. With the wide range of capabilities the web has it make it easier and cost efficient for businesses to make transactions with other businesses. One factor that allows businesses to find each other is search engines. Search engines are part of the reason the web is growing so rapidly.
Businesses can build their own websites and buy their own memorable .com domains. This can be where they explain their company and the services they offer. Some can even offer home delivery directly from the Internet with things such as home shopping. This makes life very easy for disabled people or people with busy lives who have no time to go shopping.
Nevertheless, one of the most important constants among all of us, regardless of our differences, is that, above all, we are buyers. We use or consume on a regular basis food, clothing, shelter, transportation, education, equipment, vacations, necessities, luxuries, services, and even ideas. As consumers, we play an essential role in the health of the economy; local, national and international. The purchase decision we make affect the requirement for basic raw materials, for transportation, for production, for banking; they affect the employment of employees and the growth of resources, the successfulness of some industries and the failure of others. In order to be successful in any business and specifically in today’s dynamic and rapidly evolving marketplace, marketers need to know everything they can about consumers; what they are want, what they are think, how they are work, how they are spend their leisure time. They have to find out the personal and group influences that affect consumer decisions and how these decisions are made. In these days of ever-widening media choices, they need to not only identify their target audiences, but they have to know where and how to reach