Web-Site Development Checkpoints
Websites provide organizations with a valuable tool for the presenting a face to the entire world few successful businesses can survive today with having a professional-looking and functional website (Lucas). This case study is to analyze the resolve of Macy’s web site whether or not it achieve the purpose it intend. Web-Site development checkpoints is the process of collecting and linking information about a specific web page. The checkpoint for Macys web site is use to analyze its operation and consumption in order to advance the web overall feature and to detect problematic areas. Furthermore, is the web achieving its purpose and its objectives for the intentional spectators, containing gratification for customer? Is the web arrangement functionally working regular with its specifications and design? For instance is the information accurate, relevant, effective and complete user friendly. The checkpoints gathers information to support with the processes of web development, as well as preparation, strategy, operation, upgrade and improvement.
Web-Site Checkpoints One actual key to website efficiency is acknowledgement and networks. I will evaluate nine checkpoint of Macy’s website to rate the site purpose, www1.macys.com (Macy).
Easy to find and the address logical. The address bar expresses clearly the purpose of gain access to the specific web browser show the page name in their tab by recovering the gratified of the title tag of web site seen. This site location is easy to find and the address logical.
Macy has fit perfectly in the google browser any shopper or surfer with the lowest knowledge about the net will be able to access the website.
Website should load easily and quickly. The d...
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... user. The navigation from clothing line and the furniture selection until the final payment methods was an easy access.
Appropriate links to other sites present. Each discount promotion there were a quick links to help the user with the offer. They also stay connected with Macys on social media trough Facebook tweeter, Instagram, Pinterest, YouTube, and Mblog for information seeker who want third party.
Conclusion
Web-Site development checkpoints is the process of collecting and linking information about a specific web page. The checkpoint for Macys website is use to analyze its operation and consumption in order to advance the web overall feature and to detect problematic areas. These are just a couple of basic checkpoints as I see when looking at the Macy’s website nevertheless I have found them particularly useful especially when I first looking at the page.
Being a multi-billion dollar retailer comes with its perks. JCPenney’s dominance over catalog merchandising has now extended into the cyber world at www.jcpenney.com. This website is multi-functional and easy to navigate, but how would JCPenney’s new e-commerce site stack up against its toughest competitor, Kohl’s, on the web? The answer may surprise you. This is an intriguing look at how varied retail comparisons can be. While JCPenney is struggling with sales on the retail floor, Kohl’s continues to exceed expectations in their stores. Online though, it is a completely different story.
b) Provide customers with a shopping experience with store inspired service and a dime inspired value with one-stop shopping that includes perishable and food assortment. Leverage technology to extend offers beyond store using mobile and target website experience as well social media to connect with the customer for a dialog and provide deals, shopping experience made simple, which is accessible anytime and
Macy’s believes that going into this business will strengthen their associates’ selling skills, recruiting new talents, increased direct supervision, and offering higher quality products. It was such a success that Macy’s rolled out this concept to 300 other locations in fall of 2016, and planned on incorporating it to the rest of their stores by the end of 2017. In an attempt to reach out to new markets, Macy’s entered in a joint venture with a Hong Kong retailing company. Macy’s own 65%, while Fung Retailing Limited will own 35% in this online venture in China. This purpose of this venture is for Macy’s to penetrate a foreign market with the help of a host’s country company to avoid running into any problems while conducting business. It
As a widely-recognized retailer across North America, Macy’s sells a range of men’s, women’s and children’s apparel and accessories, as well as a wide assortment of cosmetics, fragrances, and home furnishings (IBISWorld, 2017). With a 14.6% share of the market for US-based department stores, Macy’s faces intense competition from JCPenney, Nordstrom, Walmart, Sears and Target (See Exhibit X) (IBISWorld, 2017). In August 2016, Macy’s announced that it would close 100 stores, citing that they had too many storefronts during this digitally-oriented era. The closures are in effort to reduce expenses, improve the company’s ability to organize and focus on other key priorities (IBISWorld, 2017). Thus, to remain competitive in the current retail environment, Macy’s is faced with the challenges of reinventing in existing brick-and-mortar locations to create innovative in-store customer experiences, which is the focus of our research.
Macys has become one of the greatest retail stores in the United States. Since they first opened their doors to customers in 1858 Macy’s stores have always been grand and innovative. They have changed their stores quite remarkably since it’s beginning. Macy’s elegant charm has brought in customers and help turn this retail store into a huge company. Currently Macys has 850 department stores in 45 states. Most Macy’s stores are quite grand and have two to three levels in which they market to youth, women, men. Macys selling strategy also has grown to have great experience in pulling in customers. From sales to advertising Macys is a big fashion competitor.
With the onset of technology, online stores or merchants have been a byword of those people who wants to shop comfortably even at the comfort of their own homes. Online shopping is now “in” and is really a booming industry. Because of these, different online stores have invaded the net.
Nordstrom has also satisfied the needs of the demand of the technological world by creating websites such as Nordstrom.com, Nordstromrack.com, Trunkclub.com and HauteLook.com. “Speed,
Macy’s is an upscale department store founded in New York back in 1858. Since then, multiple stores reside in eight hundred forty locations within forty-five US states. Recently Macy’s purchased Bloomingdale’s, another upscale department store; both companies operate under the same ownership while using two different brands. The current article indicates that Macy’s goal “is to offer more localized, personalized and smarter retail customer experience across all channels.” (Rijmenam, 2012) To help with this goal, Macy’s developed an Omnichannel strategy, created data-driven websites and put to use big data. The Omnichannel approach helps in providing more shopping & sales data through the use of the desktop, mobile devices, by phone or from
The purpose of website evaluation is to identify the quality and accuracy of the information found on the web. User rarely to evaluate the information found on the website. What are they want is only the information that they are searching for and if they cannot find the information, they simply jump to another website without evaluate it first. There are several criteria used to evaluate the quality of the website. The user must take time to evaluate the accuracy of the information because not all the information published on websites is true and reliable, so the users need to be smart in evaluating the content of the websites. In this report, the website of Apple Malaysia has been chosen to be evaluated.
Johnson, T. (2011). S.P.I.D.E.R. A strategy for evaluating websites. Library Media Connection, 29(6), 58-59. Retrieved from http://web.b.ebscohost.com.proxy.devry.edu/ehost/pdfviewer/pdfviewer?sid=a1fe208a-6fb8-4e68-8191-7ef041e2d483%40sessionmgr111&vid=25&hid=113
Making a website credible involves a lot of factors some of the major ones includes website design, content and organization of information within the website itself. Credible website plays an important role in the communication and success of the owners of the websites. Since the web is been bombarded with a lot of information on daily basis lately we have been seeing website displaying low quality, disorganized and misleading information. Credibility can be defined as the trustworthiness of the users or consumers. Credible information leads to loyal consumers and effective name branding on the web. Design can be considered as a big umbrella which cover all the aspect of look and feel of the website like layout, sequencing, navigation and
The website that has been chosen to be evaluated by me is IKEA’s website. IKEA website is actually one of the profit-making website. The website enables people to choose for their items and make a list before they make a real purchase at the real IKEA store. Basically, IKEA store is a store that provides home furnishing products such as sofas, beds, kitchen stuff, toiletries and some others. And even more, they had a showroom to inspire people to decorate their own house. So, in the website, there is also a preview of the showroom as it will helps for those that did not get a chance to go to the IKEA store.
As indicated, usability is the ability of a user to find the information he/she seeks, process the information, and perform whatever functions as needed (Eccher, 2015, p. 7). The use of a navigation menu allows the user to peruse the website. There exist four primary pathways by which users are able to navigate a website: use of hyperlinks, streamline the navigation bar, keep sidebars separate, and include footers. Hyperlinks will be examined initially.
I started the draft on Adobe Dreamweaver. However, I changed my initial plans I had for the website because it was time consuming. Therefore, I wanted to make the task simple and ensure that the website looked professional. As well as, add information which tourists will find useful. Therefore, I changed my plan for the website. Also, I added a map and images on the website and created the hotspot. I did this for all the sections and added information about each topic which I wrote about. Moreover, I ensured the size of the images and font style is the same because I wanted my website to look professional and I wanted to make it stand out and seem more appealing. I wanted to make my website as stated earlier appealing. Therefore, this made my website look engaging. This also meant that the client will be overwhelmed with the outcome of the website. As well as, it will look more appealing than other tourist websites, which is my aim. The weakness was it was time consuming. This meant that I had to spend extra time doing this website. Another weakness was there was technical issues, which meant it was time consuming. On the other hand, I didn 't have the software Adobe Dreamweaver, which I bought to ensure I create a professional website. It was an expensive software. However, I wanted to make my website look appealing and satisfy the client. The improvements I could have made that is that I could have spent more time on creating my website rather having more lessons on doing the planning.
A good quality of website with DSS system can use so many different field and promotion. This study don not only solve the current problems faced by the home stay Malaysia but it is can also be a generalized to other similar applications . thus it may help in overcoming the related problems faced by the other organizations in similar environment . Examples are such as in educational site, big industries, corporate office, large banking and firm stay.