Web Advertising
Web advertising, not to mention the Internet itself, finds itself in a
stage of relative infancy and therefore provides marketers with novel
challenges and situations which need to be dealt with caution . The realm
of Web advertising is unchartered terri tory! In terms of South Africa,
the country finds itsef somewhat behind technologically. However, this may
not prove to be a disadvantage as the uncertain nature of Web advertising
may make a policy of 'watching and learning' most viable. What
implications will this new technology have for marketing? What is the
nature of Web advertising? How can a business use the medium effectively ?
Where is all this going ? These questions appear to be most pertinent in
the process of understanding interact ive marketing on the Internet.
The qualified opinion of John Matthee, a Web site designer employed by
Adept Internet (an Internet service provider), was sought in accumulation
of a large sum of the following data. This seems appropriate as the
novelty of Web advertising at this stage h as led to generral lack of
academic data in the practicalities of advertising via this medium.
2) THE INTERNET: AN INTRODUCTION
2.1) Original development of the Internet What was originally created by
the US military to provide a secure means of communication in case of
nuclear war, which has now become known as the Internet, has metamorphosed
into the strategic global communications tool of our era. The end of the
cold w ar left this massive installed structure - initially dubbed
ARPANET- without much of a purpose. Soon universities, major corporations
and governments began to piggyback on to the global framework, extending
its reach and commercialising it. Known as the N et to aficionados, the
Availability of cheap, accessible and easy-to-use Net access points
throughout the world has seen the number of global Internet users increase
dramatically each month. While the convenience of electronic mail was
initial catalyst for Internet growth world wide, it's the emergence of the
World Wide Web (WWW) multimedia interface that has captured the attention
of prospective users across the globe. The resources available on the WWW
are as varied as they are extensive. There hundreds of thousands of sites
which can be broadly categorised under topics such as sport,
entertainment, finance and many more (Perlman, 1996).
2.2) Development of Internet in South Africa Perlman (1996, p 29) ventured
that 'South Africa is major global Internet player. It currently rates in
the top 15 in the world terms of Internet growth rates.' Local user
numbers are certainly fueled by universities, companies and schools.
Jonathan Swift wrote his book Gulliver’s Travels in the first half of the 1720’s. At the time he was writing much more of the “new world” had been explored and colonized, giving Swift with the ability to create a traveller to poke fun at and critique the men who had previously made themselves out to be heroes by creating a fiction often more believable than the supposed truths. Gulliver’s admiration for other societies resembles that of Hythloday and his experience in Utopia. Both of these book show how writers back in Europe wished the explorers would have been more earnest in their descriptions of societies in the new world. Swift especially used his book to comment on the current state of Europe and its politics in the new world.
Direct-to-consumer (DTC) advertising refers to one of the marketing strategies in a pharmaceutical industry. As pharmaceutical products directly affect people's lives and health, many industrialized countries ban DTC advertisements; the United States and New Zealand are the only industrialized countries that allow DTC advertising of prescription medicines. However, there is a controversy over whether DTC advertising, as one of the most effective forms of mass communication, should be more regulated than it is now. This debate is ongoing. This research argument, however, contends that people need stronger regulations against many DTC advertisements in the pharmaceutical industry because they are usually manipulative and misleading to people.
Ezine Articles. N.p., 19 Aug. 2009. Web. The Web. The Web. 23
The theme of their being a possible utopia in Gulliver’s Travels can be seen throughout the novel by Jonathan Swift and is present in all of the societies that Gulliver meets. The Houyhnhnm people were honestly the closest society to being a utopia that Gulliver encountered, but their way of thinking was too unrealistic to work. The Houyhnhnms did their best to try and refrain from doing anything that distracted them from seeking reason so they eliminated entertainment, any forms of vanity, and sexual desires. The problem with this way of thinking is that the citizens have no freedom to do what they want which will not make everybody happy, for a utopia to exist everything has to be perfect, and if everyone is not happy then a utopia does not exist. Instead it was the Lilliputians that showed the most realistic possibility of being a utopia. To point out the ways in which Lilliput is the definition of an true utopia for England, Jonathan Swift uses several pages in “Gulliver’s Travels” to detail the laws by which the citizens in Lilliput are governed. There is a comment about revolutions...
Today we live in a society that is being dominated and confounded by commercials and ads. A new age, which could be referred to as the advertising age where commercials and ads tell us what is a necessity and what isn't. Howard Luck Gossage in his book Is There Any Hope for Advertising? Stated that there are ads and commercials everywhere around us in which there is no escape. "I like to imagine a better world where there will be less, and more stimulating advertising. I suppose all of us would like to see this come to pass, it would certainly clear away some of the confusion from advertising's murky picture and make it easier to comprehend" (7). Ads and commercials have flourished everywhere like a virus, once it strikes there is no way we can remove the marks it left behind. It creates this blurry, confusing picture, a "murky picture" as Gossage stated, which most people won't find the genuine truth behind what the product really mean and if its really useful or not. Advertising forces consumers into buying products by manipulation which make the customers buy products they think are good for them when in fact it isn't and they do this by appealing in their innermost desires. Advertisers are aware of the cultural need of acceptance and people's insecurities and takes advantage of these desires to persuade people into buying their products.
Moderate amount of gun regulation is necessary. Federal back ground checks go a long way in making it difficult for criminals, violent offenders, or mentally disabled individuals from obtaining guns. There are currently almost 310 million guns in possession of civilians in the United States (Krouse, William J. 2012. ‘How Many Guns Are in the United States?’). Restricting lawful gun ownership as a solution to reduce gun crime is highly counter-productive. Criminals will get a gun regardless of the law, and simply restricting g...
Providing Full-Text Access to Eric Digest. n.p. 2003. The 'Secondary' of the 'Secondary' of the Web. The Web. The Web.
On average, Americans are exposed to over 362 minutes of advertising per day as stated in the article “New Research Sheds Light on Daily Ad Exposures” by Sheree Johnson. Advertisements lasting one to two minutes, implies Americans are being exposed to more advertisements than anything else. Advertisements are not able to be escaped and are used to pursue consumers into buying products they might not even need. This can be a reliable technique by marketers because consumers fall into what the advertisements are saying. Increasing advertisement exposure to consumers per day allows marketers, such as Diet Coke a more valuable beverage company because their advertisements are simple, making them more effective.
One of the most widely used technologies is the Internet, or also known as the World Wide Web. “In August 1981 about 200 computers hosted Web servers. By July 1998 there were over 36 million Web servers, that are hosts to approximately 150 million people” (Strauss). The Internet proves to be very beneficial to education, since students have unlimited access to millions of websites with tons of information. There are only so many newspapers, journals and magazines that you can find in libraries or subscribe to. Therefore, the Internet offers an unlimited pile of information that students can always have. Moreover, students are enriched with the most current information in any subject, along with regular updates. Students are able to use the Internet anytime of day, as long as they have a computer at hand. The research process will not have to end when the school day is over (Wissick, 82).
Jonathan Swift uses Gulliver travels to somewhat criticize the English society. Gulliver visits four society’s that each have likeness back to England. He sees the Houyhnhnms, Laputa, Brobdingnag, and Lilliputian who all share similar problems. Swift successfully creates the satiric mode by pointing out the same flaws of England through a different society to make the social ills apparent to the reader.
After all, media marketing is very influential in the world of business and marketing. More and more business are working at creating a more well rounded inter-web advertisement scheme. Through the placement and strategic plan on making the ad and where to put it and how to make the ad stand out to the streamers on the websites the businesses ad is on. Media marketing will continue to grow and proceed as time progresses and more and more people gain access to the internet
Advertisements clutter modern day society. It seems as if on every street corner, website, television show, magazine, or even car window, someone somewhere is trying to sell you something. Whether it be a product, a service, or an idea, businesses ploy manipulative and deceitful marketing schemes in order to persuade consumers into buying whatever they have to sell. While mass spread of these advertisements can be conducive to economic growth and possibly have other indirectly beneficial effects, there are a vast amount of advertisements that are sending destructive messages to the general public, as well as to the younger population of people. Harmful products such as tobacco, alcohol, fast food, or even potentially pharmaceutical medicines can be glorified, and encouraged for consumption. The negative effects these products can have are well documented, and it is concerning whether these advertisements should be more strictly regulated or banned from public display. Beyond physical harm, many advertisements can capitalize on the insecurities of vulnerable individuals, and can have a wide array of negative psychological effects including causing people to create a skewed body image of themselves, develop eating disorders, and even cause or worsen depression and anxiety. Many advertisements target children due to their innate vulnerability and innocence, generally preventing them from making sound judgments. While there are already many laws around the world regarding the restrictions placed on false advertising, censorship, and many other things, it could be argued that there are still a lot of negative outcomes from advertising, and stricter regulation is necessary.
On the surface, Jonathan Swift’s Gulliver's Travels appears to be a travel log, made to chronicle the adventures of a man, Lemuel Gulliver, on the four most incredible voyages imaginable. Primarily, however, Gulliver's Travels is a work of satire. "Gulliver is neither a fully developed character nor even an altogether distinguishable persona; rather, he is a satiric device enabling Swift to score satirical points" (Rodino 124). Indeed, whereas the work begins with more specific satire, attacking perhaps one political machine or aimed at one particular custom in each instance, it finishes with "the most savage onslaught on humanity ever written," satirizing the whole of the human condition. (Murry 3). In order to convey this satire, Gulliver is taken on four adventures, driven by fate, a restless spirit, and the pen of Swift. Gulliver's first journey takes him to the Land of Lilliput, where he finds himself a giant among six inch tall beings. His next journey brings him to Brobdingnag, where his situation is reversed: now he is the midget in a land of giants. His third journey leads him to Laputa, the floating island, inhabited by strange (although similarly sized) beings who derive their whole culture from music and mathematics. Gulliver's fourth and final journey places him in the land of the Houyhnhnm, a society of intelligent, reasoning horses. As Swift leads Gulliver on these four fantastical journeys, Gulliver's perceptions of himself and the people and things around him change, giving Swift ample opportunity to inject into the story both irony and satire of the England of his day and of the human condition.
Internet Affiliate Marketing In the early days of ecommerce, businesses set up their site, bought a domain name, placed banner ads and hoped for the best: press coverage, word of mouth, banner ad click-throughs and eventually a closed sale. Life got more complicated quickly as banner ads proliferated and people managed to ignore them with increasing skill. Internet marketers thus had to become more savvy, and the affiliate model was introduced. The model: get other sites to reference your site and increase traffic and sales with “a little help from your friends.”
Gulliver's Travels reflects characters to the reader in numerous inventively nauseating ways. Quick uses his imaginative revamping of every day life to make the meanest, most clever, dirtiest tirade of the whole eighteenth century. Throughout this novel, Swift utilizes amazing misrepresentation and parody to make a figurative association between the distinctive societies experienced on Lemuel Gulliver's excursions and about his own particular society, reprimanding his general public's traditions.