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The social media, today, has become one of the most effective ways to communicate. Emails and telephones are no longer the primary way of electronic communication. Consumers today prefer to ‘tweet’, ‘comment’, or even ‘chat’ with their friends, relatives and colleagues. WeChat is a mobile text and voice messaging service that was developed by Tencent, China in January 2011. It is used in the form of a mobile application. WeChat application is available on various mobile platforms such as Android, iTunes, Blackberry, Windows and Symbian. It supports languages such as English, Chinese, Indonesian, Korean, Japanese, Turkish, Malay, Portuguese, Thai, Hindi and Russian. In most of the countries and mobile platforms, it is available for free downloading. WeChat was earlier called “Weixin” and Ma Huateng, CEO of Tencent, devised it. It was rembranded in April 2012, for international markets. What began as a small project at Tencent Guangzhou Research and Project centre in October 2010, now quickly garnered more than 300 million users worldwide. The growth and popularity of WeChat has been phenomenal as it grew from 5 million users in 2011 to more than 300 million users in 2013. WeChat, unlike its main competitor WhatsApp, has developed a platform where its users can chat, shop, play games, meet new people, and even do banking. In China, it is the number one app for messaging, and voice services. This is a big bonus for WeChat, as China is the world’s biggest telecom market. Apart from China, it is making progress in penetrating the Asian and South African markets. WeChat has started expanding into Europe, U.S and has launched a multimillion-dollar advertising campaign, which would cover India, South Africa, Italy and Spain. WeChat has... ... middle of paper ... ...ps are a small part of social media bandwagon, but they are one of the most important aspects of marketing and companies are realising this fact. This is the reason why a giant like McDonald’s, which spends millions of dollars on advertisements and promotions, has collaborated with WeChat to offer discount coupons, and services to its customers. This trend of cross-promotions is going to increase in the coming future. The focus would be to increase revenues and profits, but social messaging app makers such as Tencent need to remain true to their vision and goals. WeChat must remain simple, free to download, provide exceptional user interface, and introduce better features in days ahead. Works Cited Features.www.wechat.com n.d. Web 25. Feb. 2014 Josh Roberwww.trutower.comn.d. Web 25.Feb.2014 Wind chimes Communications. (2013). Social media Handbook. Mumbai, India
From walkmans to CD players to iPods, technology has evolved over the succession of the years; humans have taken extensive steps towards a technological transformation that has revolutionized the manner in which several individuals communicate with one another. Likewise, various humans have opted for more modern methods to connect and contact their loved ones such as speaking on a cell phone, video chatting, e-mailing, instant messaging, and conversing through social media. With these contemporary methods of communication, global interaction has now been facilitated and easily accessible; conversing with individuals from across the world is as transparent and prompt as speaking with individuals within the same city. Nonetheless, these technological
With the entry of technology, humankind built up the capacity to communicate around the world. However, there were many debates whether technology changed the way of socializing with people. Despite the fact that technology has its positive sides, it ought to be found in a negative light. As technology made people's lives easier, they lost their social skills. The problem is that Nowadays' generation is failing to understand the epidemic of communicating via internet and its side effects.
WhatsApp: It’s for someone who feels Facebook and twitter is very public and don’t want to get affected by it. It is a smartphone based social networking sites and based on phone numbers, you can sign up by using your phone number, it allows to text and share your information exclusively .I think it’s quite easy, safe, reliable, handy and a great app. No privacy is required at all, so simply one of the best app created till date.
Many organizations have had to change the way they operate because social media has become such a powerhouse that has to be implemented in their marketing and communication strategies.
Social Media refers to the interaction and communication among people using mobile and internet based technology and equipments. It is the way of intercommunication in which they can create, share or exchange their ideas and information in online groups and communities. Andreas Kaplan and Michael Haenlein define social media as "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content”(Haenlein). The social media has made people communicate with others easily in any part of the world.
during the late 20th century, mankind hit an unprecedented surge of technological advancement and innovation. From the 1980s onward, our level of technology- especially communication-based technologies- increased exponentially year by year, giving us inventions (and their subsequent additions) such as the mobile cell phone, the Internet, email, instant message and social media platforms. In fact, the advent of the Internet and social media has created a smaller, wired world wherein an individual can communicate with someone from across the world in the blink of an eye.
Social media is an imperative public relations tool for companies to utilize in their business practices. Social media cannot be regulated so anyone can say what they please about the company, whether it is good, bad or ugly. Social media is developing rapidly and there are new platforms
Among the billions of social media users, there is a percentage dedicated to businesses who use social media as part of their marketing strategy. The sheer number of people who use services like Facebook and Instagram on a daily
Cell phones are among the most innovative gadgets of the 20th century. Traditionally, people relied on cumbersome methods to transmit information and data over long distance, which usually made the communication process ineffective and slow. The ability to communicate deferred from one society to another and some societies had advantage over others due to their superior methods of communication. It was problematic to send urgent messages due to the lack of reliable and fast techniques of communication. The cell phone invention solved most of these issues. It introduced a platform through which parties could communicate instantaneously regardless of their location or distance. In addition, the cell phone technology is globally accepted hence it is a uniform medium of communication, making it both fast and efficient in any given community. Moreover, cell phones opened up room for more technological in...
Whitfield, K. (2013). Fast Growth of Apps user base is booming Asia Pacific market. Available: http://www.portioresearch.com/en/blog/2013/fast-growth-of-apps-user-base-in-booming-asia-pacific-market.aspx. Last accessed 19th Feb 2013
In the past decade, technology brings huge impacts on social interaction. From phone call to facetime, from blog to Facebook. Advance technology enables us to reach and communicate with people in a more convenient and broad way, no matter how far these people are away from us. Medium of communication are growing. However, some old ways of communications never fade out. And I am going to talk about
These days the world has become one village (Atcham, 1962). It is easy to communicate with any person, company no matter where their locality is and at any time in the many linguistic and it can be relating financials, politics, and culture. For instance, make directly contact to others through internet using international language.
The younger generation particularly has seized on the strange communication through the Internet. Using chat groups on different subjects they are taking in school, they conduct live conversations by keyboard through the internet.
We can now connect with each other instantly over the internet. It is quicker and easier to communicate and share with each other now than it has ever been. Massive amounts of people access the internet every day, and a good number of them are using social media. This means that the ability to use social media and use it well is crucial for modern businesses. Whether for public relations or advertising social media is now one of the best ways to access consumers. Especially when it comes to younger generations, if you aren’t online you don’t exist. Social media is an excellent way to establish a presence in the minds of consumers. They can interact and establish a connection with an organization instantly. Social media is cheap and its everywhere. If a business hopes to compete in the modern world having a social media presence is absolutely
Communication is a critical thing in today’s society because the exchange of information is vital in living. People live both locally and globally through technological connections by maintaining contact and interaction between individuals from all corners of the world. Communication binds people, helps maintaining the society healthy and enables people to interact and make friends from different regions and cultures. According to Adrian in 2006, communication and information technology plays a great role in the individuals’ life. There is a high rate of growth of the communication technology industry and the benefits as more people come up with new means of communication by day. A point has reached where activities cannot function without information technology due to the many benefits which come along with the current day technologies. Moreover, the industry plays a great role in improving the nation’s economy by facilitating fast and easier means of doing things and offering employment to many people across the world.