WATER STEWARDSHIP Coca Cola seeks to maximize water efficiency in their production processes and is committed to helping address the challenges surrounding safe and sufficient water supplies today and for future generations. It is pretty evident that water, energy and food sources are closely linked activities that effect on one of these resources will affect the others. Water is used in huge quantities in many phases of the lifecycle of both energy and food production. In order to understand and address the stresses on water use related to Coca Cola business, it is important for Coca Cola to contribute to the understanding of the complex relationships among agricultural production, water use and energy generation. This evolving understanding has led to development of integrated Water Energy-Food …show more content…
2030 WRG is a neutral public-private platform within the International Finance Corporation helps countries first diagnose water and supply demand challenges and then development and testing of solutions. Through Coca Cola water stewardship program, they have implemented a rights-based approach to water. Coca Cola requires it system’s bottling plants to assess vulnerabilities of the quality and quantity of their community water sources and production water (if they differ), determine potential impacts from water use and discharge of wastewater; and then address the issues identified in the development and implementation of a source water protection plan (SWPP). STRATEGY: • Formulate methods to use lesser water while making beverages by investing more R&D for the same. By addressing the root cause of the problem, Coca Cola can look at increased profitability even avoid legal hassles at the location of bottling
Issues such as water usage, soil contamination, and even climate are factors that the company has faced in almost every area of operation. The company continually creates programs for conserving water, conservation of natural resources, the protection of soil, and the sustainability of company resources such as crop yeilds. "Our commitments are focused where we have the most opportunity to make a difference -- water stewardship, sustainable packaging, energy management and climate protection."(Coca
Background. In an effort to limit waste, the State Park Service (SPS) allowed individual state parks the choice to place a ban on the sales of non-reusable bottles within their parks. Such parks would, instead, provide water refill stations. Consequently, the International Bottled Water Association (IBWA) has protested the change and is currently supporting a bill that would cut funding going to the new refill stations, and prohibit the SPS from putting any taxpayer
Nestlé was accused of wasting 30% of water they pump; it’s shocking to know that for one liter of water to reach the shelf takes 80 plus liters of oil and 3 liter of water which is incredibly inefficient. In fact Nestlé intended to increase the amount of production of bottled water calling it the next hot commodity, which is not a good feeling when it comes to sustainability. As a corporation, they have the mentality that if they don’t bottle this water, some other company will. I would like to point out that Starbucks stopped bottling water in California during the time of drought. The issue is many other industries would be using the water for their operations but they actually need it and not creating a problem instead of solving one. Most of the water bottling companies make claims that they are only meeting consumer demand, but rationally thinking who would demand a less sustainable, less tasty and way more expensive than tap water. In 1970s the bottling water industry started, at that time people took it as a joke, but the marketing strategies were designed to scare people about the tap water and pictures of pristine springs and mountains were shown on the labels. Nestlé in one of its ads claimed- bottled water to
... the use of basic and effective rainwater harvesting technologies. Coca-Cola has installed these technologies in over 200 locations to assist in recharging aquifers. (Case against Coca-Cola Kerala, n.d.)
Smartwater was launched in the US in the 1990s, and is a premium water brand with a processing technique which gives a unique taste and therefore has differentiation. The brand is owned by Coca-Cola and recent market development means it has been launched in the UK, its first European country (Coca-Cola GB, n.d.). Fiji’s unique selling point is not allowing any human hands to touch the water. Again this differentiation originates from the manufacturing process, rather than potential health benefits and the
Coca-Cola is a company with sustainable competitive advantage. The company is innovative and has an extensive business model with boasts of a sustainable distribution network. The company was incorporated in the late 1800s to commence the production of a sweet fizzy beverage that has become the world's most known brand. Presently, the company is still on an upward trajectory as it remains one of the world's most sought-after stocks. The company's competitive advantage has shown resilience and sustainability over the years.
The effectiveness of these efforts has been shown in the progress they have made with their recycling of packaging, water stewardship, and agriculture. These are, but a few of the areas in which Coca Cola has enacted sustainability into their business practices. With continued efforts Coca Cola will be able to reduce water consumption in production, improve water quality across the globe, improve sustainable practices used by their agricultural suppliers,and reduce wasteful pollution and emissions. It is uncertain what goals Coca Cola will set for itself once it achieves its 2020 goals, but what is certain is the benefits of the current goals they have achieved and will continue to
If we find the statistics of the uses of water like the percentage of water usage, and reason behind the usage of water in some countries, we can determine what, how, and when something can be done to lower water usage. Countries differ greatly between each other, whether it be because of continent position and its location, or cultural aspects, in some cases, it might even be because there is no government to distribute water evenly and fairly to its population. Such is the problem in countries in Africa and Central America, with South America following closely behind the water pollution rate and the poor distribution of clean water.
In 2005, Coca Cola started working with private investor Alkem Nigeria Limited. They set up a recovery sale and buyback scheme for PET bottles that were recycled as synthetic fibers (“Group Advocates Collaboration on Waste Recycling” n.p). Later in 2012, Coca Cola reached out to beveraging companies and formed a voluntary group that helped with advocation for recycling and waste (“Group Advocates Collaboration on…” n.p). As we can see, from the hurricane relief donations to the recycling advocation, Coca Cola has done its part to provide economic and environmental aid for different places of the
While watching “The Story of Bottled Water,” I thought to myself, “Is this all true, or is this really being blown out of proportion?” I simply couldn’t grasp the idea that we as consumers are that wasteful. So, I decided to watch the film again to really grasp the narrator’s message. Then it hit me: in high school AP History, we discussed how bottled water started and how it has become a multi billion-dollar company. From a business point of view, it seems so ignorantly deceptive, yet it was absolutely genius. With a little marketing, bottled water became a huge success. However, it is killing the environment and the water is usually comparable to tap water regardless. The “The Story of Bottled Water” is a very well-made short
This also leads to a loss on the capital invested by coke as the same plant could be used for a longer time, judicious use of water in the beverage industry is a CRITICAL SUCESS FACTOR .
Currently in the United States environmental activists are trying to ban bottled water. Their reasons are very understandable. Water bottles spend years in land waste facilities after being used, and this is bad for the environment, but, people depend on the manufacturing of bottled water. Through statistics, and people’s opinions, this article will show you the importance of water bottles and how people around the world are so dependent on bottled water, although this does not affect you or me.
Considering individuals are becoming more health conscious it would be beneficial for Coca Cola to continue producing even more healthy products. Producing healthier drinks could potentially get their products back in schools. Researching into cheaper materials as well as environmentally friendly alternatives to plastic would be another recommendation. The main concern for Coca Cola is water supply. Without water Coca Cola would not be able to stay in business. It is recommended for Coca Cola to reduce the amount of water it uses. They have already begun a goal to improve water use. “Our 2020 goal is aggressive and builds on the 21.4% water efficiency improvement we’ve made since 2004. We expect to increasingly assess not just the quantity of the water used to grow our product ingredients, but the impact of that use as well” (Improving,
Coca-Cola HBC has a close relationship with its investors as an important stakeholder to discuss different strategies on water stewardship and anti corruption. Annual assessment of the company’s sustainability performance is provided by Foundation Guile. Coca-Cola HBC is chosen among top three in Europe by analyst regarding investor relations (Coca-Cola HBC Corporate Social Responsibility Report 2011).
According to the “Competition in the Bottled Water Industry in 2006 Case,” bottled water industry became the one of the world’s most attractive beverage categories, as more and more people began to focus on health and fitness. Consumers start realizing the need of proper hydration, and they began purchasing bottled water instead of drinking tap water, because they were worried about safety of tap water, which tasted like chemicals. Actually, tap water contained chemicals, such as chlorine and fluoride, which are harmful for human body; however, this problem was solved when the bottled water was brought to the market. Due to bottled water’s convenience, purity, and portability, and safety, bottled water industry began to rise rapidly. During