Water Purifier Case Study

716 Words3 Pages
1.2 STATEMENT OF THE PROBLEM For the last few years, the demand of water purifiers is increasing. Simultaneously the Indian water purifier market is set for tough competition with leading consumer durable firms, including Godrej, Panasonic and LG gearing up to take on incumbents such as Hindustan Unilever (HUL), Kent RO, Tata Chemicals and Eureka Forbes. In this competitive environment the water purifier marketing company, Linestar Appliances Pvt. Ltd face more challenges from market. For get more support from the market it is necessary to study the factors influence the purchasing decision of water purifier. The identified problem with reference to the organization, Linestar Appliances Pvt. Ltd is that lack of knowledge regarding the factors…show more content…
Customers are in a tough spot. Individuals have exposed to different window of information and varieties of products; many great deal of choices and options available in the market place impulse their purchase decision. It is essential for every brand to continuously scan the environment and monitor if any determinant of consumer purchase is changing or not. This study is to know what all factors comes to consumer’s mind when they purchase a water purifier. 1.3 OBJECTIVES OF THE STUDY 1. To study the factors influencing the purchasing decision of water purifiers with special reference to Kerala State 2. To find out the awareness regarding water-related diseases and water purifier among the people 3. To study the customer awareness of quality of municipal water in comparison with water from purifiers 4. To identify the opportunities for the water purifier industry 1.4 SCOPE OF THE STUDY The project aims to get out of the classroom and into the real world of companies, competitors, markets, managers and customers. For me, it opens the way for walking into experiences. The ultimate goal of this research is enormous with its true sense. Physically and practically, it shows the potential for the company and…show more content…
In it, the researcher studies the various steps that are generally adopted in studying research problem along with the logic behind them. It is necessary for the researcher to design the methodology for his/her problem as the same may differ from problem to problem. Thus, when a researcher talks of research methodology; he not only talks the of research methods but also considers the logic behind the methods he uses in the context of his research study and explains why he is using a particular method or technique and why he is not using others so that research results are capable of being evaluated either by the researcher himself or by

More about Water Purifier Case Study

Open Document