Watching American Movies: A Pastime Promoting Cultural Expansionism
1475 Words6 Pages
Progress and technological advancement have bridged cultural gaps between societies, and have facilitated communication between people, providing for a more global world. However, to maintain a global world, there must be a universal language, one that can bind all members of societies together, and a medium with which these people could express opinions. Films, for example, are a nation’s cultural works of art that exhibit its values and philosophies through imagery, dialogue, and style. The globalization of films, therefore, is a transnational business that subtly enforces the cultures of particularly powerful nations on less prosperous societies. This business trade can also be seen as a cultural exchange, in which the distribution of films from various places of the world only promotes and embraces cultural differences. However, America has the economic power to dominate culturally diverse societies by manipulating American perceptions and morals so their worldview becomes the worldview that is accepted as the model of truth. The American film industry controls and idealizes the image of American society as films are dispersed throughout the world for other nations to view. The industry’s hegemonic position and global expansion are processes through the homogenization of the production, distribution processes, and the products themselves (Hamm/Smandych, 81). Even though the American film industry facilitates a platform for communication and unification among nations, it ultimately uses English as an imposing vehicle to propagate the American ideals as the cultural norm for all societies to emulate.
The American film industry’s strong economic force allows the English language and American culture to be maintained and expande...
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