Waste Management, Inc.

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Waste Management, Inc. remains the industry leader in collecting and burying trash, currently holding 273 landfills capable of holding 4.8 billion tons of trash. Additionally, they hold 91 recycling facilities, and 17 waste-to-energy facilities. However, 75% of its profits currently come from collecting waste for landfills, which is worrying because customers are now reducing waste, with major corporate customers attempting to go completely waste free. Furthermore, customers now want their waste recycled, and advocacy groups are petitioning against current landfill practices. In addition to their evolving external environment, they also host an internal environment that seems unable to swallow the changes to their customer base. Their infrastructure is constructed to bring trash to landfills, and senior officials remain adamant that landfills are the future. Waste Management loses money from recycling electronics. A worrying shortfall as those products are very harmful to the environment when sent to landfills, and that means that customers are more likely to demand that those products are recycled. Additionally, it is plausible that the demand for environmentally safe ways of disposing those electronics will grow, as an increasing number of devices age since the smartphone revolution. Should Waste Management not find a way to profitably recycle those devices, customers may turn to competitors who offer electronic recycling services, and take their need for landfill waste disposal with them. Positively, Waste Management’s CEO is actively encouraging his company to listen to customer demands. He does so despite several senior officials who are steadfastly against allocating company resources into technological innovations—the ty... ... middle of paper ... ...Waste Management to begin looking towards a future that involves burying significantly less trash. Customers will continue to strive to waste less, and the evidence points to their eventual success. Meanwhile, both customers and advocacy groups are beginning to demand less trash go to landfills, and instead they want a more stringent sorting process for recycling material. Additionally, Waste Management loses money recycling electronics. A worrying aspect as it is possible that demand for such recycling processes will grow as more gadgets become outdated since the smartphone revolution. Finally, the infrastructure and company culture dictate that Waste Management continues focusing on burying trash, which is exactly the way senior officials within the company would have it. However, the CEO continues to stress the need to listen in an increasingly turbulent industry.

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