Walt Disney Case Analysis

analytical Essay
870 words
870 words


Disney is an iconic brand that is recognized internationally. The company is not only loved by children, but by people of all ages, races, and backgrounds. What makes Disney such a beloved brand? Although it is nearly impossible to pinpoint just one reason for their success, Disney’s core values is what makes this company stand apart from the rest. The founder and creator of Disney, Walt Disney, had a vision for the future that integrated imagination, creativity, freedom of expression, and a touch of magic. With all these values melted into one company, the possibilities for success became a reality to the Disney family. When Disney began to expand, so did the company’s philosophies. Keeping these core values rooted within the brand, …show more content…

In this essay, the author

  • Explains that disneydisney is an iconic brand that is recognized internationally, and its core values are what makes it unique and successful.
  • Explains that walt disney and his brother, roy, founded the disney brothers studio in 1923, and later renamed the company. in the 1950s, disney expanded into the amusement park industry.
  • Explains that disney's mission statement is to be one of the world’s leading producers and providers of entertainment and information. walt disney and his brother followed a unique business philosophy.
  • Opines that working for disney can be an amazing opportunity. disney offers an array of benefits for employees.
  • Explains that disney is the largest single-site employer in the country, employing over 62,000 people, and owns over 30,000 rooms amongst 25 resorts.
  • Analyzes how the disney brand has evolved to become a culture that is recognized by both children and adults and unites people together through inspiration, creativity and magic.

“The mission of The Walt Disney Company is to be one of the world’s leading producers and providers of entertainment and information. Using our portfolio of brands to differentiate our content, services and consumer products, we seek to develop the most creative, innovative and profitable entertainment experiences and related products in the world,” (Walt Disney). By following their mission statement, Disney has become one of the most successful corporations in the United States. Walt Disney and his brother also followed a unique business philosophy, “like the old farmer, you've got to pour it back into the ground if you want to get it out”. Walt Disney compared this statement to how he has put large amounts of money into his company in order to make every part of his dream come …show more content…

Disney offers an array of benefits for employees. For many, simply working within the Disney environment and being surrounded by the positive attitudes of coworkers is a benefit in and of itself. One of the employment perks at Disney is that you can choose a free vacation at any of the Disney parks around the world once a year, in addition to free park admission for up to three guests, and discounts to partnered locations such as hotels and restaurants. Other basic benefits includes medical insurance such as dental and vision, on-site childcare, and paid for sick leaving. In addition, employees are paid weekly so that they don’t need to worry about spending all of their salary at the beginning of each month. But in our opinion, making kids smile is the greatest benefit from working at

Get Access