Walmart China Case Study

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Wal-Mart relies heavily on a few key things that they believe will help them have a competitive cost advantage. Size plays a big role in what Wal-Mart is trying to do to keep market share. Wal-Mart’s size helps to effect the economy, and surrounding geographic locations by mitigating the threat of new entrants. If Wal-Mart has already invested in a small area it will be hard for competitors to come in, and share the market, or even small businesses to make rent. Sure, the brick and mortar side of the business is impressive. However, the size that Wal-Mart’s reputation holds is so much larger than we, as consumers can visualize. Also, the distribution centers are a prime part of the success Wal-Mart has. They utilize the hub and spoke system, …show more content…

China is not that. Wal-Mart needs to pack up, and head to higher or more common ground. They are fighting a losing battle in China that doesn’t make good business sense. The conditions to do business in China do not fit the Wal-Mart mold. Running the hub and spoke method of distribution is made to be very difficult because of three store limit China imposed on Wal-Mart, and many cities in China were not that excited about foreign retailers coming in. With the sever levels of bureaucracy to go through in China, getting a Wal-Mart center off the ground for each new store they tried to open become more arduous and time consuming. Wal-Marts big trucks on those tiny roads made for overall difficult logistics. Wal-Mart should realize they are not able to operate the in the size, way of logistics or type of locations that works for them. Instead of spending more money on R and D, invest at home and where the business model works. With the Chinese market the way it is, Wal-Mart cannot mitigate threats easy, or exploit opportunities because they are having trouble even putting their stores where they want. Great business model, sure, but some places just don’t work. Wal-Mart leaving doesn’t mean failure. Wal-Mart leaving just means re-allocation of success driven goals. Focus business elsewhere where the business model of Wal-Mart

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