Wal-Mart as a company employs several different levels of planning to ensure the completion of the many goals is put into motion each year. After the upper management members have attended the massive planning meetings that Wal-Mart holds in order to put projects in motion, they will relay the messages to the next layer of management. It is this level of management, better known as middle management, which we will concentrate on for this paper as they are the ones who will implement the tactical phase of any plan. An example of this would be the method that Wal-Mart devised to guarantee diversity in the management ranks. After “being sued for allegedly not paying employees for overtime, for alleged gender bias” Wal-Mart decided to start a plan of action to ensure diversity (usatoday.com, 2004). In this plan managers were required to hire the same percentage of minority managers as the percentage that applied for the job (usatoday.com, 2004). If these numbers were not met, the bonuses of all managers involved were to be cut significantly. After receiving this message from upper management, it was up to the middle management team to pass it on to the operational managers and check on them to guarantee that changes were being made that would allow the company to reach the goal. By using this tactical level of management, the mid-tier managers were able to direct the lower managers and make a positive step towards accomplishing the objective that was put in front of them.
SWOTT Analysis (Strengths)
Low prices, management strategies, and diversity are just some of Wal-Mart’s strengths. Wal-Mart is known for being one of the largest retailers that’s able to provide a wide range of quality products at a low price. Competitors such as K-Mart are unable to compete with Wal-Mart due to the lack of name brand products. K-Mart is able to provide non-name brand products at a reduced price, but cannot maintain the low prices of the name brand products Wal-Mart provides (Hayden, P., Lee, S., McMahon, K., & Pereria, M., 2002).
SWOTT Analysis (Weaknesses)
As a huge organization, Wal-Mart has a weakness in opening an expansion in Germany. The weaknesses in an organization need more development in order to become successful. As Wal-Mart continues to grow and expand into different countries, the diverse managemen...
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...llowing all their shopping to be done at one time in one place.
References:
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Armour, Stephanie (2003). Wal-Mart takes hits on worker treatment: USA TODAY. Retrieved on June 15th, 2005 from: http://www.usatoday.com/money/workplace/2003-02-09-wal-mart-cov2_x.htm
Fernie, J. & Arnold, S. Wal-Mart in Europe: Prospects for Germany, the UK, and France. International Journal of Retail & Distribution. Bradford: 2002, Vol 30, Issue 2/3, P92-103. Retrieved on June 15, 2005 for ProQuest.
G.M.A. (2003, October). Wal-Mart Update: Supersizing the Supermarket. Times & Trends. Retrieved on June 15th, 2005 from: http://www.gmabrands.com/publications/gmairi/2003/October.htm
Hayden, P., Lee, S., McMahon, K., & Pereira, M. (2002). Wal-Mart: Staying on Top of the Fortune 500. Retrieved June 16, 2005, from: http://mike-pereira.com/subpage/docs/walmartcs.htm
Usatoday.com. (2004). The Associated Press. Retrieved Wednesday 15, 2005, from: http://www.walmartfacts.com/associates/diversity.aspx
There is a lot that goes into being a successful company, and making the Fortune 500 list is most every business owner’s dream. Sam Walton is credited with being the founder and first Chief Executive Officer (CEO) of Wal-Mart. Walton and other CEO’s of the company were able to shape the success of Wal-Mart by implementing strategies that would revolutionize the way retail stores do business, all while pushing Wal-Mart to the top spot on the Fortune 500 list. This paper looks at a few different strategies Walton implemented that ultimately benefitted the company to increase revenue. How did Wal-Mart become the retail giant that it is today? T.A. Frank of Washington Monthly gives a brief history of Wal-Mart in his article Everyday Low Vices.
Wal-Mart has had a significant economic impact on the US, as well as the economies of countries that have relations with the US. Wal-Mart is the world’s biggest company of any kind, with 80 percent of the households in America purchasing something from the superstore; it is the nation’s largest retailer. Wal-Mart’s continuing price reduction has given Americans the advantage of being able to afford 15 to 20 percent more than they previously could. (Hansen) In a world governed by globalization and greed, competition has become rigid; as a result firms like Wal-Mart have utilized advanced marketing strategies to insure that they are on the ‘neck’ of competition, and are the core deciders of the market. (Ortega) However, Wal-Mart made decisions that were of a disadvantage to aspects of the economy, including the depletion on a small scale of Small Town USA.
Wal-Mart has to implement a number of changes to correct the problems it has created. Attention must be paid to ensure the employee is treated fairly. Other ways must be sought to maintain profit levels and make the stockholders happy.
Wal-Mart has been a huge debate subject in the news since it began to pop up in large quantities across the entire United States. The majority of that conversation focused on the negative impacts that Wal-Mart has on the communities and economies in which its super stores are located. Richard Vedder and Wendell Cox take a different approach and while they recognizes the downfalls and negative impacts that Wal-Mart can have, he focuses more on proving that the positives that Wal-Mart has on economies and communities outweigh those negatives.
Wal-Mart’s competitive environment is quite unique. Although Wal-Mart’s primary competition comes from general merchandise retailers, warehouse clubs and supermarket retailers also present competitive pressure. The discount retail industry is substantial in size and is constantly experiencing growth and change. The top competitors compete both nationally and internationally. There is extensive competition on pricing, location, store size, layout and environment, merchandise mix, technology and innovation, and overall image. The market is definitely characterized by economies of scale. Top retailers vertically integrate many functions, such as purchasing, manufacturing, advertising, and shipping. Large scale functions such as these give the top competitors a significant cost advantage over small-scale competition.
According to Smithson, Walmart can expand its markets to new and emerging markets especially in the third world countries, which can significantly increase its revenues. Secondly, the company can reform is employment practices and improve the quality standard and in doing so, attract more customers and improve its brand image. On the other hand, the company faces threats such as the rising healthy lifestyle trend I that the company in most cases does not provide customers with healthy goods. At the same time, the company can capitalize on this aspect and increase its revenues. Aggressive competition from other discount retailers such as Target creates a great threat to the company (Smithson, 2015).
Roberts, Bryan. Berg, Natalie. Walmart: Key Insights and Practical Lessons from the World's Largest Retailer. Kogan Page Limited, 2012. Print.
Wal-Mart Stores Inc. is in the discount, variety stores industry. It was founded in 1945, Bentonville in Arkansas which is also the headquarters of Wal-Mart. Wal-Mart operates locally as well as worldwide. It operated 1209 discount stores, 1980 super centers, and 567 Sam’s Club by January 31, 2006. It has also extended its operations to many international countries. It runs its retail stores in two forms: Sam’s Club and Wal-Mart Stores. The Sam’s Club sells assorted product lines such as hardwares, electronics, jewelry, and to mention a few. The Wal-Mart stores also offer similar products in addition to the following: health and beauty products, apparel for women, men and children, household appliances etc (www.yahoo.finance.com). The Vision Statement, Mission Statement, Values and Code of Conduct, Corporate Governance: Directors, Executive Management, Committees and Stakeholder will be the key elements that will discussed in this report as it relates to Wal-Mart. In addition to that, the major trends in the general/macro environment and industry will be analyzed.
Wal-Mart maintains aggressively, a distinct and consistent corporate culture through out its operations. The issue is that local managers and supervisors are given unguided discretion on the hiring, firing, promoting, and disciplining of employees (Hart, 2006). These individual managers bring with them their own beliefs, biases, stereotypes, and assumpt...
Wal-mart has a reputation for caring for its customers, of course their employees, and for the prospective public. So Wal-Mart can be an industrial leader for the world of shoppers with an eye for lower affordable prices, company decision makers would continue it's systematic strategies that it's founder and president established years ago. Sam Walton believed in three guiding principles in his strategy planning they were to provide the customer with good value and service, to have a good relationship with its associates, and to be involved with the community.
"Wal-Mart: The High Cost of Low Prices." Top Documentary Films. Web. 8 Aug 2011. .
Wal-Mart Stores, Inc. is a renowned retail goods superstore that sits atop the Fortune list at number one. It would be very difficult to find an individual who is unaware of Walmart’s position as the largest brick-and-mortar retail chain in the world. The company has thrived over the past few years and continues to grow by effectively managing its store operations and distribution strategies. One of the major contributors to the business consistently meeting market expectations is directly attributable to their management approach. Walmart has revolutionized the way retail companies manage their supply chains in more ways than one.
Employee stakeholders have another story. The discrimination lawsuits ranging from female employees not getting equal pay or equal positions, to disabled employees, class-action lawsuits stating that Wal-Mart doctors questionnaires to prevent disabled workers from applying, Wal-Mart does not rank very high with these employees. Lawsuits stemming from Wal-Mart’s failure to monitor labor conditions at oversea factories and hires illegal immigrants add to the rift in relations between the employees and the company. Wal-Mart continues to deny charges...
When Sam Walton died in 1992, some industry insiders doubted that the Wal – Mart chain that he had founded some 30 years earlier would retain its prominence as a discount retailer. Lost for good they feared, would be the “magic spark” that Walton used to light fires under the chain’s 1.3 million associates. And, as Wal – Mart stock failed to enjoy the same bull – market growth as many other companies in the mid – 1990s, the pundits appeared to be correct. Today, however, with stores in all 50 U.S. states and nine other countries, Wal – mart has rebounded, leading the pack of discount stores with record earnings. In fact, with $218 billion in annual sales and 100 million customers per week, Wal – Mart is the world’s largest retailer and was named “Retailer of the Century” by Discount Store News.
At the first, Wal-Mart only operates its business in home country. However, Wal-Mart became more integrated and independent by expanding internationally. In 1991, Wal-Mart start expands the business at international level which includes 26 countries outside of the United State such as Mexico, China and Canada. Now, Wal-Mart totally has more than 6100 stores in foreign country. The step taken by Wal-Mart is to improve and maintain their achievement outside of the home country. Wal-Mart’s strategy which expands their market at international level gains a lot of benefit to their business.