Bathroom tissue, plastic totes, and school supplies. With a list like that, today’s consumer isn’t heading to Bloomingdale’s, they are heading to a discount department store. The conscientious shopper should pass up Wal-Mart and buy from Target. For years, the American consumer has dreamt of savings, selection and service without giving a thought to safety, social responsibility or carbon footprints, which all shoppers have a stake in. Target has all of these on their mind and is taking action to bury the competition. From the first step into one of their 1,700 stores, shoppers can clearly see Target’s mission statement in action:
“Our mission is to make Target the preferred shopping destination for our guests by delivering outstanding value, continuous innovation and an exceptional guest experience by consistently fulfilling our Expect More. Pay Less. Brand promise®. To support our mission, we are guided by our commitments to great value, the community, diversity and the environment.” (“Our Mission”).
This is a far cry from Wal-Mart’s mission statement of "Wal-Mart’s mission is to help people save money so they can live better” (“Frequently Asked Questions”).
Though both companies vigorously conduct business in the manner reflecting their mission statements, Target incorporates social responsibility beyond the sales floor. To bring consumers low prices, Target practices blind reverse auctions to obtain low wholesale costs. This places suppliers on equal footing, so that the vendors, who deserve the business, get the business while adhering to Target’s strict human rights and environmental guidelines (Frazier). Though a recent study showed Wal-Mart patrons saving $5.00 over Target customers on 20 common household items, shoppi...
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“Frequently Asked Questions” Wal-Mart Corporate. Web. 17 July 2010.
Gilliam, Jim. "Target Donates 3X More than Wal-Mart." Make the Future. 13 Dec. 2004. Web. 17 July 2010.
Smith, Hendrick, and Rick Young. "Frontline." Is Wal-Mart Good for America? PBS. Boston, Massachusetts, 16 Nov. 2004. Frontline: Is Wal-Mart Good for America? WGBH Educational Foundation, 2004. Web. 17 July 2010.
"Wal-Mart’s CO2 Emissions Up 8%." Environmental Leader. 17 Nov. 2007. Web. 17 July 2010.