Wal-Mart

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Everyone in America knows that at Wal-Mart they can find most of their basic items at the best price. However, due to the stakeholder's expectations in the stock market and the minimal growth they have seen in the last year, Wal-Mart has decided to focus on a new segment of the Market. They have strategized how to appeal to the upscale customer, keeping our earth clean, and maintaining their low prices. They have decided to add a few upscale lines in their product line to attract the upscale customer. To remain atop the competitive market, planning ahead and keeping with the trends is important for any organization.

They have decided to add a few upscale lines in their product line to attract the upscale customer. (Lavelle, Marianne p.36-38) This is done in an effort to appeal to all the classes, thus bringing in more revenue and increasing the shareholders stock value. The goal: to close the gap with discount competitors such as Target Corp., whose flashier merchandise and stylish stores are luring bigger spenders (Barbaro 2005). By increasing the quality of their merchandise, Wal-Mart can become a direct competitor with the other discount stores. Not, only are they looking at the quality of their merchandise, but at their overall store presentation. They are also looking to install laminate hard wood floors throughout the “apparel departments of new stores to evoke the inside of a boutique.” (Barbaro 2005)

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