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Walmart in the competitive market
History on walmart
Walmart in the competitive market
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Overview
When someone says “Wal-Mart,” there are several ideas that probably come to mind; an idea such as “Everyday Low Prices,” Wal-Mart superstores, and that Wal-Mart is the biggest corporate giant in the world wouldn’t be too far fetched. However, Wal-Mart almost went bankrupt before it even started. Back in 1962, Sam Walton (the founder of Wal-Mart) probably never imagined that Wal-Mart would reach the astronomical heights that it has. In the beginning, Wal-Mart entered the discount retail industry when it was barely even a market, opening up locations specifically around the mid-west area. Sam Walton was personally several million dollars in debt and was even quoted saying that Wal-Mart was “underfinanced and undercapitalized.” What a difference a couple of years make. Walton decided to offer Wal-Mart stock publicly, and with the initial public offering yielding $5 million in capital, Walton and Wal-Mart never looked back. As recent as 1996, Wal-Mart accounts for 17 percent of general merchandise, apparel, and furniture sales, and as much as much as 30 percent of goods such as hair products and disposable diapers. With $258 billion dollars in revenue, Wal-Mart has risen to become the largest U.S. corporation in sales.
Part of the company’s success can be contributed to Walton’s vision or idea for his company, as Walton said “the idea was simple: when customers thought of Wal-Mart, they should think of low prices and satisfaction guaranteed. They could be pretty sure they wouldn’t find it any cheaper anywhere else, and if they didn’t like it, they could bring it back.” With an innovator like Walton, it’s no wonder Wal-Mart is as big as it is today. This case report basically goes through the history of Wal-Mart, how it operates its company, some of the technology that enables them to produce and deliver the way they do, and how competitors are trying to survive Wal-Marts dominance.
Summary:
HR: Employees receive multiple advantages by working for Wal-Mart. They have classroom courses, computer-based learning, mentor programs, skills assessments, and job announcements just to name a few . This would be awfully expensive, which is why competitors don’t offer the same training for their employees. They also keep employees motivated by allowing them a voice in their business operations and by hiring locally they provide job opportunities for the town they locate in. Also, it allows Wal-Mart to hire a diverse amount of employees which keeps each store they open unique.
Wal-mart is currently the world’s largest company. It has seen continuous growth and financial success since it was founded in 1962. Today it is living off of a previous reputation of solid ethical business practices that are no longer being exercised. Sam Walton, the founder of Wal-mart, was considered to be “freakishly cheap… Cost-cutting was an obsession in the Wal-mart culture… on business trips, everyone, including the boss, flew coach, and hotel rooms were always shared.” (reclaimdemocracy.org. 2006). This was only part of the reason for Sam Walton’s success.
Wal-Mart represents the sickness of capitalism at its almost fully evolved state. As Jim Hightower said, "Why single out Wal-Mart? Because it's a hog. Despite the homespun image it cultivates in its ads, it operates with an arrogance and avarice that would make Enron blush and John D. Rockefeller envious. It's the world's biggest retail corporation and America's largest private employer; Sam Robson Walton, a member of the ruling family, is one of the richest people on earth. Wal-Mart and the Waltons got to the top the old-fashioned way: by roughing people up. Their low, low prices are the product of two ruthless commandments: Extract the last penny possible from human toil and squeeze the last dime from its thousands of suppliers, who are left with no profit margin unless they adopt the Wal-Mart model of using nonunion labor and shipping production to low-wage hellholes abroad." (The Nation, March 4th 2002 www.thenation.com/doc.mhtml?i=20020304&s=hightower).
Wal-Mart, a "Big-Box Retailer" employs more than 2.1 million associates worldwide and has two-thousand seven-hundred stores in the United States with many more in Argentina, Brazil, Canada, Central America, Chile, China, Germany, Japan, Korea, India, Mexico, Puerto Rico, and the United Kingdom, making Wal-Mart the largest retailer in the world. "Wal-Mart accounts for upward of 30 percent of U.S. sales, and plans to more than double its sales within the next five years" (Lynn 29-36). Why is Wal-Mart so successful, and is Wal-Mart actually bad for America?
The purpose of this business report is to gain familiarity with Wal-Mart and to learn about the different aspects that make Wal-Mart a successful company. This report gives an in-depth analysis of the company history, services and products provided, the company philosophy, business methods, organizational structure, and financial and competitive analysis.
...et. More than 600,000 Americans work at Wal-Mart. The reason for its popular success it still follows Sam Walton's values: by hometown identity, each person is welcomed personally by People Greeters, each store honors a graduating high school senior with a college scholarship, bake sales to benefit a local charity, associates determine where charitable funds are donated, and the prices are low and customers do not have to wait for a sale to see savings. This is only to name a few of the things that Wal-Mart does for the community. Wal-Mart goes according to what Sam Walton believed, "Each Wal-Mart store should reflect the values of its customers and support the vision they hold for their community" ( The Wal-Mart Story). With this saying always in mind the Wal-Mart community outreach programs are steered by local associates who grew up in the area and understand its needs.
This is a good question. Walmart started as a small five and dime in the city of Bentonville, Arkansas by a man named Sam Walton. After a great success Sam and his wife Helen moved to Rogers, Arkansas where he opened his very first Walmart. He had some retailing experience after his time in the war and he chose Bentonville for the hunting season and because his wife wanted to live in a small town. His ideas of not pocketing extra cash from manufacturers, but rather giving deals to customers and trying to make profit off of how much he sold, changed the way retailers make money in America. Sam had a cheap mindset, not only for his customers, but for himself. Even when he became the richest man in America he continued to get his hair done for
Wal-Mart initially began its operations in 1945, when Sam Walton leased a ‘Ben Franklin’ franchise variety store in Newport, Arkansas. After relocating to Rogers, Arkansas in the early 1950s, Sam Walton’s ‘Ben Franklin’ became ‘Walton’s 5 & 10’. By 1962, Walton found himself the chain owner of 11 different Walton’s stores across Arkansas. He then decided to rename the chain ‘Wal-Mart’, after himself. On October 31, 1969, after further expansion across the state, the chain was incorporated as Wal-Mart Stores, Inc. Three years later, Wal-Mart was approved and listed on the New York Stock Exchange (NYSE).
When Sam Walton founded the first Wal-Mart in 1962, the idea of bringing in a discount-shopping store into rural America was almost unheard of, except for the local five and dime stores. When Walton noticed that he had a lot of competition from regional discount chains, him and his wife Helen traveled the country to study other new retailing concepts, and were convinced that it was the wave of the future. With Walton's vision, Wal-Mart grew to be a multi-billion dollar, international company, operating about 4,600 stores around the world.
In 1962, Wal-Mart opened their first store in Rogers, Arkansas. In 1970, Wal-Mart's first distribution center and home office in Bentonville, Ark. open and Wal-Mart went public on the New York Stock Exchange. Just nine years from that, Wal-Mart's annual sales exceeded one billion dollars. In 1988, Wal-Mart super centers opened across the country. In a merely three years from that, Wal-Mart opened their own store in Mexico City, Mexico; making Wal-Mart an international corporation. Not even sixty years has past, and yet, Wal-Mart is over-powering our country.
Wal-Mart delivers a wide variety of goods at competitive prices to add value and low cost its costs, making it the strongest company in the retail sector. Over the years, Wal-Mart has attracted the attention of many analysts because of its huge international success and its ability to target a wide demographic of shoppers. Wal-Mart is a discount retailor founded by Sam Walton in 1962. This Company has grown to be a retail giant with over 11,000 stores worldwide from Canada, Brazil, Argentina, UK, and China. When Walton initially founded Wal-Mart, his business strategy was to make everyday products available to ordinary consumers at affordable prices. Wal-Mart’s business strategy still remains the same: its main goal is to provide its customers with what they want, when they want it, and where they want it. This convenience is what made Wal-Mart an internationally recognized brand.
Wal-Mart Stores Inc. is in the discount, variety stores industry. It was founded in 1945, Bentonville in Arkansas which is also the headquarters of Wal-Mart. Wal-Mart operates locally as well as worldwide. It operated 1209 discount stores, 1980 super centers, and 567 Sam’s Club by January 31, 2006. It has also extended its operations to many international countries. It runs its retail stores in two forms: Sam’s Club and Wal-Mart Stores. The Sam’s Club sells assorted product lines such as hardwares, electronics, jewelry, and to mention a few. The Wal-Mart stores also offer similar products in addition to the following: health and beauty products, apparel for women, men and children, household appliances etc (www.yahoo.finance.com). The Vision Statement, Mission Statement, Values and Code of Conduct, Corporate Governance: Directors, Executive Management, Committees and Stakeholder will be the key elements that will discussed in this report as it relates to Wal-Mart. In addition to that, the major trends in the general/macro environment and industry will be analyzed.
In 1962, Sam Walton opened his first Walmart Discount store in Rogers, Arkansas. Walmart started as a company that focused on helping customers and communities with discount prices and vision that Mr. Walton had to move the company and his employees forward. To this day, Walmart is still known for these things and more. This company didn 't lose focus on help expanding in communities, caring for the people and making money in the process. Walmart has continued to stay ahead of all it 's competitors through all the changes in technology and is still the largest leading retail of it 's kind.
In 1945, Sam Walton opened his first variety store and in 1962, he opened his first Wal-Mart Discount City in Rogers, Arkansas. Now, Wal-Mart is expected to exceed “$200 billion a year in sales by 2002 (with current figures of) more than 100 million shoppers a week…(and as of 1999) it became the first (private-sector) company in the world to have more than one million employees.” Why? One reason is that Wal-Mart has continued “to lead the way in adopting cutting-edge technology to track how people shop, and to buy and deliver goods more efficiently and cheaply than any other rival.” Many examples exist throughout Wal-Mart’s history including its use of networks, satellite communication, UPC/barcode adoption and more. Much of the technology that was utilized helped Sam Walton more efficiently track what he originally noted on yellow legal pads. From the very beginning, he wanted to know what the customers purchased, what inventory was selling and what stock was not selling. Wal-Mart now “tracks on an almost instantaneous basis the ordering, shipment, and delivery of literally every item it sells, and that it requires its suppliers to hook into the system, enabling it to track most goods every step of the way from the time they’re made and packaged in the factories to when they’re carried out store doors by shoppers.” “Wal-Mart operates the world’s most powerful corporate computing system, with a capacity (as of late 1999) of more than 100 terabytes of data (A terabyte is 1,000 gigabytes, or roughly the equivalent of 250 million pages of text.).
The first Wal-Mart store opened in July of 1962 in Rogers, Arkansas by Sam Walton who believed that the future of retailing was in discounting and to avoid competing with established giants like Sears and Woolworth, Wal-Mart’s stated out of the large cities in the beginning and this strategy help avoid competition, while in rural areas Wal-Mart began growing their customer base by offering ways to save money and shorter travel distance, Sam Walton felt the best way to make customers happy was to provide the low prices every day (Farhoomand, 2006). The company needed to continually find ways to control the operating costs so the savings would then be passed on to Wal-Mart customers in the form of lower prices than the competitors. Walton was opposed to having any kind of employee unions for its company and saw them as a disruption and an inconvenience (Farhoomand, 2006). The continued search for lower prices made him aware of business related travel cost, Wal-Mart executives stayed in low cost hotels when they traveled and the cost related to the services provided by suppliers, Wal-Mart helped suppliers improve operations and efficiency to produce lower cost. Walton wanted the suppliers to correct any nonessential or insufficiencies existing in their business structures as a way of gaining lower prices and higher value products for its Wal-Mart stores. To further push savings Wal-Mart forced cost down by eliminating the middleman and buying directly from the manufacturers. This cost saving also applied to executive salaries Walton felt providing employees with stock options, training opportunities, and allow employees to grow and develop would be a better way to engage and involve them in his vision (Farhoomand, 2006).
Wal-mart has a reputation for caring for its customers, of course their employees, and for the prospective public. So Wal-Mart can be an industrial leader for the world of shoppers with an eye for lower affordable prices, company decision makers would continue it's systematic strategies that it's founder and president established years ago. Sam Walton believed in three guiding principles in his strategy planning they were to provide the customer with good value and service, to have a good relationship with its associates, and to be involved with the community.