Volunteer Tourism Essay

Executive Summary

According to the “World Tourism Organization”, tourists are people travelling to and also staying places outside from their normal atmosphere for not more than one successive year for business, leisure or any other reasons. Volunteer tourism is also one of the most important types of tourism and has emerged as a new topic of research over the last decade; the ways in which it both contributes and reflects to a new logic of development have not been completely examined or studied. This paper focuses on the topic of international volunteer tourism. Volunteer tourism involves those tourists who, for several causes, volunteer in an organized manner to undertake holidays that might include alleviating or aiding the material poverty of particular groups in society, the re-establishment of particular environments or research into characteristics of environment or society. “Speciessaver” is basically a volunteer recruiting tourism agency; it would like to promote its conservation strategy to Australian volunteer tourists. In particular, it would like to recruit tourists to save threatened species such as reptiles, mammals and birds in the Truong Son (Annamite Mountain Range) in Central Vietnam. This paper emphasizes in the topic of volunteer tourism at Australia and also presents the STP plan for the Australian tourism market.

Segmentation is basically a marketing strategy that includes dividing a wide focused market into consumer subsets that have common priorities as well as requirements, and then implementing and designing strategies in order to target them. Target marketing includes the development of the measure of segment attractiveness. Target segments are selected in target marketing. Market positioning is relat...

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... are perfectly in accordance to the indentified aims and objectives of strategic tourism. However, in order to fully benefit from these recommendations, they must be implemented in an efficient manner. However, it is evident that the tourism industry of Australia is having immense strength. Furthermore, travellers and tourists are now inclining towards more frequent short-stay trips with a significant emphasis on worth for money, in current days more and more Australian tourists are travelling outbound taking advantage of the increasing worth of Australian dollar. In addition to this, the market mix is also rather dissimilar to that of ten years before. Therefore, it is evident that the increased trend of Australian tourists for volunteer tourism at Vietnam may serve as an additional point for the organization in preparing tourists for volunteer tourism at Vietnam.