Volkswagen Case Analysis

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The automotive industry has been having a hard time catching a break the past few years. With bankruptcies, major recalls on some makes and models, and people’s opinions fluctuating on whether or not they should trade in their gas guzzlers for a more gas efficient model – this all takes its toll on the ability of the company to recover from losses. Add in the environmental challenges that car makers in America must conquer, and it can seem overwhelming for even the most experienced industry giants. One of the major impacts the automotive industry is facing is what to do with the car batteries. Most of the batteries are made of lead and acid. While a majority of the battery can be recycled by the companies that make them, over seven …show more content…

The auto company has been in business for seventy-nine years, so when headlines hit that the company had knowingly falsified a large amount of emissions tests performed in the United States, many could not believe what they were hearing. The company was pandering to the wants and needs of the American people by giving them what they thought was the fuel efficient, low emissions car of their dreams. The problem was that they did not want to raise the cost of a popular car (this would create less sales), so what they chose to do was create a “defeat device”. Whenever this device was hooked up to the emissions test, it could sense the computer and would then kick over into a safe mode which would read the way it is supposed to. As soon as the test was over and the car was back on the road is when the problem arose, the car would switch right back out of this “safe mode” and would then allow nitrogen oxide to escape (40 times more than allowable). The sad part of the story is that unless they were caught in their wrong doing the auto manufacturer would not have announced their misdeeds. They quickly did apologize to the public and made reparations as soon as possible, but that does not change the fact that not only have people lost their trust in the company, but makes many wonder if this is a problem in other automobile companies (Hotten

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