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Social responsibility of the company Mercedes Benz
Research paper about the history of the volkswagen and its principal officers
Research paper about the history of the volkswagen and its principal officers
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Volkswagen Aktiengesellschaft (AG) is a German automotive company that was founded in 1937. Since then Volkswagen has continued to grow into a multinational corporation with production facilities in China, India, Latin America, Eastern Europe, Mexico, and The United States (Volkswagen Aktiengesellschaft). Volkswagen also produces other brand name vehicles such as, Lamborghini, Audi, Bugatti, and Bentley (Volkswagen Aktiengesellschaft). In order for a business to grow it must have worthy Business Ethics and Social Responsibility. It must be able to deal with Economic Challenges Facing Contemporary Business, and have the ability to Compete in World Markets. In this paper I analyze how Volkswagen AG achieves each of these concepts and continues to stay one of the top automotive companies in today’s market.
Business Ethics and Social Responsibility:
Over the years Volkswagen AG has demonstrated respectable business ethics and social responsibility by the way they are there for their employees and customers. An example of this is when Volkswagen decided to run its foreign subdivisions in South Africa in a substandard way. Volkswagen chose to do this to save jobs for local assembly line workers and their families when South Africa was faced with prolonged high unemployment rates (Yang, Colvin, and Wong). Not only did Volkswagen help their workers in South Africa but they helped the women in this region as well. Volkswagen funded an entrepreneurial workshop for these women in partnership with the local church (Yang, Colvin, and Wong). Volkswagen donated computers to the most poorly funded school district to help improve public problems related with high unemployment rates in the local community, even though it did not have a direct lin...
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"Volkswagen Aktiengesellschaft." International Directory of Company Histories. Ed. Jay P. Pederson. Vol. 111. Detroit: St. James Press, 2010.Business Insights: Global. Web. 29 Apr. 2014.
"Volkswagen Focuses on Earnings." Irish Times: 6. Mar 14 2014. ProQuest. Web. 24 May 2014 .
Yang, Nini, Caran Colvin, and Yim-Yu Wong. "NAVIGATING CORPORATE SOCIAL RESPONSIBILITY COMPONENTS AND STRATEGIC OPTIONS: THE IHR PERSPECTIVE." Academy of Strategic Management Journal 12.1 (2013): 39-58. ProQuest.Web.18 May. 2014.
Standard & Poor’s. General Motors (GM). (1999) Standard Corporation Descriptions. (pp. 6000 – 6003) New York, NY: McGraw-Hill.
Lantos, GP, 2001, ‘The boundaries of strategic corporate social responsibility’, The Journal of Consumer Marketing, vol. 18, no. 7, pp. 595-639.
Whilst many firms’ Corporate Responsibility efforts prove to be counterproductive, pitting business against society and pressuring companies to think of generic CSR responses, addressing social issues by creating shared value for both society and the firm can ultimately increase profitability and operational sustainability (Kramer, 2006). In the case of Cameco, the corporation’s 5 pillar strategy demonstrates a strategic ethics policy (Moroz et al, 2015), its focus on creating shared-value enhancing the overall effectiveness of business operations in terms of increased worker productivity through improved working and living environments, and increased revenue due to more efficient operations. As measures of stakeholder power, strategic posture, and economic performance are significantly linked to levels of corporate social disclosure (Roberts, 1992), it is evident that adopting wholesome ethical processes in business practices can aid U92 in the achievement of business
Valero Energy Corporation. (2013). Driving Value: 2013 SUMMARY ANNUAL REPORT. Retrieved May 9, 2014, from http://media.valero.com/flash/annualReport/pdf/report.pdf
Corporate Social Responsibility (CSR) is the way a corporation achieves a balance between its economic, social, and environmental responsibilities in its operations so as to address shareholder and other stakeholder expectations. In general, when firms hold this wider encouraging role on the public by being engaged with stakeholders, a variety of profit can be produced for both company and the stakeholders. A key inclination is the combination of Corporate Social Responsibility (CSR) into the organization strategy, culture, mission and communications. By incorporating corporate citizenship into the company it is no longer an additional “nice thing to do” or something made to obey laws or regulations. Instead, corporate responsibility has become something business leaders and workforce want to engage in, frequently because executives who believe in the long-term see business profit. The four types of social responsibilities a...
Leading a company can be a daunting task. It involves many different levels and many different people that all strive to maintain the organization. This is a major task for even the smallest companies. Most mom and pop companies can accomplish this with only two or three people. How can someone that runs a larger global sized organization accomplish this task? Regardless of the size of the organization this can overwhelm even the most experienced leaders. Ford Motor Company strives to maintain excellence across the organization. With many leaders in different countries, and at different levels they accomplish this.
Bayerische Motoren Werke AG, shortly known as BMW, is a German manufacturer of luxurious automobiles and motorcycles. BMW group is not simply one name: it is also the parent company of other premium brands such as the MINI, the Rolls-Royce and the motorcycling company Husqvarna. For the purpose of providing a maximum of details, this essay will just focus on the automobile part of BMW as it is more significant than the motorcycle segment and since they have a lot of overlapping factors.
In today’s fast paced business world many managers face tough decisions when walking the thin line between what’s legal and what’s socially unacceptable. It is becoming more and more important for organisations to consider many more factors, especially ethically, other than maximising profits in order to be more competitive or even survive in today’s business arena. The first part of this essay will discuss managerial ethics[1] and the relevant concepts and theories that affect ethical decision making, such as the Utilitarian, Individualism, Moral rights approach theories, the social responsibility of organisations to stakeholders and their responses to social demands, with specific reference to a case study presenting an ethical dilemma[2], where Mobil halts product sales to a garage, forcing the garage owner to stop selling solvents to young people. The second section of this essay will focus on advice that should be given to any manager in a similar position to the garage owner with relevance to the organisational strategic management, the corporate objective and the evaluation of corporate social performance by measuring economic, legal, ethical and discretionary responsibilities. It will address whom to think of as stakeholders and why the different aspect could cost more than a manager or an organisation could have imagined.
Capacity is another thing that FAW-VW needs to enhance in China. “At present, FAW-Volkswagen has two large production base in Changchun, Chengdu separately. Vehicle production is mainly dependent on the base of Changchun capacity of 660,000 vehicles. Association statistics show that in 2010, FAW-Volkswagen sold 869,979 vehicles, the production capacity has been severely overloaded. Even with the Chengdu plant (450,000 vehicles) and the South China Sea plants (300,000) set up in 2013, capacity of FAW - Volkswagen is still behind its competitors (Joey Wang,
Audi is majorly owned subsidiary of the Volkswagen (VW) Group and is headquartered in Germany and operation in more than 100 countries. With the commitment the implement progressive technology and its technological ingenuity, by late 1990’s Audi became globally respected brand among luxury automakers. After its entry in luxury sector in early 1990’s, Audi leveraged its ingenuity and gained the competitive edge over the industry parameters of innovative design, safety and performance. Today, Audi remains focused on satisfying on customer needs by building a brand that exemplifies individuality, exclusivity and excellence.
By the reading of it, Volkswagen management expressed what seemed like genuine shock when the EPA and California’s Air Resources Board revealed their joint findings regarding the automaker’s manipulation of US emissions testing for diesel cars outfitted with a particular 2.0-liter, four-cylinder engine.
As a result of the increased demand of cars, the competition among car companies is becoming intense. Although the market of car is the biggest growing market in the world, there are still some companies who make cars failing year after year. However, there are some outstanding car companies such as The BMW Group performing distinctly.
Stakeholders want to be associated with socially responsible companies, and as such expect them to adhere to a certain standard of behaviour in order to gain their trust. Companies are under strong pressure to behave ethically. They have to earn a ‘license to operate’.
The global company Mercedes-Benz is considered one of the most successful and well-known automotive companies worldwide. Since 1886, the company’s founders Gottlieb Daimler and Carl Benz made history with the invention of the automobile, including the Daimler Group, which is one the biggest producers of premium cars and the world’s biggest manufacturer of commercial vehicles globally (Daimler, 2013). Their main focus is innovation, safety, technology, style, brand image, expansion, and superior automobiles by offering the best of the best to consumers worldwide. The brand’s philosophy is to continuously create radically new products to advance the cause of human mobility. It is also the number one luxury brand in the United States and Germany while continuously expanding in China and Russia as well (Interbrand, 2013). Mercedes-Benz has a great selection on divisions such as cars, trucks, vans, buses, and financial services offered to any consumer or business. Their global reach has increased tremendously by including production facilities in 17 countries on five continents and having 93 locations worldwide. As a pioneer of automotive engineering, their strategy is to continue the same pioneer role with the ongoing development of mobility, especially in the areas of safety and sustainability (Daimler, 2013). It is very essential for the company to focus on consumers’ needs and their highly well known brand in a competitive global economy. That is why the company Mercedes-Benz releases a brand new model every year to stay on top of its competitors by improving previous models. Some strategies practiced are global marketing, global product development, global product pricing, global advertising, global distribution, an...
Now-a-days it is considered that CSR is one of the major concerns of organization’s business ethics. Companies increasingly increase their corporate social responsibility (CSR) and ethical management accepting the positive impact on the bottom line. The vast bulk of Standard & Poor’s 500 companies publish sustainability reports unfolding their program challenges and achievements. These pre-emptive efforts can pr...