Vodafone Case Study

1037 Words5 Pages
Intro: In this essay I have chosen a company that I currently work for which is Vodafone. I have taken two snapchat of each MARS element and will be relating to Vodafone. I will also explain what Vodafone does how it applies to MARS. I will be using a few theories and explain how Vodafone implements them in the real world. Retailing: Retailing is a process of selling consumer goods or services to customers through range of distributions channels to earn profit. The two snapchat is of a Vodafone’s retail outlet in town, the company has numerous of outlets around the country and worldwide. In store they offer a large range of services and products regarding consumers and business requirement. The main one I will talk about is about Vodafone…show more content…
Beside the mobile phones are the specification of the phone, Warranty information and the price of the product, Vodafone also offers a 24 month term contract and the price on the information sheet. The way Vodafone communicate about their products are mostly the ones which are on display in store, when a new mobile phones comes out there is usually an advertisement on TV and social media. If the consumer is happy with the product, they would then purchase it. Companies and customers play a role in creating a customer experience in the retail industry (Erna,…show more content…
The advertisement displayed the courier man calling a numerous of people who owned different types of businesses, asking if anyone knew anything about a missing pig. He also send pxt images of the pig and asking if they knew anything about it. The courier then got an email from the owner of the pig and then called her. The courier driver drove into the owner’s driveway and saw a sign saying “free range pork” upon seeing the sign he looked at the pig and gave the owner an empty box instead. He then drove out the driveway and looked at the pig, this displayed a connection between them. This displayed a framework where the advertiser was encoding a message to its viewers who then had to decode the message. The message that Vodafone was trying to get out there is to connect with different people and how important communication can be, no matter what the circumstance is. A really interesting thing I discovered about the ad on YouTube is the comments from vegan’s viewers, who really loved the ad because they’re against eating meat. There was a number of comments praising Vodafone, one viewer commented “pigs are our friends, not food” followed by twenty likes. This advertisement really got to the vegan people, which gives Vodafone a positive impression. Advertising messages are particularly likely to be passed on by users if a user is strongly connected
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