Visual text analysis

631 Words2 Pages
bulb-icon

Recommended: Bill gates

This advertisement is intended to educate individuals on the importance of world help. The ad has two side-by-side signboards showing similar design on each of them. One has the logo of world famous Apple Company and the other one has a shape of Africa as a continent on a map. There are two slogans beneath each figure, which reads, “One die, million cry” on the sign with the Apple logo and “Million die, no one cries” on the sign with the Africa figure. This ad signifies the insincerity of people in the world. The quote on the sign with the Apple logo relate to the death of Steve Jobs (CEO of Apple company) and the millions of people that cried for him. However, the other sign with the Africa shape refers to the millions of deaths in Africa but no one acts as if they care.

Why does this ad look the way it does? Description and explanation of the ad’s design: visual images, colors, work choices, layout, arrangement ect.

The ad is setup at a bus stop with two signboards. The bus stop seems to be located on a main street at night. When looking at this ad the two signboards appear to be oversized iPad’s with engraved quotes on each of them. The signboards are side by side with a glowing crisp stainless steal look, portraying the look of an iPad, which helps these images stand out to grab the attention of the reader. The ad is using a color scheme of black and whites. The background and the surrounding areas of the ad are dark and greyed out. The ad focuses in on these two signboards, not giving you too much of a visual on its surrounding area. The creator of this ad wants its viewers to focus in on its main point, which is the two iPad like signboards and the similar statements on them. The captions are worded in a way that is oppos...

... middle of paper ...

... a closer look at these two comparisons you will find out that more support was raised after Steve Jobs death, than there was for the people in Africa.

What’s this ad really seem to be saying?
What story does it tell about American culture?
What cultural values does it suggest?

The meaning of this ad is drawing attention to the social issue by mentioning another problem. The social issue this ad emphasizes is that people living in today’s society have problems weighing the seriousness of social issues, which is shown by the ad underlining the social problem. This ad recognizes the selfishness of the American culture. Americans are more concerned with keeping up with popularity, rather than the seriousness of this damaged society. It suggests that we need to address problems and show interest for more important issues in society rather than the inadequate ones.

Show More
Related

  • ASPCA Advertisement Analysis

    991 Words  | 2 Pages

    This advertisement from the American Society for the Prevention of Cruelty to Animals (ASPCA) immediately affects the viewer’s emotions. By playing sad music in the background while images of scared and injured animals pass the screen, the creators of this advertisement are successful in compelling many viewers to open up their wallets and donate to the cause. Through the use of common rhetorical devices as well as less obvious strategies, this advertisement targets the viewer’s mind and succeeds in its goal of presenting the topic as a problem that needs to be solved. However, it is interesting to consider whether the problem that should be addressed is really animal neglect or something bigger, like the fact that many citizens prioritize

    Read More

  • Charmin Toilet Paper Ad

    865 Words  | 2 Pages

    Advertisements are one of many things that Americans cannot get away from. Every American sees an average of 3,000 advertisements a day; whether it’s on the television, radio, while surfing the internet, or while driving around town. Advertisements try to get consumers to buy their products by getting their attention. Most advertisements don’t have anything to do with the product itself. Every company has a different way of getting the public’s attention, but every advertisement has the same goal - to sell the product. Every advertisement tries to appeal to the audience by using ethos, pathos, and logos, while also focusing on who their audience is and the purpose of the ad. An example of this is a Charmin commercial where there is a bear who gets excited when he gets to use the toilet paper because it is so soft.

    Read More

  • Crystal Blue Persuasion: Breaking Bad Ad

    1402 Words  | 3 Pages

    As many know, bold and vibrant colors can do a lot for an ad in its aims to turn heads and grab attentions. This ad happens to take a sharp turn away from the common belief that big, bold colors are the only sure-fire way to make an advertisement eye-catching. With this being true, one might wonder why this particular ad doesn't take full advantage of sparkling pigments and exciting color schemes. It takes a different, yet tasteful approach with their choice of color incorporation that proves to be very effective, and much more fitting than sparkling glitter. This advertisement is fairly simple: it displays a greyscale image of a man standing tall amid barren terrain. There is nothing more to this image, other than the quote “Remember My Name” across his stern face.

    Read More

  • Advertisement Analysis Essay: The Rare Scent

    917 Words  | 2 Pages

    Visual advertisements are straight and to the point for some people. People do not take into account the visual messaging going on throughout the ad. It takes companies a considerable amount of time to create advertisements that are somewhat appealing to the human eye. By adding bright colors and large letters the ad will grab anyone’s attention. In fact, people will be able to see it and read it from a distance better. To show that there are many of small details in a visual advertisement, look at the Old Spice Matterhorn shower gel advertisement.

    Read More

  • Southern Comfort

    720 Words  | 2 Pages

    How is it that the advertisers take our mind from the image on the page to the thoughts that progress in our head? To figure this out let us more closely examine the images, or signs, that have been presented to us. Let us first examine the image of the man in the ad. He is dressed casually "preppie", wearing khakis and a blue, collared shirt. Tucked under his left...

    Read More

  • Analysis Of The Bossy Boot

    792 Words  | 2 Pages

    This advertisement shows us logos by making people think about domestic violence. When you look at the big boot, obviously worn by a man is stepping on top of a small women’s shoe, it automatically makes you think about domestic violence. As quoted, “When he controls your life, it’s no longer your life.” This quote is powerful and directly speaks to the women who are in controlling abusive relationships. It also speaks to people who know someone who is being abused and that they should speak out. It pulls you into the sad scene with the dark lighting all around almost making it seem suffocating, which causes the small woman’s shoe to seem unimportant, compared to the big muddy boot that is trapping it. It logically makes someone

    Read More

  • my paper

    733 Words  | 2 Pages

    In conclusion the ad shows its appeal to logos, pathos, and ethos by having a woman on it and having her state her opinion. By having the character state her opinion it will make people who see this ad think about the issue at hand. In addition to that the ad uses a simple but effective way to capture the audience’s attention. It captures attention by using a well-known character, a short but effecting statement, and a simple color scheme to draw attention. Doing so helps grab the reader and then further deliver the message of pro-choice and that it’s a woman’s choice to do with her body as she pleases.

    Read More

  • Visual analysis

    1001 Words  | 3 Pages

    The tenth picture from the first visual set is titled “Date night”. This picture shows a couple of old men in a jail cell. They are all wearing dirty clothes. This is trying to show that if you drink and get cut, you will go to jail and be in jail with these kind of people. I think this picture is persuasive because it shows that someone will go to jail if they get cut drinking and driving. I think this ad will be more effective for younger adult than older adults because it can be a lot scarier for the young adults.

    Read More

  • Analysis of COVERGIRL™ Advertisement

    1538 Words  | 4 Pages

    There are several aspects to the layout of this advertisement. Women, regardless of age, tend to be drawn to the use of beautiful, younger women in an arrangement, which makes this design effective. Firstly, Taylor Swift (the young woman in the picture) has been properly dressed so that the lip-gloss she is using matc...

    Read More

  • Cultural Symbols Depicted in Apple's Television Commercial, Entitled "Bean Counter"

    950 Words  | 2 Pages

    The cultural symbols are displayed in this commercial to allow the audience to understand the message being conveyed in a short period of time. In this example the message was a demonizing allegory that represented a competitor with reputedly negative qualities .

    Read More

  • Rhetorical Analysis Of A Commercial

    784 Words  | 2 Pages

    The video describes how our society may not even care about the product being advertised, but we still read the billboard or watch the commercial. Also mentioned was the use of colors in a commercial, the marketing effects in politics, and even market research obtained by studying different cults. Frontline takes an in-depth look at the multibillion-dollar “persuasion industries” of advertising and how this rhetoric affects everyone. So whether this is in the form of a television commercial or a billboard, pathos, logos, and ethos can be found in all advertisements.

    Read More

  • Soaring to New Heights in Education

    663 Words  | 2 Pages

    The visual component appeals to pathos, the text is more directed to the egos and logos all elements, however, are throughout the ad.

    Read More

  • Advertisements

    733 Words  | 2 Pages

    The ad itself is fairly large, taking up four full pages, which feel a little bit thicker than the pages in the rest of the magazine. Many people will notice the ad not only because of its size but also because of its coloring. All four pages of the ad are filled with eye-catching green grass and a bright blue sky. On the first page, lying on top of the grass are various models of the High Definition Televisions from Samsung and a playful looking girl with her back turned away from the televisions and her ...

    Read More

  • Analysis Of He Has His Mother's Eyes

    706 Words  | 2 Pages

    The picture of the advertisement is very moving itself.The very noticeable pitch dark background denotes terror,misery and despair giving us the idea of how appalling the situation is.The young boy’s depressed and innocent expression adds to the dreadful image and makes it’s viewers emotional.We can clearly see a black eye on his face showing he is a victim himself and this injury focuses on the fact of how gruesome and painful it can be to be a victim of such abuse.In the middle in white text is written,”HE HAS HIS MOTHER’S EYES”.This is the main and the most highlighted part of this advertisement and the font size and bright color makes it more visible than any other text in the image.The line is presented in a sarcastic manner adding slight humor to the criticism of this issue.When we say someone has his mother’s eyes we mean that person’s eyes resemble that of his mothers’.In this case,the young boy not only inherits his mother’s looks but also the sufferings and hardships that his mother had to go through due to physical abuse.I thought the way this message was presented makes the argument even more compelling.The ugly truth hidden under this sarcasm hits the viewers the most as they realize how easily this damage can transfer from one person to another,in this case from a mother to her son.In a smaller text at the bottom right of the picture it says to “report abuse”.This shows civic engagement that as a responsible citizen we should raise our voices if we

    Read More

  • Advertising And Roland Barthes's Rhetoric Of The Image

    1668 Words  | 4 Pages

    We have two advertisements here. One is a magazine advertisement, which is about Italian pasta (see Figure 1). The other one is a series of McDonald’s McDelivery Campaign advertisements (see Figure 2) for promoting the fast food chain’s delivery service in 2016, which is designed by Leo Burnett Dubai. By these two advertisements, we can see that every advertisement have signs and signs always can tell behind story of advertisements themselves.

    Read More

More about Visual text analysis

Open Document