How to effective use visual communication design in the film
Visual communication is to take diverse information and designs it for both print and screen based media, also from print like newspapers magazines, books and tickets to the screen like web interfaces, film titles to right through to environmental applications. Therefore, it need designer to creative thinking and an eye for detail. As an integral part of the culture, visual communication design is an exciting and growing industry where vision and creativity are involved in . It helps the designer show their creative skills in the mass media, internet , film and television and so on . Vision effects plays an important role in the sense of motion in most of the movie industry（Krasner, 2008）. However, in the study of visual communication, most of the students take wrong path while to perform their creative and smart design. Pranayama (2006) said the ethical awareness and responsibility towards the world that lived in and society lived with are important for the vision communication design and creation. Therefore, to effective use visual communication design in the film industry or other perspectives are important. In order to critical discussion the visual communication design in the movie industry, the author mainly focus on the movie of 'Life of Pie' and ' Inception' to carry out this paper.
Life of Pie is an Oscar-award winning movie with a visually- stunning 3D experience. The film is based on a novel by Yann Martel and follows the story of a Indian boy who survives a disaster at sea by taking in a small boat along with a tiger. The director of Ang Lee use the visual effects to finished this movie. When the movie win the visual effects Oscar- award, people brought a...
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...l Effects Supervisor: Winning an Oscar and Folding Paris 'Are Both Dream-Like Situations'. [online] The Hollywood Reporter. Available at: http://www.hollywoodreporter.com/news/inception-visual-effects-supervisor-winning-162235 [Accessed 27 Apr. 2014].
Kelly, S. (2013). How 'Life of Pi' Became a Visual Masterpiece. [online] Mashable. Available at: http://mashable.com/2013/03/12/life-of-pi-technology/ [Accessed 27 Apr. 2014].
Krasner, J. (2008)., Motion Graphic Design- Applied History and Aesthetics. UK: Elsevier Inc.
Moodley, K. (2013). BRAAAAAAAAAAAHM! Meet the man behind Inception's incredible visuals. [online] GQ. Available at: http://www.gq-magazine.co.uk/entertainment/articles/2013-01/21/inception-special-effects [Accessed 27 Apr. 2014].
Pranayama, A. (2006). THE SIGNIFICANCE OF ECOLOGICAL AWARENESS IN VISUAL COMMUNICATION DESIGN EDUCATION. Nirmana, 7(1).
In the film industry, there are directors who merely take someone else’s vision and express it in their own way on film, then there are those who take their own visions and use any means necessary to express their visions on film. The latter of these two types of directors are called auteurs. Not only do auteurs write the scripts from elements that they know and love in life, but they direct, produce, and sometimes act in their films as well. Three prime examples of these auteurs are: Kevin Smith, Spike Lee and Alfred Hitchcock.
All directors of major motion pictures have specific styles or signatures that they add in their work. Alfred Hitchcock, one of the greatest directors of all time, has a particularly unique style in the way he creates his films. Film analyzers classify his distinctive style as the “Alfred Hitchcock signature”. Hitchcock’s signatures vary from his cameo appearances to his portrayal of a specific character. Two perfect examples of how Hitchcock implements his infamous “signatures” are in the movies, A Shadow of a Doubt and Vertigo. In these movies, numerous examples show how Hitchcock exclusively develops his imagination in his films.
With his down-the-rabbit-hole approach to design and obsessive attention to detail, Wes Anderson, writer, director and auteur, is best known for his highly stylized movies. His extremely visual, nostalgic worlds give meaning to the stories in his films, contrary to popular critical beliefs that he values style over substance. Through an analysis of his work, I plan to show that design can instead, give substance to style.
Bordwell, David, and Kristin Thompson. Film Art: An Introduction. 5th ed. New York: The McGraw-Hill Companies, 1997.
Filmmaking, the art of the motion picture, is a comparatively new art form that combines a moving image in conjunction with sound, primarily to tell a story. Due to the medium of capturing the image is evolving, so is the art in its entirety. Modern technology is allowing a more cheaper, streamlined form of production, thus rendering older methods unnecessary. Celluloid filmmaking is the old method of capturing film on a negative film strip and developing it later in its most natural state, whereas digital film is capturing synthetic and manipulatable pixels on a computer-like device. Digital filmmaking should be a primary film medium but not completely eradicate the dying celluloid film culture.
With many different genres and types of filmmaking, it can result in a large variety of stories and conflicts. Nevertheless, film has always brought people together as a society. If there is one thing everyone can notice about films is the achievement in style and directing. The three directors talked about in this paper are the most successful at delivering a breathtaking style and direction to their films. Baz Luhrmann, Wes Anderson, and Martin Scorsese have produced and directed films over decades and each film as impacted not only the United States but worldwide. With the unmistakable trademarks that each director has, it is very easy to feel sucked into the world in which they are shaping around you and the story. Because of these three directors, the film world and industry has been revolutionized for many centuries to come.
Inception (2010), directed by Christopher Nolan, is an action and adventure film shot in a world where fantasy is as real as reality. The main character Cobb is on a journey to get reacquainted with his children after being falsely accused of murdering his wife. In order to see his children again, he must forsake a task that is seemingly impossible and dangerous, all the while protecting his partners from the truth that lies ahead. In the end, this film leaves a twist on what is reality and what is fantasy and will keep you guessing if things are as real as they seem to be. Up until the very end, you will be guessing if Cobb will ever get to see his children again and will end with a “spin” you didn't see coming, pun intended.
When Inception was released in theaters in 2010, it became popular almost instantly worldwide, grossing over eight hundred million and becoming the forty-fifth highest grossing film of all time. (Mojo) The movie centered around the concept that by using a highly dangerous and newly experimental military technology, users could enter the subconscious of another person and interact with them, labeled “dream sharing”. The idea is intriguing, but the movie itself touched audiences with more than just special effects. Director Christopher Nolan also stated he preferred to do as much as possible in camera with props and physical effects, leaving CGI as a final step to fill in the blanks.
Bordwell, David, and Kristen Thompson. Film Art an Introduction. 6th ed. New York: McGraw-Hill Companies, Inc., 2001.
“Dreams-they feel real while we’re in them, right?” said Dom Cobb. Yes, Dom, Inception had really convinced us that it is possible to overlap realities and dreams. Thanks Christopher Nolan. We won’t be able to feel the same again in our
Inception explores dreams as something that can be changed at will, whether at the owner's will or someone elses. One scene takes place in Cobb's (the main character) mind. He is training a recruit, Ariadne, as “The Architect”, so she could become the one who would build a dream for the victim, Fisher. The invader needs to create a realistic world that is based on what the victim normally does every day so as to allow the victim to think that everything is not a dream. This one scene appeals mostly to our emotions and is incorporated into my project the most. Ariadne starts to playfully change the scenery within Cobb's mind. The setting is originally a small cafe in a busy urban town. She skews reality and twists the streets around themselves until one layer of buildings is folded up and around to stack upon each other roof to roof. Cobb and Ariadne can now walk on “walls” which are actually the ground, but at the same time “walls”. The visual effects of this scene made the text really engaging and was one of the aspects I liked the mo...
Elkins, J (2010) The concept of visual literacy, and its limitations, in: Visual literacy. New
Offering the unique ability to visually and audibly convey a story, films remain a cornerstone in modern society. Combined with a viewer’s desire to escape the everyday parameters of life, and the excitement of enthralling themselves deep into another world, many people enjoy what films stand to offer. With the rising popularity of films across the world, the amount of film makers increases every day. Many technological innovations mark the advancement of film making, but the essential process remains the same. Pre-production accounts for everything taken place before any shooting occurs, followed by the actual production of the film, post-production will then consist of piecing the film together, and finally the film must reach an audience. Each step of this process contributes to the final product, and does so in a unique right. The process of film making will now start chronologically, stemming from the idea of the story, producing that story into a film, editing that footage together, and finally delivering that story to its viewers.
I was interested particularly in doing graphics design and the visual communication that I was inspired by combining images phrases and ideas to illustrate to the target and audience so that they would impact and react on those kind of illustrated for e.g. the billboards, poster, the product packaging and lots of more advertisement there. There are lots of elements on different types of media that I have already mentioned but there are also examples like Logos which really encourage people and make those people to think about logos. There are also lots of books designs and magazines advertisements thinking from these graphics design use of socially, morally ethical thinking mainly it happens when people do mostly think about positively and negatively so it would affect people’s mind and they would think more in detailed meaning which is called graphical visual communication, to demonstrate the recycle logo which would be advertise the recycling of ‘trees hunger and suffer do recycle paper’.
Motion pictures have been entertaining people of all languages from their beginnings in silent films, to television and now on the World Wide Web. This essay will be discussing the recent history and innovations of both film and television as well as the advent and growth of the franchise, the merging of the two medias, the synergy of both motion medias into the New Media, and the effect of New Media on their future.