Vision Of Toyota Company

When you are trying to sell a product or service to someone, there are certain steps you need to take to insure you give the best sales presentation possible, thereby increasing your chances of making the sale. The first thing you need to do is acquire knowledge. You need to know about your product, the company you work for, and the customer you are going to attempt to sell to. After you have done that the next step is to figure out who your prospect is. In order to do this you need to decide who would benefit the most from purchasing your product. After the prospect has been identified, you need to figure out which features, advantages, and benefits you are going to share with them to entice them to make a purchase. After you have done

Salespeople need to know the history of the company, how the company has grown, and how the company runs currently. According to Toyota Global, the company was founded on August 28, 1937 in Japan, by Kiichiro Toyoda. The company has grown steadily over the years, and currently the Camry is one of the most popular cars in the world. Toyota has manufacturing companies it does business with in 27 different countries. Toyota’s vision statement is “Toyota will lead the way to the future of mobility, enriching lives around the world with the safest and most responsible ways of moving people” (Toyota Global). This statement shows Toyota places an emphasis on innovation, safety, and environmental responsibility. Forbes states the company has over $255.64 billion in sales making it the ninth most valuable brand in the

• It gets 35 miles per gallon on the highway

• Has an automatic transmission

• Is a four cylinder

While there are many other characteristics about the car a salesperson would need to know, these are the absolute basics that anyone interested in buying a car would want to know. There are certainly additional features such as Bluetooth, and in car navigation system. Once you have determined that you know your customer and your product it can be very beneficial to do a SWOT analysis to see if your product can actually benefit the customer. A SWOT analysis for a Camry would be:

Strengths: Dependable, affordable, well made, outstanding reputation, cost effective, safe, and comfortable.

Weaknesses: Doesn’t get the best gas mileage of any sedan, and it is not the cheapest.

Opportunities: Customers will save money and will be able to either save that money for the future, or use it to purchase additional features not included in the base model car.

Threats: The market is filled with sedans that all have very similar features and it can be difficult to truly distinguish your product in the eye of the