Vision, Mission and Value Statements

Good Essays

I am going to discuss what the vision, mission and value statements are and how they are important to our business. Each statement has different qualities which I will discuss in my presentation. The future of our business and the Vision of who we are goes with our philosophy and ideals of who we want to be.

The vision statement should inspire your employees and give them direction on how your organization intends them to act and give them purpose. It also, gives our members understanding of what type of private club they would like to do business with. The mission statement defines the club’s primary objectives and purpose. It’s the Club’s key piece of communication to Board of Directors, employees, and members. The value statement communicates the wishes of the company’s basic principles, philosophy and ideals.

Effectively communicating the company’s vision down the ranks of upper management, lower management and employees of what direction the company has chosen. The vision is expected to help employees and management to move forward in the direction the organization has set forth. It is the intent of the vision statement to inspire and lift spirits while engaging in the commitment and task to mobilize support of the winning vision of the club. To unite our vision you should focus on a positive support of the organization to have a greater impact in arousing a committed team. An example of a vision statement is: Walmart “Saving People Money So They Can Live Better” (Strickland, Gamble, Peteraf, 2012)

The statement communicates the leaderships view about the club’s long term direction. It guides the employee’s and management to reduce risk in decision making and leads them into the future. Part o...

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... and strive to be you will have three solid statements for your organization that can be used as a guide for a successful business.


Strickland, T., Gamble, J., Peteraf, M., (2012).Charting a Company’s Direction: Chapter 2, Vision and Mission, McGraw-Hill, Retrieved from

Tearle, R. (n.d.). Visions and Values. Retrieved from

Kohl’s Press Room, (2014) Retrieved from

McDonald’, McDonald’s Values, 2010-2014, Retrieved from

Smith, S. (n.d.) EHow Money. What is a Value Statement?

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